Explaining Strategic Internet Risk to Clients

David Dalka - Twitter: @dalkahttp://fearlessrevival.com/

Social Networks Abuse Your Content - 2009

Social Networks Change Terms of Service - 2010

Over & Over Again Terms of Service Change – 2013…

7 Major Changes Facebook Has In Store For 2016, Forbes December 2015

5. Organic Visibility. Organic visibility has dropped on Facebook consistently over the years. While Facebook’s official response to this objective decrease is to improve overall user experience by only showing the most relevant content, it’s not hard to read between the lines. Lower organic reach means more pressure for businesses to use paid advertising options, which means more revenue for Facebook. Count on seeing even greater decreases in organic visibility in 2016, and consider refining your Facebook marketing strategy.

http://www.forbes.com/sites/jaysondemers/2015/12/30/7-major-changes-facebook-has-in-store-for-2016/#18df01c0413c

It is NOT just Facebook….

What are your examples?

Let me hear you!!!

What about these guys?

What about these guys?

OMG, too many to list!!!

What about these guys?

Transparency died in 2009

http://www.google.com/press/podium_archive.html

February, 2016 Google SERP/Ad Change

Stories only for those in the room….

The future is up to you…

Explaining Strategic Internet Risk to Clients

David Dalka - Twitter: @dalkahttp://fearlessrevival.com/