2. Evolves vision is to be the global leader of branded
footwear, offering the widest choice of ethically produced and
stylishly designed shoes for ultimate performance.
3. We enable people worldwide to express their individuality.
express yourself
4. Our global appeal, efcient manufacturing facilities and
focus on understanding our customers changing needs, delivers a
truly differentiated business model. global appeal efcient
manufacturing understanding our customers
5. By providing a constantly evolving footwear experience to a
global audience, we will achieve and sustain an inimitable market
leading position. constantly evolving global audience market
leading
6. May 7, 2017 CSR Strategy & Award - Figures
7. May 7, 2017 CSR Strategy & Award - World Wide
Ranking
8. May 5, 2017 Competitive Strategy Internet - Year 10 to Year
18 Year Global Strategy 11&12 N/A 13 Models Offered & Celeb
appeal 14 Advertising & Celeb appeal 15 Models Offered, Free
Shipping & Celeb appeal 16 Models Offered, Free Shipping &
Celeb appeal 17 Models Offered, Free Shipping, Celeb appeal &
Advertising 18 Models Offered, Free Shipping, Celeb appeal &
Advertising 19 & 20 SQ Rating & Price
9. May 5, 2017 Competitive Strategy Internet - Year 10 to Year
18
10. May 5, 2017 Competitive Strategy Wholesale - Year 10 to
Year 18 YEAR NA LA EA AP 11&12 N/A N/A N/A N/A 13 Models avail,
celeb appeal Models avail, celeb appeal Models avail, celeb appeal
Models avail, celeb appeal 14 Advertising, celeb appeal, rebate,
delivery time Advertising, del time, celeb appeal Advertising,
celeb appeal, rebate, delivery time, retailer support Advertising,
del time, celeb appeal 15 the above + increase in models
availability Models, celeb appeal, outlets, del time, rebate (+)
models, rebate, del time, celeb appeal Models avail, celeb appeal,
outlets, del time, rebate 16 the above + retail outlets (+) the
above and repeated it. the above + retail outlets (+) the above and
repeated it. 17 the above + increased advertising (+) models,
advertising, rebate & celeb appeal (+) models, rebate, del
time, celeb appeal (+) models, advertising, rebate & celeb
appeal 18 the above + decrease delivery time the above (-) del
time. the above + advertising, reduced del time the above (-) del
time. 19&20 Price & SQ Price & SQ Price & SQ Price
& SQ Evolve
11. May 5, 2017 Competitive Strategy Private label - Year 10 to
Year 18 10-15 19-20 16-18 Build CSR Reputation Evolve with Market
Differentiation CSR Evolve Core Models offered Bid Price Target 3
regions Positioning strategy Reduce models volume Withdraw from
Private label if possible CSR Work life balance for work force no
O/T Reduced models volume Low bid price Not target LA Reduce Over
time in line with CSR
12. May 5, 2017 Year 19 Year 20 Performance targets Performance
Year 19 Year 20 EPS $5.92 $10.12 $5.95 $10.20 ROE 19% 22% 20% 23%
Credit Rating A- A- A- A Image Rating 80 77 80 80 Stock Price
$82.20 $173.00 $87.20 $177.00 Total Annual
13. May 7, 2017 Year 19 Year 20 Performance targets
14. May 5, 2017 Production strategy - Overview Plant Location
Social People Development Costs North America Asia New location:
Europe CSR culture Incentive pay Recycling Green material Diversity
training Ethics training Six sigma/TQM training Best practice
training Energy efciency Reduced overtime Foreign exchange
uctuations intelligent distribution of goods Celebrity Endorsements
Evolve Marketing spend
15. May 5, 2017 Evolve Finance Strategy - Stakeholder Value
Model Employee Engagement and training Investment in energy
efciencies and green materials Y13: Stock buyback Y17: Dividend
payment NA and EA: Plant investments Renance and consistent loan
repayment
16. May 5, 2017 Internet Global Market Share Achilles Zeus
Evolve Flyte 23% 10% 26% 40% Evolve is driven by market share,
therefore this is the KPI selected for competitive analysis EVOLVE
