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—EmployeeAdvocacy for B2B
@CarlosGil83
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#MarTech
Employee’s are a brands most valuable asset.
@CarlosGil83
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#MarTech
Employee advocacy through social media is one of the most powerful forms of marketing. Whether B2C or B2B, employee advocacy helps
drive awareness, increased share of voice, and demand.
@CarlosGil83
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#MarTech
People buy from people they trust, not brands or logos.
@CarlosGil83
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#MarTech
Where BMC posts content aimed towards a professional audience:
eBooks, whitepapers, blogs (100K+ followers)
Company updates, news, events, and blogs on a personal social network
(57K+ followers)
Mix of awareness and demand content: videos, eBooks, whitepapers, blogs,
corporate communications, PR/news (58K+ followers)
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#MarTech
@CarlosGil83
Today, with an iPhone and a Twitter account, every employee is an extension of your brands PR and marketing team.
Using Sprinklr, we were able to identify BMC employees on Twitter and group them into lists.
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#MarTech
@CarlosGil83
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#MarTech
Why employee advocacy?To drive user adoption, you must give employees a compelling reason
to share your brands content along with the right set of tools.
@CarlosGil83
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#MarTech
Employees sign up for BeSocial using their LinkedIn account which takes less
than :30
Within the platform, employees can select and share content that is curated
by business unit.
@CarlosGil83
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#MarTech
Whether it’s Sales, HR, or Marketing, embracing employee advocacy empowers your employees and increases your brands reach.
@CarlosGil83
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#MarTech
Rolled out BeSocial prior to Engage 2015 (BMC’s annual user conference)
Engage social mentions exceed previous year results.
@CarlosGil83
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#MarTech
Badges provide a gamified experience and incentive for sharing content. It also
makes BeSocial fun!
BeSocial has driven 33K net-new social shares and 15M+ social impressions
since launch (Sept. 2015)
@CarlosGil83
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Overview
• 5-10 new content assets submitted directly to Sprinklr per week• Effective to amplify product launch and events awareness• Gamified experience for the most active employees with badges• BeSocial has driven 33K net-new social shares and 15M+ social
impressions since launch (Sept. 2015)• Total registered YTD: 972
@CarlosGil83
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#MarTech
Employees that are empowered and engaged tend to be happier, happier employees are more productive, and more productive employees will produce more revenue for your bottom line.
@CarlosGil83
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#MarTech
@CarlosGil83
• Carlos Gil, Global Head of Social Media at BMC Software
• Linkedin.com/in/CarlosGilOnline
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—Thanks
