E X C E L C R A S H C O U R S E : P I V O T T A B L E SH O W T O I N T E R P R E T D A T A F A S T E R , E A S I E R & M O R E E F F I C I E N T L Y

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J E F F M A L C Z Y K A S S O C I A T E S E A R C H M A R K E T I N G S T R A T E G I S T

B U T W H A T I F Y O U C O U L D T A K E T H I S …

S O M E T I M E S , S P R E A D S H E E T S T E N D TO LO O K L I K E T H I S

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A N D T U R N I T I N T O T H I S ?

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S O W H AT I S A P I V OT TA B L E ?

A Pivot Table is a Data Summarization Tool used to automatically sort & count data from thousands of rows & columns in seconds… !

…but it’s much more than that

Turning This Into This

H OW D O P I V OT TA B L E S W O R K ?

Using the genius, yet simple Pivot Table Builder, you can drag and drop fields to immediately reorganize, and more importantly, reinterpret the data in your spreadsheet.

W H Y S H O U L D Y O U B E U S I N G P I V OT TA B L E S ?

- Easily count how many times a group of values appear in a spreadsheet

- Compare Performance between Ads and determine the most effective variation

- Discover the optimal time of day and day of week to post on Facebook or Twitter

- Show the month-over-month growth in website visitation and page performance

- Calculate a sales Conversion Funnel using pageviews

- Can fit practically any situation involving data analysis

L E A R N I N G T H R O U G H E X P E R I E N C E

P L E A S E D O N ’ T C R I N G E

Download and open the Excel Practice Sheet

F O R M AT T I N G Y O U R R AW D ATA

1. Auto-Column Width 2. Format First Row 3. Freeze Panes 4. Quick-filter 5. Quick-Number-formatting 6. Inserting/Deleting Rows & Columns 7. The Status Bar

1 . AU TO C O LU M N W I D T H

To change the width of a column, simply move the cursor to the right edge of the column you wish to format, click, drag, and release at the desired column width. !

- By double-clicking the edge, the column will automatically expand to an appropriate width.

- You can Automatically adjust the size of all columns in the spreadsheet by selecting all cells (click the greyed out cell where the columns (A, B, C…) and rows (1, 2, 3…) intersect.) Once you have all cells selected, double-click any column edge. this will auto-adjust the width of every column in the spreadsheet. !

- If you want the columns to have a uniform length, Select All Cells and drag any column to the desired length.

V I D E O E X A M P L E S A R E O N T H E S L I D E A F T E R E AC H S T E P

2 . F O R M AT L A B E L R OW

- To Select an entire column, move the cursor and click over a column label (A, B, C…). The Same can be done with Rows (1, 2, 3…) !

- You can change the formatting under the Home Tab in the formatting Box. In the Practice Spreadsheet, Change the Formatting of the First Row to make it stand out.

3 . F R E E Z E PA N E S

Freezing Panes can allow you to take a row, or number of rows and columns and freeze them so they’re always visible while scrolling through the rest of your spreadsheet. !

- You can Freeze Panes by going to ‘Window’ in the main toolbar, and clicking ‘Freeze Panes’

- When you do, Excel will freeze all of the panes to the left and top of your cell selector. !

- To Unfreeze Panes, go to ‘Window’ in the main toolbar and clicking ‘Unfreeze Panes’ !

- For the purposes of this spreadsheet, select the cell A2 and Freeze the Panes so only the first row is frozen.

4 . Q U I C K F I LT E R

Quick Filtering allows you to apply simple-to-use Sorting & Filtering capabilities to your spreadsheet. !

- Select the First Row and click the Funnel Shaped ‘Quick Filter’ button in the top toolbar. Alternatively you can click ‘Data’ in the main toolbar and selecting ‘Filter’.

From here, you can see every column label has a drop-down menu button next to them. From you you can sort the data Ascending, Descending, or even by cell color. You can even filter out specific data entries from that column.

5 . Q U I C K N U M B E R F O R M AT T I N G

Excel has a number of time-saving techniques for you to edit and format your spreadsheet to meet your specifications. One of these functions includes changing the number Formatting for your cells. !

- In the ‘Home’ tab, click the comma-shaped button underneath the section that says ‘Number’. This will change the number formatting to include ‘1,000-comma-indicators’ and by default, this also adds two decimal places.

- You can change how many decimal places are shown by clicking the left and right arrow buttons next to the comma-shaped button. !

- Additional quick formats include currency & percentages.

6 . I N S E RT I N G / D E L E T I N G C O LU M N S & R OW S

Sometimes, it will be necessary to add a column in-between two existing columns. !

- Simply select the column to the right of the desired location, right-click and select Insert. !

- Alternatively, you can go to ‘Insert’ in the main toolbar and select ‘Column’ (or row if you are adding a row).

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- The same process can be applied to Rows.

7 . T H E S TAT U S B A R

Excel has a neat tool hidden in plain sight, occasionally missed by spreadsheet veterans. The Status Bar is located in the bottom of the window, underneath the horizontal scroll Bar. !

The Status bar has several simple functions, including Sum, Count, Average & more. The Status Bar will apply one of those functions to the selected group of cells.

- For instance, If you select the entire column labeled ‘Impressions’, you can see the status bar at the bottom calculate the total sum of impressions for all selected Cells.

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Already, you can see how these couple tips and tricks can save you a lot of time trudging through spreadsheets. Let’s kick it to the next level, and see what these Pivot tables are all about.

