Elevated.com's 2018 General Capabilities Deck-We are growing!!

W E A R E P L E A S E D T O M E E T Y O U

HELLO

ELEVATE YOUR COMPANY

Your Goals

Today we’re chatting about

About Us Our Services

B U S I N E S S G O A L S C H A L L E N G E

Your Goals



S I N C E T H E 9 0 S ! C L I E N T S O U R P R O C E S S

Your Goals



O U R S P E C I A LT I E S

S E R V I C E S F O R Y O U R G O A L S

YOUR GOALS

We want to achieve your business goals and provide you with the best marketing deliverables for your custom needs.

During this engagement we will help to define

measurable goals that are in line with your

strategies.

B U S I N E S S G O A L S

Y O U R G O A L S / B U S I N E S S G O A L S

You have an exciting opportunity to enhance your marketing initiatives.

This will be defined further during the discovery

phase of your project.

C H A L L E N G E

Y O U R G O A L S / C H A L L E N G E

ABOUT US

Not your traditional agency.

DOING DIGITAL SINCE THE 90S.E X P E R I E N C E W H E R E I T C O U N T S

1996ElevatedFounders

1994Amazon

1998Google

1999Zappos

A B O U T U S

Analytics

UX & UI Digital Design

Development

T R A D I T I O N A L A G E N C I E S

Print Ads + Direct Mail Design

Print Collateral

Tradeshow Design

Branding + Logo Identity

D I G I TA L A G E N C I E S

Paid Media (PPC + SEM)

Search Engine Optimization (SEO)

Experience Optimization

Conversion Rate Optimization (CRO)

A B O U T U S

O U R CO L L A B O RAT I V E P RO C ES S

Let us be the relief to your acquisition headache.

C O M P E T I T I V E L A N D S C A P E

• Who?• What?• Why?• Lessons learned?

B R A N D D I S C O V E R Y

• Who are you?• Why are you different?• What are your claims?• What is important to you?• Desired message?• History?• Future goals?

B A S E L I N I N G

• Organic vs. Paid Search• Print-to-Online• Attributions• Current Assets• Conversion Rates• Site as a whole• History of A/B - leverage

I M P L E M E N T A T I O N & T E S T

• Keyword Research• On-Page Optimization• Content Development• Google Analytics &

Search Console

A B O U T U S

OUR SERVICES

A B O U T U S

PROJECT MANAGEMENT DESIGN DEV SEO

PPC CRO ANALYTICSBRAND

ACTIVATION

PROJECT MANAGEMENT

We keep your goals and visions in line with your

timeline, sharing the progress transparently with

collaborative technology.

W H AT I S P R O J E C T M A N A G E M E N T ?

The P in Project Management is as much about the People as it is about the Project

C O R N E L I U S F I T C H N E R

O U R S E R V I C E S / D E S I G N

S CO P E & CO M M U N I CAT I O N

Y O U R P R O J E C T M A N A G E D

• Open & Honest Communication

• Accountability & Transparency

• Collaboration: A Two-way Street

• Software of Choice: Basecamp or Liquid

Planner

O U R S E R V I C E S / P R O J E C T M A N A G E M E N T

P R E D I C T I V E P L A N N I N G T E C H N O LO GY

T O O L S O F T H E T R A D E

• Time Estimation at Task Level

• Prioritization Based on Needs

• Scheduling Engine Goes to Work

• Workload Intel & Analytics

• Accurate Project Reporting

• Ongoing Collaboration

O U R S E R V I C E S / P R O J E C T M A N A G E M E N T

DESIGN SERVICES

Our Creative & Design Services team take your

ideas and strategies and bring them to life —

from user experience design to branding, user

interface design and beyond.

W H AT A R E D E S I G N S E R V I C E S ?

If I asked people what they wanted, they would have said, ‘faster horses’.

