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Alex GlazerTrisha BakemanStephen ShaddockJames GattusoLucca Repossi
Match Cab
School Shuttle
Veterans Taxi Friend
Zip Car Green Line
Wellesley
Carriage
Personal Vehicle
Local Taxi
Service
Airport Shuttle
METHODS OF TRANSPORTATION
Currently transportation is expensive and inconvenient
“I do not like being on someone else’s schedule”
“I am not brought to my desired destination”
“It takes too long and there are no better alternatives”
ABOUT MATCHCAB
Providing affordable and effective
transportation to college students who attend school in the suburbs and need
transportation into the city.
VALUE PROPOSITION
Too many costs (licenses, drivers, insurance, salary, leasing cars, maintenance, software development, etc.)
Net Loss: costs were higher than revenues Is our market not the right fi t?
WHY NO-GO?
Expand into new markets
Phone Application
Cut CostsThese are all
viable options but cutting costs will be the most effective method
HOW TO RESHAPE MATCHCAB?
Not having a “cab” service, rather a software service which connects customers with taxi service
Cut Costs No cars No drivers No insurance No licenses No paying for gas
NEW APPROACH
MatchCab would team up with local taxi companies to help arrange rides which would provide the customer with a student rate, potentially even cheaper based on ride capacity
Purely internet based company (software development)
Lack of direct competitors
Revenues Taxi contracts with MatchCab, yearly renewal fee required 14% service charge back to MatchCab on each taxi ride
organized Advertisements on website
IDEA OF BUSINESS
Revenues Charge per use x # of users
Costs # of vehicle x price per vehicle Price per gallon of gas x # of gallons used Software cost x # of engineers required to develop x
salary # of repairs x price of fixing (Price per marketing medium x # of advertisements)/
marketing medium Salary of drivers x # of drivers # of cars x price of insurance # of drivers x price of insurance
OLD BUSINESS MODEL
Revenues # of ad on website x cost of advertisement Amount of each taxi contract x # of contracts # of taxi rides x cost of taxi x 7% (commission)
Cost of taxi = rate x distance Rate = # of people in the car x discount rate
Costs Software cost x # of engineers required to develop x
salary # of repairs x price of fixing (Price per marketing medium x # of advertisements)/
marketing medium
NEW BUSINESS MODEL
Interview various taxi companies in the Boston Area to see if they would be willing to do business with MatchCab software
Use prior customer interviews to guide further research
Conduct more interviews based on new business plan
MARKET AND CUSTOMER RESEARCH
Initial software costsTaxi company willingness to work with us
Reliability of taxi companyNumber of customers willing to use the serviceSoftware protection – patent?Much more revenue coming in then costs going out!
GO OR NO GO?
