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In November 2013 EMR surveyed over 6000 marketing, digital and communications professionals. These findings a comprehensive overview of the marketing, digital and communications market in Asia.
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Top 10 Marketing Skills in Demand 2014
Survey Results December 2013
Monica Bermeo
Senior Consultant EMRWorking with business leaders since 1994
The Survey
EMR, specialist marketing recruitment consultancy, recently conducted a survey on trends, salaries and bonuses in the Asian marketing, communications and digital market.
We surveyed over 6000 professionals from a diverse cross section of the market and uncovered some interesting findings.
Most Valuable Marketing Skill Sets 2014
Over half of those surveyed believed that the most valuable skill set for 2014 will be Digital and Online (incl. social media, PPC, SEO and UX), illustrating the continued importance online marketing now has in the marketing mix. Second on the list was Business Development, followed closely by Brand Management and Content Marketing.
Skills Sets by Size of Organisation
Interestingly, when comparing the size of the company the respondents worked for, the results varied. Those working for small organizations believed business development and account management are the top skills for 2014, with digital/online dropping to third. Respondents working in medium sized organizations believe digital/online will be the prime skill to possess, however business development was still featured at number 2 but did not feature at all for those working in large organizations..
About EMR
• Specialist Marketing, Communications & Digital Recruitment
• Established in 1994
• 50 consultants worldwide
• International talent pipeline and office network: Singapore, Dublin, Leeds, London, Moscow and São Paulo
• Structured by sectors and industry specialisation
• FiveTen Group sister brands offering coverage across finance, HR, IT and Legal
Summary
• Most candidates are optimistic about the year ahead, and expect an increase in team size, bonus levels and salary
• Candidates will be highly mobile once the market improves
• Digital and online skill sets remain the most sought after
• Training and on-boarding are a key issue for many companies
• Slow internal processes from many companies are resulting in the loss of quality candidates
Join our Marketing and Communications Forum Asia
Monica BermeoTel: +65 6590 [email protected]
3 Phillip Street #09-04Royal Group BuildingSingapore 048693