H E N R Y F O R D , F O R D M O T O R C A R S


DESIGN STRATEGY PROCESS


GOALS & INTENT

DISCOVERY & DATA DRIVEN

INSIGHTS

INFORMATION ARCHITECTURE

& TOP PRIORITIES

UX & INTERACTION

UI & VISUAL DESIGN

LAUNCH

1 GOALS & INTENT


Sifting through your brand’s layers of value can be daunting. We help you

to discover what your site’s story is before deciding on how to create it.


2DISCOVERY & DATA DRIVEN INSIGHTS




3 INFORMATION ARCHITECTURE & TOP PRIORITIES

HOME TEMPLATE TEXT TEMPLATE FORM TEMPLATE COURSE TEMPLATEBased off the findings from the Affinity Mapping activity,

we evolved the previously proposed sitemap to this current structure.

RESEARCH & SITE EVALUATION: PROPOSED SITEMAPUNBEATABLE MIND UX DESIGN / 30

FAQSUPPORT

W h o c a n I c o n ta c t i f I h a v e

q u e st i o n s ?

c o n ta c t f o r m

p h o n e n u m b e r

GET STARTED

S tart T r i a l

H o w d o i g e t

start e d ?

NEWSLETTER OPT-IN

i n t h e n e w s

st o r i e s

LOGIN

m e m e b e r s e c t i o n

OTHER OFFERINGS

B OO K S

S E A L F I T W a y o f t h e S E A L

K O K O R O YOG A

EVENTS

R E T R E A T S U PC OM I NG E V E N T S

F E A T U R E D E V E N T

W h at e v e n t s ar e c o m i n g u p ?

H o w l o n g ar e t h e e v e n t s ?

H o w m u c h i s t h e e v e n t ?

W h at e v e n t s ar e o f f e r e d ? SOCIAL

COMMUNITY

W h at d a y ( s ) ar e t h e

n e w p o st s ?

W h at t o p i c s

ar e o n t h e p o d c a st ?

P r i vat e F B G r o u p

S u g g e st a p o d c a st

g u e st

P u b l i cF a c e b o o k

PO DC A ST S O C I A L M E D I AB L OG

H o w o f t e n i s a n e w

b l o g p o st p u b l i s h e d ?

H o w c a n I a c c e s s

p o d c a st ?Y o u T u b e

L i n k e d I n

I n sta g r a m

T w i t t e rK n o w l e d g e E x c h a n g e

UMA PROGRAM

W h y t h i s p r o g r a m ?

W h at ar e m y

m e m b e rs h i p o p t i o n s

P L A T I NU MM EMB E R

W h at d o e s U M A o f f e r ?

G O L D M EMB E R

D o i n e e d t o b e

p h y s i c a l l y f i t f o r

t h i s p r o g r a m ?

W h at i s i t ?

H o w d o I a c c e s s c o u rs e i n f o ?

H o w l o n g i s U M A ?

Pa y m e n t o p t i o n s / P r o g r a m

p r i c e

M o n e y B a c k G u r a n t e e

W h at i s i n c l u d e d ?

W H y w o u l d I d o t h i s ?

B E N E F I T S

W h at s e t s t h i s a part

f r o m o t h e r p r o g r a m s ?

W h o d o e s t h i s ?

H o w d o e s t h i s h e l p

m e ?

p r o g r a m o p t i o n s ?( m o n t h ly , a n n u a l )

C o u rs e f o u n d at i o n

W h at ar e t h e

b e n e f i t s ?

W h e r e d o I t r a i n ? I n p e rs o n ? o n l i n e ?

Test imonialsR e s u lt s

C o m pa n i e s w o r k e d w i t h ?

W h o h a s M ar k

h e l p e d i n t h e pa st ?

“ O n e T h i n g ” - C o r e

C o n c e p t s

W h y ? W h at i s y o u r “ W h y ? ”

W h o i s M ar k

D i v i n e ?H i st o r y

H o w d i d M ar k c o m e u p w i t h t h e p r o g r a m ?

