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Everything You Ever Wanted to Know
About Social Media But Were Afraid to
AskMark Gibbs
What We Will Achieve
• We’ll look at the BIG picture of social media
• We’ll look at what it means to government
• We’ll stay at 50,000 feet
But First Tell me …
How Well Do You Understand Social Media?
Are You Using Social Media Personally?
Professionally?
Organizationally?
TheBIGPictureThe
BIGPicture
Why?
Connection
Simplicity
Immediacy
Where?
Personal
Local
Regional
National
Global
Mobile
Business
News
Entertainment
Social
Roots
BBS / Chat Rooms
Instant Messaging
Texting
When?
24/7/365
Now
What?
Personal
Tribal
Cultural
Political
Professional
How?
Channels
• eMail• Newsletters• Microblogs • Blogs• RSS feeds• BBS-style• Mobile (inc. pads)
• Social bookmarking• Reputation services• Lifestreams• Niche networks• Location services• Event scheduling• Group/team support
WordPressAs of November 2010:
– Reached 1,000,000 mobile usershttp://en.wikipedia.org/wiki/Twitter
– 32 million WordPress publishers – 15.1 million blogs hosted on
WordPress.com – 17.4 million active installations of the
WordPress.org softwarehttp://en.wordpress.com/stats/
WordPressAs of November 2010:
– 260 million people worldwide visit one or more WordPress.com blogs every month
– They view over 2.3 billion pages on those blogs each month
http://en.wordpress.com/stats/
Facebook• More than 500 million active users • 50% of active users log on to
Facebook [in] any given day • 700 billion minutes per month are
spent on Facebook
http://www.facebook.com/press/info.php?statistics
• Over 80 million registered users• Spans more than 200 countries• Available in English, French, German,
Italian, Portuguese and Spanish.• 21.4 million monthly unique U.S.
visitors and 47.6 million globally
http://en.wikipedia.org/wiki/LinkedIn
YouTube
May, 2010 - http://www.viralblog.com/research/youtube-statistics/
Twitter• Currently estimated 190 million
users• Users generating 65 million tweets a
day • Handles over 800,000 search queries
per day• The "SMS of the Internet.“
http://en.wikipedia.org/wiki/Twitter
@quistuipater
ButWAIT!There’sMORE!
So?What Does This Do
For Local Government?
Or Maybe …What Can and Will This Do For and To Local Government?
SupportTransparency
Simplify Processes
ReduceCosts
Support NewServices
ImproveCivic
Engagement
ImproveStaff
Engagement
ImproveCommunication
s
‘Cause its not just about social
media …
It’s about how you think about communicating.
Collaboration Principle:collaboration increases efficiency &
effectiveness
Collaboration
March 23, 2009
NOT REALLY
NOT REALLY
So, What Are You Going to
Do?
Understand Your Channels
• eMail• Newsletters• Microblogs • Blogs• RSS feeds• BBS-style• Mobile (inc. pads)
• Social bookmarking• Reputation services• Lifestreams• Niche networks• Location services• Event scheduling• Group/team support
And Then Ask …
• What can you handle?• What do you want to achieve?• What resources do you have?• Can you manage those resources?• What can you measure?
Have We Got Another
Eight Hours?
Analyzing Sentiment
http://www.openamplify.com/
•The Twitter Search API
•The OpenAmplify API; a linguistic analysis engine offered as a Web service.
Search Twitter for a term
Submit search result to OpenAmplify
Graph Results
Extract sentiment “signals”
http://gibbs.com/guii/sentimeter.html
Next Steps
• Reimplement in Runtime Revolution and or Alpha Five
• Add multiple search term support• Add alerts• Add collaborative analysis• Add server-based analysis
