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Evaluation Tools and Techniques to Measure and Evaluate your Impact in CSR Programs
Our presenter
E V A L U A T I O N T O O L S A N D T E C H N I Q U E S
Steve Greenhalgh
Managing Director,
CSR Strategy
This presentation corresponds with a
webinar! Watch it here:
https://vimeo.com/180631552
E V A L U A T I O N T O O L S A N D T E C H N I Q U E S
Our discussions thus far
• The importance of CSR and
employee engagement • How it helps attract and retain
employees • The components of a CSR
strategy • The foundations of CSR
success • Basic and creative ways to
excite and engage employees
Our program is over. How did we do?
E V A L U A T I O N T O O L S A N D T E C H N I Q U E S
Three key traditional metrics
1. Total # Raised
2. Employee
Participation
3. Volunteer Hours
E V A L U A T I O N T O O L S A N D T E C H N I Q U E S
What do the industry metrics tell us about success?
E V A L U A T I O N T O O L S A N D T E C H N I Q U E S
Employee Participation Rate
Payroll deduction campaigns 35%
Matching gift programs 10%
Volunteer programs 33%
Dollars for doers 3%
Two primary considerations in evaluating your program:
1. Define what’s
important to YOUR
company
2. Focus on outcomes
not just numbers
E V A L U A T I O N T O O L S A N D T E C H N I Q U E S
Other measures of success
1. CSR and employee engagement are embedded within the
culture of the company
2. Objectives are clear and communicated throughout the
company
3. Leadership is authentically involved
4. Engagement programs support employees’ personal passions &
interests
5. Creation of strategic partnerships with key nonprofit
organizations
E V A L U A T I O N T O O L S A N D T E C H N I Q U E S
Other measures of success
E V A L U A T I O N T O O L S A N D T E C H N I Q U E S
6. Increase in employee
satisfaction
7. Positive impact on
retention and recruitment
8. Expanding positive digital
footprint
9. Receiving external
recognition for commitment
and involvement
Success stories
E V A L U A T I O N T O O L S A N D T E C H N I Q U E S
Company A: Global Consulting Firm with over 200,000 Employees
Challenge: • Low participation in Dollars-for-Doers
program • Overly difficult request process • Employees lacked visibility to the status of
their volunteer grants
Solution • GDG Streamlined the experience for employees
requesting grants • Efficiently disbursed funds • Employee participation in the D4D program
increased 80% per quarter over the next 4
quarters
Company B: Global Design Firm with 1300 Employees
Challenge: • Needed a global giving platform • Struggled with communicating the story and
value behind supporting the campaign
Solution: • Utilized a global giving platform to process
donations & disburse funds • Implemented incentives and recognition
programs to award donors • Surpassed giving goal by 65% • 40% employee participation rate
Q&A
E V A L U A T I O N T O O L S A N D T E C H N I Q U E S
View our previous webinars in this series: https://vimeo.com/album/4080938