R e s o u r c e sK n o w l e d g e E x c h a n g e

ABOUT MARK

CONTENT STRATEGY: AFFINITY MAPPINGUNBEATABLE MIND UX DESIGN / 26

TOP

LEVE

L IN

FO

RM

ATIO

N AR

CHI

TECT

UR

E T

OPI

CS

ADDI

TIO

NAL

TOPI

CS T

O I

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LUDE

CONTENT STRATEGY: AFFINITY MAPPINGUNBEATABLE MIND UX DESIGN / 25



4UX & INTERACTIONThe user experience and information architecture of your website should be easy-to-use

and speak to your customer.



5UI & VISUAL DESIGN


PRIMARY FONT:

Proxima Nova Heavy abcdefghijklmnopqrstuvwxyz1234567890!@#$%&*

Proxima Nova Regular abcdefghijklmnopqrstuvwxyz1234567890!@#$%&*

Proxima Nova Thin abcdefghijklmnopqrstuvwxyz1234567890!@#$%&*

SECONDARY FONT (+25 TRACKING):

Bungee abcdefghijklmnopqrstuvwxyz1234567890!@#$%&*

Headline

BUNGEE HeadlineH1 PROXIMA NOVA BLACK 24PX, SUBHEADLINE

H2 PROXIMA NOVA BOLD 24PX

H3 PROXIMA NOVA 20PX

Proxima Nova Regular 14px, supporting text and paragraph.

Proxima Nova Regular 16px, side links

CTA BUTTON, PROXIMA NOVA BOLD 14PX+

EXIS

TIN

G W

EBSI

TE F

ON

TSN

EW F

ON

T

OPTION 1 - CURRENT FONT, NEW HEADLINE

SUBHEADLINE Supporting text and paragraph. Nam abor sinctorionet quiam, iut. Supporting text and paragraph. Nam abor sinctorionet quiam, iut. + READ MORE

CTA BUTTON CTA BUTTON

STYLE GUIDE: FONT OPTIONSOSIRIS WEB DESIGN STRATEGY / 44

PRIMARY COLORS:

SECONDARY COLORS:

STYLE GUIDE: LINES & NATURE ELEMENTSOSIRIS WEB DESIGN STRATEGY / 46


O S I R I S

Responsive website redesign, UX / UI strategy

and new user flows.


W E L K R E S O R T S

Responsive website redesign, UX / UI strategy

and new user flows.


B L U P R I N T

eCommerce website design

and UX strategy.


L O A D D Y N A M I X

Complete brand strategy, including website

redesign, content strategy, and brand look and feel.


D O N J O Y

Designed and developed in store interactive app.


T E L E D Y N E

Customized responsive web design, CMS

system, information architecture (IA) strategy,

and robust UX.

LO G O D ES I G N


Digital design is like painting, except the paint never dries.

N E V I L L E B R O D Y


DEVELOPMENT SERVICES

Development Services analyze and strategize the

technology mandates (or backend) of a website or app.

W H AT A R E D E V E L O P M E N T S E R V I C E S ?

Design depends largely on constraints. C H A R L E S E A M E S

O U R S E R V I C E S / D E V E L O P M E N T

D E V E LO P M E N T D I S COV E RY

F I R S T S T E P S

• Business Requirements

• Functionality Requirements

• Hosting Selection

• Platform Selection

• Integration Requirements


D E V E LO P M E N T

F R O N T E N D D E V E L O P M E N T /

P R O J E C T S E T U P

• HTML / CSS / JS Creation

• Hosting Set-up

• Platform Installation / Initial Configuration


B A C K E N D D E V E L O P M E N T

• Template / Module Creation

• Content Migration

• Custom Development (optional)

• 3rd Party Integrations

• Technical SEO Implementation

L AU N C H I N G YO U R W E B S I T E

I N T E R N A L / C L I E N T Q & A

• Browsing / Testing

• Design Approval

• 3rd Party Integration Testing


S I T E L A U N C H

• Staging Server Setup

• Post Launch Q&A

• Backup / Security / Monitoring

P O S T L AU N C H

O N G O I N G S T R A T E G Y & M A I N T E N A N C E

• Ongoing Updates & Client Needs

• Feature & Performance Enhancement

• Property Updates for Device Compliance


C H A P T E R N A M E / S E C T I O N H E A D L I N E

D O U B L E D U T C H

Collaborated on the creation of highly

sophisticated and feature-rich website.