STATUS: CHASING MARKET SHARE Closest Competitor FLYTE (Team D)
Similar strategy: High No. Models with moderate S/Q rating focusing
on all four regions Competitive Analysis - Year 18 Snapshot
Internet Marketing
17. May 7, 2017 Competitive Analysis - Year 18 Snapshot
Internet Marketing Evolve Flyte Difference S/Q Rating 7 * 7 * =
Models Offered 346 350 -4 Free Shipping Yes No Total Advertising
Spend (m) 71 63 + 14% Global Celebrity Appeal 1,465 820 + 79%
Average Price ($ per pair) $86.50 $72.49 + 19% Global No. Pairs
Sold 1218 1678 -27% Global Market Share 26% 40% -14% Closest
Competitor Analysis Competitive Advantages Free Shipping Switching
costs Celebrity Appeal Barrier to entry Competitive Disadvantages
Price Substitute threat No. models (marginal) Supplier power
18. May 7, 2017 Wholesale Global Market Share Achilles Zeus
Evolve Flyte 27% 22% 28% 23% Evolve is driven by market share,
therefore this is the KPI selected for competitive analysis EVOLVE
STATUS: DOMINANT MARKET SHARE Closest Competitor Achilles Different
strategy: Low no. models with high S/Q rating focusing on AP and LA
market Competitive Analysis - Year 18 Snapshot Wholesale
Marketing
19. May 7, 2017 Competitive Analysis - Year 18 Snapshot
Wholesale Marketing Closest Competitor Analysis Competitive
Disadvantages S/Q Rating Supplier Power Price Substitute Threat
Global outlets used Supplier Power Retailer Support Supplier Power
Evolve Achilles Difference Average Price ($ per pair) $63.46 $59.20
+ 7% S/Q Rating 7 * 10 * - 3* Models Availability 350 50 + 300
Total Advertising Spend (m) 71 64 + 11% Rebate Offer $4 $2 + 50%
Total Global Retail Outlets Used 11,084 13,762 -19% Retailer
Support ($ per outlet) 550 600 -8% Delivery Time (weeks) 2 3 33%
faster Global Celebrity Appeal 1,465 1,125 + 30% Global No. Pairs
Sold 7008 6861 + 2% Global Market Share 28% 27% + 1% Competitive
Advantages Model Availability Switching costs/ Supplier Power
Advertising Barrier to entry Rebate offer Buyers bargaining power
Delivery time Buyers bargaining power Celebrity Appeal Barrier to
entry
20. May 7, 2017 Private Label Global Market Share Achilles Zeus
Evolve Flyte 5% 81% 14% 0% Evolve is driven by market share,
therefore this is the KPI selected for competitive analysis EVOLVE
STATUS: LOW MARKET SHARE Closest Competitor ZEUS Different
strategy: Private-Label Focused more aggressive pricing across all
regions meant Zeus secured market share Competitive Analysis - Year
18 Snapshot Private Label
21. May 7, 2017 Competitive Analysis - Year 18 Snapshot Private
Label Closest Competitor Analysis Competitive Disadvantages Price
Substitute threat No. Pairs Offered Suppliers bargaining power No.
Pairs Sold Buyers bargaining power Competitive Advantages n/a
Evolve Zeus Difference Global Average Bid Price (if bid) 28.10
27.75 + 1% S/Q 7 7 = Total Models Offered 1563 3915 -60% Total
Pairs Sold 767 3915 -80% % of Pairs unsold 49% 0 + 49% Global
Market Share 14% 81% -67%
22. May 7, 2017 Competitive Actions - Short Term
InternetSegment DecisionOptions Investinshoequality (target8-9*S/Q)
Increasemodelsoffered ReducePrice WholesaleSegment DecisionOptions
Investinshoequality (target8-9*S/Q) ReducePrice
Increasemodelsoffered Increaseno.ofretail outlets
Increaseretailersupport Private-LabelDecision StrategyOptions
ReducePricingtocapture marketshare StepawayfromP-L market
DISTRIBUTIONS & OPERATIONS 1. Consider re-alignment of SBUs
Production to meet demand 2. Build plant in Latin America protects
business from potential externalities. LA plant because savings
made for distribution to NA Pay back loans
23. May 7, 2017 Lessons learnt 1. Focus: we tried to be too
many things at the same time 2. Partnerships: Zeus (Partnership
offered to Flyte in year 14) 3. Pricing Strategy: less
aggressive
24. May 7, 2017 Lessons learnt - Partnerships - Unicef
25. May 7, 2017 Lessons learnt - Partnerships - Bobs for
Dogs