Y O U R F I R S T P I V OT TA B L E

1. Create your first Pivot Table 2. Arrange fields & Values using the Builder 3. Pivot Table Field Options 4. Quick-Formatting for Pivot Tables 5. Refreshing the Pivot Table 6. Calculating Fields 7. Grouping Fields 8. Conditional Formatting 9. Advanced Field Options 10. Pivot Charts

1 . C R E AT E Y O U R F I R S T P I V OT TA B L E

- Select Columns A through U !

- In the Main Toolbar, Click ‘Data’ and select ‘Pivot Table’ !

- A dialogue box will appear asking you where you would like to place the pivot table. The Default option of creating a new sheet for your pivot table will meet most of your uses. !

- Click ‘OK’

2 . A R R A N G E F I E L D S & VA LU E S

The Builder allows you to choose how you arrange your fields. !

- Click-and-drag the ‘Clicks’ Field into the ‘Values’ Box

- Click-and-drag the ‘Target’ Field into the ‘Row Labels’ Box

- Click-and-drag the ‘Campaign Period’ Field into the ‘Report Filter’ Box

- Click-and-drag the ‘Campaign Messaging’ Field into the ‘Column Labels’ Box.

- Now you can see how Pivot Tables populate the Data !

- At the top of the pivot table, click the filter drop-down-menu box and select only the ‘Nov to Dec’ entry.

3 . P I V OT TA B L E F I E L D O P T I O N S

When you click away from the Pivot Table, the Builder will automatically hide itself. !

- To reactivate the Builder, simply click on the pivot table. Alternatively, click the purple ‘Pivot Table’ tab and select ‘Builder’. !

- You can change the function of the formula aggregating your data into the Pivot Table.

- To do this, click on the round ‘i’ button next to the ‘Count of Clicks’ field in the Values Box in the Builder. This will activate the Field Options dialogue box.

- In the ‘Summarize by’ box, scroll up and select ‘Sum’

- Click the ‘Number’ button to change the number formatting of the selected field. In the example, I selected ‘Accounting’ number formatting with ‘0’ decimal points and the currency symbol changed to ‘none’

4 . Q U I C K - F O R M AT T I N G

- Excel has a number of Quick-Format settings for Pivot Tables. You can scroll through them in the Purple ‘Pivot Table’ tab under ‘Pivot Table Styles’. !

- Select a Pivot Table Style that suites you.

5 . R E F R E S H I N G T H E P I V OT TA B L E

Pivot Tables are not a live representation of your source data. If you ever add, remove, or edit rows or entries in your Raw Data tab, that change WILL NOT be reflected in the pivot table automatically. You ALWAYS need to manually refresh your pivot table anytime you make a change to that data. !

- To Refresh your data go to the Purple ‘Pivot Table’ Tab and click the Refresh Button, and select ‘Refresh All’

6 . C A LC U L AT I N G F I E L D S

Pivot Tables have the ability to calculate new fields not present in your original Raw Data File. In this example, we are going to add a ‘Click Through Rate (CTR)’ field to our Pivot Table. !

- Select your Pivot Table and in the Main Toolbar, click ‘Insert’ and select ‘Calculated Field’. Type ‘Click Through Rate (CTR)’ into the Name box.

- In the Fields list, select ‘Clicks’ and click ‘Insert Field’.

- In the Formula, type ‘/‘

- In the Fields list, select ‘Impressions’ and click ‘Insert Field’

- The Formula Bar should look like this: Clicks / Impressions

- Click ‘Add’ and ‘OK’ to return to the Pivot Table.

- Using your prior knowledge, format the ‘Click Through Rate (CTR)’ field to a Percentage.

7 . G R O U P I N G F I E L D S

You can group together certain types of data in pivot tables. For Instance, you can group dates to display Weeks, Months, or even Years as needed. !

- Click-and-drag the ‘Target’ Field back into the rest of the Fields list. Replace it with the ‘Date’ field.

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- Click into the Dates on the Pivot Table, Right-Click and select ‘Group & Outline’ and then ‘Group…’

- In the ‘By’ list, select ‘Days’ and change the ‘Number of Days’ to 7 to represent a full week.

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8 . C O N D I T I O N A L F O R M AT T I N G

Conditional Formatting is like a Formula that changes the color, size and shape of the cells based on their values. In this example, we will be applying a 3-color scale to a range of Cells. !

- Select the range of Cells in column ‘D’ and in the Main Toolbar, select ‘Format’ and select ‘Conditional Formatting’.

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- To Add a new Rule, Click the ‘+’ button in the bottom Left Corner of the dialogue box.

- Change the ‘Style’ to a ‘3-Color-Scale’. You can change the cell fill here if you wish to. Click ‘OK’ in both dialogue boxes. !

- You can copy and paste conditional formatting using the copy formatting tool (it looks like a paintbrush in the excel toolbar)

9 . A DVA N C E D F I E L D O P T I O N S

Excel has a number of Advanced Field Options that can allow you to view the same data in a different light. In this Example, we will be comparing the volume of clicks to the previous week’s volume of clicks. !

- Remove the ‘CTR’ field from the Values Box and click the ‘i’ button in the ‘Sum of Clicks’ Field to open the Pivot Table Field Dialogue Box.

- Click the ‘Options>>’ button to reveal advanced options.

- In the ‘Show Data As’ drop-down-list, select ‘% Difference From’ and in the ‘Base Item’ as ‘(previous)’. Click OK

1 0 . P I V OT C H A RT S

Lastly, Pivot Tables have the ability to quickly create charts based on all of the data presented in the Pivot Table. !

- Simply select your pivot table, and in the ‘Charts’ tab, select Column, and then ‘Clustered Column’

LO O K AT Y O U ! A L L P R O

T H A N K Y O U F O R W A T C H I N G ! !

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