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What are the challenges companies are seeing when implementing enterprise social networks like Yammer, Socialcast or Jive. What can be some solutions.
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Mic Adam
Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring
• Market research
Social & Communication in the Enterprise
Social & Communication in the Enterprise
Our personal life online
Our professional life online
Do you know this feeling?
Social Media in the business worldInternal vs external
Difference between ESN & Public SoME
The power of Internal Social Media
• Recruit, retain & engage employees
• Foster collaboration & enhance productivity
• Enhance product & process innovation
• Break down silo’s
• Increase speed to market
• Improve executive visibility
• Manage and plan for crises
• Build & support internal brand ambassadors
• Improve overall internal communications
Top Goals for Enterprise Social
Social Enterprise Drives Business Value
7 roads to failure of Enterprise Social
• We want “Facebook/LinkedIn” for the Enterprise
• Requirements are not tied to business goals
• We only want to make to the CMS social
• No integration in processes, workflow, etc.
• No business case with the ESN
• No connection to the
external world
• Too many channels
More Points of failure• Initial users:
• Tech & social media savvy
• Meet around the water cooler
• Initial success but quick decline because of yet “another place” to check and keep up to date
• No value of the information
• One business unit driven (e.g. IT, HR, etc.)
• Dilutes internal communication channels
• No training & awareness building
• Lack of champions and ambassadors
• Internal vs external social media usage
• Creation of an adoption plan
• Internal promotion
• Clear direction & communication of why use what and when
• Management participation
• Managing expectations for collaboration & success (not overnight) – measure & communicate
• Implementing necessary cultural changes
Do’s & Don’ts
Do’s
Expect the unexpected in terms of success
Do not predict the way to success... It might be different
Senior management must participate
Be patient
Inappropriate behaviour must ruled out -> policy or guidelines
Don’t’s
Do not sell ESN
Do not look for ROI
Expect ESN will solve
all problems
Do you know/have a Social Media Policy?
http://socialmediagovernance.com/MSFT_Social_Media_Policy.pdf
What gets posted on ESN @ clients
Share stuff (both professionally & personally)
Find solutions & People
Post achievements
CEO posts
Internal events
Metrics that will determine effectiveness of the social channel
Connect with me!
@MICADAM
/MICADAM
/MICVADAM
MICVADAM
/MICVADAM
+32 47850 41 35
/MICADAM
