EurodataTV at Edinburgh TV Festival

Revealed: the hottest trends in TV formatsAugust 24th, 2016

Sahar Baghery

Head of Global Research and Contents Strategy

SBaghery

Videos/0.TEASER CONF.mp4


EURODATA TV WORLDWIDE

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The one-stop shop for international TV expertise

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

• Partnerships of over 20 years

• Over 100 territories covered

• Represented on 5 continents

• New territories added each year

A BUSINESS CULTURELONG-LASTING RELATIONSHIPS WITH

WORLD MEASUREMENT INSTITUTES

• Live analysis and processing of 20 people meter ratings databases

• 100+ territories and 6,300+ channels updated with 200 new channels per year

• Databases enriched on a daily basis with complementary metadata about 250 channels

• An average of 500 checks per day

• A staff of 60 people

• A multicultural team

• Professional experiences in French and foreign TV industries (channels, operators, advertising, production companies, etc.)

• A culture of experts, research and marketing

ACCESS TO A UNIQUE VOLUME OF TV DATA

3.4 BILLION+POTENTIAL VIEWERS

Eurodata TV Worldwide: a multidimensional expertise

100+TERRITORIES

6,300+CHANNELS

Territories covered

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Clients

The whole audiovisual value chain

Up to

80 partners

100+ territories

Local TAM* Partners

*TAM = Television Audience Measurement

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Eurodata TV Worldwide has built unique partnerships withlocal Television Audience Measurement partners.

Data are compiled and reprocessed to meet our clients needs.

Official and Certified Data

http://en.wikipedia.org/wiki/File:Warner_Bros_Television.jpg

http://en.wikipedia.org/wiki/File:Warner_Bros_Television.jpg

Summary

Entertainment consumption on TV

Uniting TV Formats

Entertainment extended to non linear platforms

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1


Consumption of entertainment: Lay of the land

Source: Based on the 10 best performing programs in 2015, sport and weather forecast excluded – 78 territories – OTVY in the world 2016

Source: Eurodata TV Worldwide / Relevant partners – All rights reserved 7

7%

8%

11%

14%

25%

34%

Talk shows

Game shows

Comedy shows

Variety shows

Events

Reality shows

37%

35%

23%

OTHER (Cartoons, Movies, TV Movies)

ENTERTAINMENT

SCRIPTED SERIES

FACTUAL

5%

GENRES IN THE TOP 1078 territories

Proportion of entertainment in prime time Difference between prime time shr% and entertainment shr%


More entertainment which fills and boosts prime time

Methodology: Figures based on preliminary data of the Entertainment Report 2016: Jan-Dec 2015 / Prime time / Main channels only / Countries: Denmark, France, Germany, Israel, Netherlands, Spain, United Kingdom, USA Networks – For the booster all channels taken into account


Many generalist channelscount on the genre

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A genre that boosts prime time

84%

47%

43%

TELE 5

TV 3

RTL5

+38% +38%+32%

CHANNEL 5 ITALIA 1 PRO7

Uniting TV Formats

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Uniting TV Formats

Ranking based on the Entertainment Report 2016 - Entertainment programs only - Period studied: Jan-Dec 2015 10

Entertainment trends of 2015 continue to flourish in 2016

New ways of dating

Televisa

THE SINGLE CHEF

ITV Studios Global

Entertainment

SECRET DATES

+46%Pilot 16-44

Armoza Formats

MARRY ME NOW

MATCH FACTOR

UFA SHOW & FACTUAL

Uniting TV Formats

Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 11

Entertainment trends of 2015 continue to flourish in 2016

Unconventional competition

MBC

KING OF MASK SINGER

+48%Premiere 4+

2015

Global Agency

THE LEGEND

DR3

DANMARKS BEDSTE MASKOT

+38%Premiere 15-34

2016

Kids’ talents and stories to gather families

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Based on the Entertainment Report 2016 - Period studied: Jan-Dec 2015


Little Big Shots

Warner HorizonTelevision / East 112th Street Productions / A Very Good Production

+79% vs NBC Av. - Premiere

TelevisaInternational

Stand Up for Your Country

#10 Ent . prog. In Spain 2015*

Talpa

Superkids

+27% vs RTL4 av.

The Voice Kids

Talpa

Keshet

Master Class

Little Giants

TelevisaInternational

Audience distributionThe Voice Kids S2 France

13%8%

24%18%

27%

4-14 15-24 35-49 50-59 60+

Audience distributionSuperkids the Netherlands

11%5%

13%

25%22% 23%

6-12 13-19 20-34 35-49 50-64 65+

Uniting TV Formats


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Emerging platforms: Business models to conquer a new generation

You Now Figures published in December 2015 by Roker Labs and Dextro


100 Million+User sessions per month

51 MinsAverage daily viewingtime on the plaformShorty Awards

(parties / red carpet)

MICRO-TRANSACTION

Talent shows

LiveEvents

Onlineauditions

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SongwriterSensation

2013!

America’s Got Talent auditions

More than 1 million views


Emerging platforms: Business models to conquer a new generation

Data published in 2016: http://digiday.com/platforms/verizon-beat-odds-succeed-mobile-streaming-service-go90/ / Figures from October 2015: http://www.verizon.com/about/news/your-entertainment-pleasure-we-present-go90


2 million downloads8000 episodes

35 original series

Love & Hip Hop

VH1 Television

WebContent

From AwesomenessTV, Vice, Maker Studios…

TVContent

From Comedy Central, VH1, MTV, Spike…

Top Five Live

Awesomeness TV

OriginalContent

From AwesomenessTV,Vice, Endemol Beyond…

LiveEvents

With Go90Live

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AVOD

In conclusion


The power of local roots: first step towards international exposure

Transformation of the TV industry: new players, new strategies implemented

Digital incubators of new ideas: the reinvention of new formats

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Thank you!

Sahar Baghery

Head of Global Research and Contents Strategy

[email protected]+33 6 33 94 44 51

SBaghery

More information in the

