Email Marketing Best Practices – 3 Easy Steps To Get You Started

By Daniel Ong

Spam is a growing and widespread problem that affects the everyday man on

the street. Just try to strike a conversation on this topic and you would get the

same fervor answer that they are annoying and some would even go as far to

tell you that it clogs up their junk folder.

Successful online marketers therefore separate themselves out using the best

email marketing practices . How? By using appropriate double opt in email

marketing campaign. By doing so, they are also saving themselves precious

time by sending emails to customers who are keen.

How do you then, go about achieving the best email marketing practices ?

Here I will list out 3 steps for you to follow below:

1. Be certain that your customers are interestedDuring the sign up process for receiving emails, make sure that you give your

customers an option and not present it as a requirement. If you use a

checkbox, the default state of the box should be unchecked. If the purchase is

physical (over the counter) or over the telephone, train you company

representative to ensure that the customer is agreeable and comfortable to

receiving your emails by giving their email address. This is the starting step

to email marketing best practices.

2) Ensure Proper LabellingEnsure that you emails are properly labeled. Again, back to the spam

problem, it is imperative to the company specializing in email marketing best

practices is to ensure that the customer knows that the email is from them.

The delete key is almost a second nature to many consumers and they would

also report emails they don’t recognize as spam. By properly labeling your

emails, marketers who succeed in email marketing best practices can keep

spam reports to a minimum.

3. Preempt Have a short message right at the beginning of the email telling the customer

that they requested email communications, and also offer them an easy way

to opt out of receiving your emails in the future if they want. The longer the

time passed from the original acceptance to receiving emails from a

company, the more likely that they will tend to forget the original request so

keep this in mind. Bear in mind that though this seems like a very short time,

a lot of people may not check their mail on a daily basis so companies apt in

email marketing best practices keep the timeline to as short as the next

following day.

Daniel Ong is adept at driving traffic to websites through the utilization of

internet marketing. Even though he may not be the original developer of the

various ways and methods, he has had extensive experience applying many

of them and has achieved credible results.

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