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“Empathy is at the heart of design” - Tim Brown, CEO at IDEO Define Ideate Prototype Test Empathize Design Thinking How ?

"Empathy is at the heart of design", - - - how to get it?

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Page 1: "Empathy is at the heart of design", - - -  how to get it?

“Empathy is at the heart of design”- Tim Brown, CEO at IDEO

Define

Ideate

Prototype

TestEmpathize

Design Thinking

How ?

Page 2: "Empathy is at the heart of design", - - -  how to get it?

Define

Ideate

Prototype

TestEmpathize

Design Thinking

Various of tools and practices exist for these processes(you may have already experienced some of them).

Page 3: "Empathy is at the heart of design", - - -  how to get it?

Define

Ideate

Prototype

TestEmpathize

Design Thinking

For consumer businesses, the problem is how to practice this...

Page 4: "Empathy is at the heart of design", - - -  how to get it?

Empathize

Design Thinking

For consumer businesses, the problem is how to practice this in the era of globalization.

Page 5: "Empathy is at the heart of design", - - -  how to get it?

Empathize

We’re striving to create a solution for this.

Page 6: "Empathy is at the heart of design", - - -  how to get it?

We’re building a platform which enhances businesses to empathize with target people globally.

Page 7: "Empathy is at the heart of design", - - -  how to get it?

The truth is, we all have far more creative potential waiting to be tapped.

- Tom Kelly & David Kelly, founder, IDEO & Stanford D. School

Page 8: "Empathy is at the heart of design", - - -  how to get it?

Taka KondoFounder and CEO, tansalink llc

Visit tansalink.com