EXPLAINING COMPLEX STUFF SO PEOPLE UNDERSTAND IT

Barbara Nixon & Brad Bock

Shiloh Technologies

TRIVIA

kosher

vegan

12 flowers

90 ridges

born in 1912round

best selling cookie brand of 21st century

HOW TO EAT AN OREO

3 TYPES OF OREO EATERS

BitersTwisters

Dunkers

EXPLAIN JARGON.

JARGON

• Why do we use jargon?

• What is some jargon that is specific to our company?

• When is it okay to use jargon with customers?

BEGIN WITH THE END IN MIND

IRST

LET THEM FAIL.

FirstAttemptInLearning

CHUNK THE CONTENT.

READ YOUR AUDIENCE.

LEARNING STYLES

SO FAR . . .

Explain jargon Begin with the end in

mind Let them fail Chunk the content Read your audience