© W. J. O’Toole

Events Feasibility and Development Series

Who am I

William O’Toole

www.epms.net

© W. J. O’Toole

Working with local event managers and stakeholders

© W. J. O’Toole

Consultant in Saudi Arabia

• Develop the national strategy

• Enabled regional events strategy

• Develop tertiary courses

• Increase event competency

© W. J. O’Toole

Hareed Festival at Jizan Islands

Chasing the parrot fish (hareed)

© W. J. O’Toole

“The 2009 Al Jouf Olive Festival events conclude with

SR 29.2 million from 545,000 visitors” 

© W. J. O’Toole

Ha’il Desert Festival

© W. J. O’Toole

Working with events around the world: e.g. the Curry Festival

© W. J. O’Toole

Developing events : Lord Howe Island : Return of the Phasmid

© W. J. O’Toole

Originate and advise

© W. J. O’Toole

Event training workshops

• Aqaba (Jordan)• Riyadh, Hail,

Jeddah, Taif, Damman…

• Khartoum• Entebbe• Singapore• KL• Sydney

Brisbane Perth Adelaide….

• San Antonio, Boston…

• Edinburgh..• Caen,

Deauville..

© W. J. O’Toole

© W. J. O’Toole

Events Feasibility and Development Series

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William O’Toole

www.epms.net

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Event project management system

Event project management system

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Tips on delegating tasks

Tips on delegating tasks

Events StrategyEvents Strategy

Events as assetsEvents as assets