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28.10.2016 Copyright Hanuman Consulting 1
HANUMAN CONSULTINGOct 28,2016
EthnographicDesign getsyou deeper
Your company will…
Create winning customerexperienceInternationalize the right wayCreate the right marketingstrategy and messageHave work force with desiredattitude, motivation and targetslearn to utilize the secretpotential of your organization
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You get understanding of your… Customers
Markets Segments
Organizational culture
Vision, ideas and innovations
What for? In order to:
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Perfect mix of qualitative and quantative data- web surveys- Interviews
- One-to-one, open and structured- Focus groups- Theme discussions
- Observation- Diaries and jottings- Workshops
How?
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Outside view has more perspective than inside view A professional can jump into the research subject Ethnographic or Cultural researcher has an academic training to study
cultures, signals, trends, tacit knowledge and signs Questions and surveys are formulated and carried out professionally
Cultural and enthographic researcher is able to observe as an outsider but throw questions from inside without bringing her/his
own personality or feelings to the research.
You get more, deeper and honest information!
Why Ethnographic Research?
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Followed byEthnographic Design
No research, data or information is worth much, if not
planned to operations:
• Customer experience
• Internationalization
• Marketing strategy and message
• Happy service culture
• Committed organizational culture
• Learning organization
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Want to hear more?
Hanuman Consulting
[email protected]. +358 40 5868899