EMPLOYERBRANDING GUIDEGuidelines to Enhance your Organization’s

In a society filled with distractions, a strong brand has the ability to make people listen to an orga-nization’s story.

The process of employer branding is concerned with

talent attraction, engagement and retention strategies.

EMPLOYER BRANDING BEGINS WITH WEB PRESENCE

EMPLOYER BRANDING BEGINS WITH WEB PRESENCELike a website defines a company’s Internet presence and branding, the careers page defines its employer brand.

Mobile web traffic has increased in general with the wide-scale availability of smart-phones and reliable 3G or better connections.

Employers must consider mobile-friendly alternatives.

This trend will only continue to grow.

BRANDING DURING THE HIRING PROCESS

BRANDING DURING THE HIRING PROCESSBuilding a positive candidate experience during the hiring process can greatly affect the employer brand.

There are two areas of interest when it comes to branding in the hiring process:

•Communication Frequency

•Company Representatives

DESIGNATE EMPLOYEES AS BRAND ADVOCATES

DESIGNATE EMPLOYEES AS BRAND ADVOCATESIt takes time, dedication and consistency to build a brand, but one simple way to en-

hance a brand is to focus internally.

Using employees as brand advocates can be a cost effective way for a brand

to gain momentum within a community. The following could enhance your workplace

culture for greater engagement:

•CreateaCollaborativeWorkEnvironment

•HaveProfessionalDevelopmentOpportunities

•HaveProfessionalDevelopmentOpportunities

USING SOCIAL MEDIA TO ENHANCE ONLINE BRANDING

USING SOCIAL MEDIA TO ENHANCE ONLINE BRANDINGSimilar to a virtual friendship, brands build trust with their customers by engaging with

audiences through social media.

Planning is essential in social media marketing.

When creating a plan, the following questions must be asked:

•What is the organization trying to achieve?

•Who is the organization hoping to reach?

•How do they use social media?

•What key messages need to be conveyed?

USING TECHNOLOGY TO ENHANCE ONLINE BRANDING

MARKETING ADVANTAGES OF INTERVIEWSTREAMTechnology has changed every facet of society and branding is no exception.

Regardless of the medium being used, it’s vital to keep the target audience

in mind.

While social media is in its own category other technologies include:

User Reviews

Use of Video

Blogs

For more guidelines on how to enhance your organizations brand, visit InterviewStream.com to download the Employer Branding Guide.