External Relations Principles

Blue Legend Family

27.11.2011

Understand the ER Stakeholders

Differentiate between Partnership and Sponsorship

Differentiate between the Type of Partners

Investigate the Supports used to contact partners

Course Objectives

ER Departement interacts withStakeholders (les Tiers), 4 entities:

1.Students2.Alumnis3.Non-Corporate4.Corporate

ER Department:

Sponsorship: associate a brand name to an event

Partnership:  associate 2 entities that believe in same values.

Sponsorship and Partnership:

Type of Partners:

There are 5 categories of Partners:1.Media Partners2.Learning Partners3.Exchange Partners4.Project Partners5.Global Partners

Supports Used to Contact:

There are 3 Support types :1.Product Sheet2.Product Portfolio3.Proposal

Supports Used to Contact:

What is Target List?

What determinate the price of a product?

Presented by… Former: Mohamed Amine

MahjoubMother: Raja Klai Kids: Nour Houda

Yacine EzdinMohamed Ali AttiMahdy KoukaSarah SlamaKaïs BelharethNizar Khlif

Blue Legend

Well DONEis better than

WELL SAIDBenjamin Franklin

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