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Enlightened Investment Deck Socially conscious SaaS Platform
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A platform that enables brands to increase revenue and engagement by integrating philanthropic giving
The Enlightened Vision!
The Enlightened vision is that every business can be socially conscious. The world is changing in that each person and business has the opportunity and responsibility to make a real and meaningful impact. !
Joining the Enlightened Network means a brands stands for doing well by doing good and want to engage their customers in that. !
Enlightened is a software as a service (SaaS) platform that enables businesses to increase revenue and engagement by seamlessly integrating giving into their business model. !
The future of social business has never looked so bright and our collective ability to sustainably effect change has never been so within reach.!
!
The Socially Conscious Business Network
N E T W O R K
The Enlightened Business Network Philanthropy Integrated Into Everyday Life and Spending
Shopping With Purpose
SHOPPING TRAVEL HEALTH DINING ENTERTAINMENT
Phase 1: Phase 2:
Saas Platform
Customers Prefer Purpose
- Edelman Good Purpose 2012
72% - Recommend - Promote - Switch to
On Average Socially Responsible Brands & Services
Corporations recognize that “impact” is not a responsibility; rather an opportunity. We understand that effective CSR is integral to your bottom line.
PEOPLE BELIEVE Companies should support charities and nonprofits with financial donations, yet 75% believe businesses are not performing well in addressing societal issues.
8 OUT 10 (80%)
Corporate Giving Made Easy and Profitable
Businesses want to be more socially conscious while increasing revenue…
We have them covered:
• Increase sales conversions rates and revenue • Increased social media sharing • Track and communicate the impact they are making • Save time and money with our team and software • Elevate brand equity and increase customer loyalty
through giving
We make being good easy…
Connecting your brand with the right causes!
Software Package! Editorial, Marketing & PR!
Innovative & Integrated Campaigns
Influencer Relationships!
That match your brand image, culture and customer demographic to make the most impact!
Marketing to and engaging new customers around the impact your brand is making!
Frictionless technology that allows for socially conscious integration !
We connect you to influencers, to promote and get the most out of your CSR campaign. !
Reporting & Analysis!
Improve Conversion!
Executive reporting and analysis to ensure you are getting the return you need !
Our experts work with your team to improve results monthly!
Integrate! Grow!Market!
W W W . E N L I G H T E N E D . O R G
Where Enlightened lives on brand sites: Increase Sales Conversions by .25%-1%!
Complete Socially Conscious Integration
Increase post-purchase social media sharing
Engage Shoppers
W W W . E N L I G H T E N E D . O R G
A central place to inform and involve customers in the impact the brand is making
Nonprofit Page
1. Impact Project 2. Fact Sheet
3. Brand Feature 4. Ambassador
Where Philanthropy Lives
Content Syndication and Marketing: Partnered with publishers to generate awareness about your socially conscious campaign
Content Categories
1. Funding Goal 2. Video Header 3. Sharing Goal
4. Editorial Content 5. How it works 6. Timer
Features
Simple code integration and plugins makes implementation seamless
Enlightened Plugin Software
fundingPlugin! sharePlugin! leaderPlugin!
Lift conversion by .25%-1% points!and create impact with each purchase !
Incentivize customers to share your content and products post purchase!
Reward and display customers that make the biggest impact!
$290 Billion U.S. Philanthropy Market
2010 Charitable Contributions by Source (in $USD Billions)
Biggest pain point is establishing a consistent connection between donors and nonprofits
$211.77B INDIVIDUALS (73%)
FOUNDATIONS (14%)
BEQUESTS (8%) CORPORATIONS (5%)
$41B
$22.83B $15.29B
$250b Ecommerce Market Is Exploding
Market Your Impact
Nonprofit Marketing Partners!
Event Marketing!Media Partners!
Influencers,!thought-leaders,!style icons & !change-makers !
This Space Is Very Hot
Company Monthly Visitors Revenue Model Funding/
Valuation Payment Tracking
Loyalty through Philanthropy
Social Media Gamification
(2012)
6,000 Fundraising Platform $700k
(2009)
NA Fundraising Platform
$7.9 mil/NA Ò
(2010)
5,000 Affiliate Revenue $2 mil/NA Ò
(2005)
N/A E-commerce Sold for $300 mil Ò Ò
(2009)
NA Crowdfunding Platform
$10 mil/NA Ò
Your Enlightened Team
Nadav Wilf CEO
• Founder/CEO, MatrixMT- SEO/SEM firm acquired by Geary Interactive in 2009
• Founder/President, DiscoverSD.com – Lifestyle city guide acquired in 2011
Ilan Wilf President
• As CEO of Cleantech start up grew from $0 to $5 mil in 2.5 years
• 20 years experience managing and growing global businesses to $1.4 bil in revenue
Rodrigo Garcia Tech co-founder/Head of Product
• Creative Director and Head of Web Production for DiscoverSD.com
• Expert in building + marketing web and mobile apps
Allison Rapson Director of Partnerships
• Communication experience across several media platforms
• Communications head for fashion icon and philanthropist, Donna Karan
Investors / Advisors (8 total investors) Natalie Bancroft Director News Corp Former Owner of Wall Street Journal
Jeff Clarke Chairman of Orbitz.com
Ann Veneman Exec Director of UNICEF 2005-2010
Financial Projections
Revenues sources: • Contracts
• $2K-$5K/month • 3.5%-7% of donation campaigns • Saas Subscription – Plug and play monthly fee
Projected Revenues: • Year 1: $550K: ~ 35 contracts • Year 2: $2.1 mil: ~ 130 contracts • Projected to reach $20-$30 Million by year 4-5 ROI: • X15-20 times @ $300 Million valuation
Current Seed Round + Use of Funds Founders Investment: • Founders invested $100,000 + time
$1.2 mil Seed Round • $700,000 raised from Angel investors • $500K to close round to operate for next 8-9 months
• $250-$300K to get 15-20 contracts and reach BREAK EVEN at month 6-7
• $200K working capital to start building automated SaaS and extra runway
Use of Funds: • 60% Sales and Marketing • 25% Product Development + Design • 15% Working Capital and Admin
Investment structure: • Convertible note, 20% discount, 6% interest, $5 Million Cap
Where are we headed
People want this: • Increased sign up conversion from 3%-5% with charity header and funding goal • Increased Buy Button conversion by .25%-1% lift • CBS.com • Starwood Hotels • Nastygal.com • Conde Naste/W
Magazine
• Cinepolis
• Zappos.com • Virgin Group • Dermalogica • Many more
Traction: 3 contracts, $75K in revenues
Current Sales Pipeline:
“Make no mistake… donors want to be more than stewards. They are also determined to innovate so philanthropy makes a bigger difference. They want to change how philanthropy operates, to rethink what being a “major donor” signifies. For many, that means integrating social responsibility into every aspect of their lives. From investing to parenting to making consumer choices, they want their assets to reflect their values.”!!-Forbes, April 2013!