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EVP Video Bringing the Employer Brand to Life

EVP Video - Bringing the Employer Brand to Life

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  1. 1. EVP Video Bringing the Employer Brand to Life
  2. 2. Authentic Engaging Energetic Sharable Informative What makes great EB content Personality Emotive Memorable Original / Different Distribution
  3. 3. http://www.ownyourfuture.ab-inbev.com/working-at-ab-inbev/a-taste-of-ab-inbev/
  4. 4. Audience What is it Objective Background / big picture Key message Call to action Things to think about when writing a video brief Budget Timeframe Measurement Channels Digital marketing Environmentals
  5. 5. Nick Francis Managing Director [email protected] @casualfilms