Event Management 111027ieu

İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

PRA-417 SYLLABUS

Hakan Türkkuşu

Event Management


This week

week # 4

27/10/2011

What is “event”

- background of the event management

SMART objectives

5Ws of event management & soul of H

Essentials of an event: DRIVE

presentation of MRR

LinkIn groups...


the best & most efficent way of bringing

“any community” together...

What is event?


The basics of an event will show the hints for infra-structure:

List of basics...

- promotional- commercial- ceremonial- educational- entertainment - edutainment (mix of education

& entertainment)- etc...


In the group of Corporate Events:- meetings / parties / board meetings / executive retreats- seminars / conferences / panels- press conferences / media centers- biz dinners / get-togethers- team building activities / incentives- trade shows / fairs- product launches - openings / inaugurations- award ceremonies- shareholders / stakeholders, etc...

Events in group


In the group of Private Events = Special Events:- baby showers- birth celebrations- birthday parties- religious: sünnet / bar mitzwah / bride to be ceremonies (kına)- weddings- honeymoons- celebrations- anniversaries- etc...

Events in group


Massive Events = Mass Gathering:- parties- concerts- festivals- games- competitions- races- contests- challenges- venues (amusement, theme park, dancing, club)- etc...

Events in group


you & your efforts for conceptualizing,

planning, organizing, executing an event must be SMART...

SMART objectives


The professionals’

motto for anyone who will take place in event biz is: SIMPLEX VERI SIGILLUM (simplicity is the seal of truth)

- Specific (aspiration / innovation / uniqueness) - Measurable- Achievable / Attainable - Realistic- Time-Bound

Basics of SMART Event...


Executive’s favorite & yours...


“Sormaz ki bilsin, sorsa bilir. Bilmez ki sorsun, bilse sorar...”

anonim

5W1H (5N1K)


This formula is the principal of journalism but applicable for any other areas to get more successfull...

- What Ne

- Why

Neden / Niçin- Where

Nerede

- When Ne zaman

- Who

Kim- How

Nasıl

Elements of 5W1H / 5N1K...


WHAT are you thinking about your project to turn into an event;

- describe a title for your dream / idea / project / event /brand...- check the relevance for target audience- decide the nature of the event to be more attractive- visit the other Ws (why, where, when, who) pages... - remember that 1H will make the difference

(THINK AGAIN & AGAIN TO PLAN IT, CHECK IT, FEEL IT!..)

5Ws of event management


WHY are you working a lot on that project;

- emphasize the benefits (short term / long term)

- your personel / professional approach (please write)

- consider about the reasons for audience & sponsors to be there!

- try to be sure or believe that the business will roll on



WHERE will you go for that event;

- Venue & Site Management will be the key points of that Q page- impact- transportation - accessibility (also for handicapped) - surroundings, security- housing- food & beverage- wheather, climate (sunrise & sunset) - legal issues, permissions, local regulations, etc...



WHO will manage that project, all events need a core team;


- Boss, Team, Crew, Staff will be the key people of Q page...- remember the suppliers, vendors, service providers &

other utilities- involve NGO, non-profit organizations, volunteers & local

bodies into the task force - remember that a production company is essential as a

backbone...


Time to discover HOW to succeed it...

- use the 5W LEVERAGE first, to move a giant rock

You know, but;all OBSTACLES are always heavier than you expected, you may win just by using your leverage...

1H soul of event management


event management is similar to DRIVE a car, but that car may be on

off-road or race circuit!

Essentials of an event:


Another motto for Event Management professionals: VERBA VOLANT, SCRIPTA MANENT (spoken words fly away, written words remain)

- Define the company & event objectives (write) - Research & develop the vision of the event (read)- Innovate & create a customized experience (touch & feel)- Visualize the event step-by-step (understand & realize) - Execute the event with detailed precision & timing (enjoy)

Basics of Event Management


Any questions...

UESTIONS

NSWERS


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Event Management 111027ieu