SEOSearch Engine Optimization

SEO stands for Search Engine Optimization. It is the

process of increasing the quality and quantity of traffic

to your website through organic search engine results.

W H AT I S S E O ?

Content and links are the top factors for Google search rankings.

A N D R E Y L I P A T T S E V , G O O G L E

O U R S E R V I C E S / S E O

WHAT DOES SEO DO FOR YOU?


G E T D I S C O V E R E D B Y U S E R S S E A R C H I N G

F O R Y O U R P R O D U C T O R S E R V I C E

Rank for relevant keywords associated with your

product.

O P T I M I Z E F U N C T I O N A L I T Y , R A N K H I G H

W I T H G O O G L E

Rankings consider more than just keywords – we also

look at technical factors including server

configurations, page speed, and off-page signals.

O T H E R

E X C I T E A O L A S K

Y A H O O

B A I D U

B I N G

G O O G L E

SEO 101:THE BASICS


G O O G L E O W N S X % O F T H E S E A R C H M A R K E T

We optimize with Google in mind. .

ON PAGE OPTIMIZATIONEstablishing Relevance & Credibility

K E Y W O R D C E N T R I C

Keyword Research

Keyword Mapping

Title Tag

Meta Descriptions

H1 Tags

Alt Tags

On Page Content

T E C H N I C A L S E O

60+ Checklist

Updated Based on Algorithm Updates


OFF PAGE OPTIMIZATION

E S T A B L I S H & I N C R E A S E

Y O U R A U T H O R I T Y

6 0 % - 5 0 % O F T H E A L G O R I T H M


1 0 , 0 0 0 + P U B L I S H E R S T H A T

W E Q U A L I F I E D & W O R K W I T H

P R O U D T O S H O W O U R L I N K S

SEO PROCESS

S E O

D I S C O V E R Y

& K E Y W O R D

S T R A T E G Y

A R C H I T E C T U R E &

O N - P A G E B E S T

P R A C T I C E S

P R E M I U M L I N K

& C O N T E N T

D E V E L O P M E N T


SEO APPROACHOwn your space and become the most relevant

• Link Acquisition

• Content Promotion

• PR Integration

• Architecture

• URL Handling

• Indexation

• Site Speed

A C C E S S I B I L I T Y

• Keyword Research

• On-Page Elements

• Site Content

R E L E V A N C E A U T H O R I T Y

S EO P RO C ES S


NOT ALL TRAFFIC IS GOOD TRAFFICWe make sure to get you traffic that matters.

Q U A L I T Y O F T R A F F I C

Attract qualified visitors who are seeking

products and services like yours.


Q U A N T I T Y O F T R A F F I C

Quality traffic is great. High quantities of

quality traffic is even better.

O R G A N I C R E S U LT S

Clicks without paying for them?

Now that’s the sweet spot.

PRE-PRODUCTION SEO


C R O S S R O A D S O F D E V E L O P M E N T & S E O

1. Keyword Discovery

2. Conceptual SEO Sitemap

3. Preliminary Keyword Research

4. Content Strategy

5. Content Organization

6. Keyword Assignment

7. On-Page Optimization Strategy

8. SEO-Friendly Site Structure

9. Implementation of Strategy

PPCPaid Media

PAID MEDIA or PPC stands for Pay Per Click. It is a

model of internet marketing in which advertisers pay a

fee each time one of their ads is clicked.

W H AT I S P A I D M E D I A ?

Never let your ads write checks that your website can’t cash.

A V I N A S H K A U S H I K , G O O G L E M A R K E T I N G E V A N G E L I S T

O U R S E R V I C E S / P A I D M E D I A


M A X I M I Z E T R A F F I C W I T H

M I N I M U M B I D

• Sales Generation

• ROI/ROAS

• Lead Generation

• Downloads

• Branding & Awareness

• Interaction & Engagement

R O I

C E N T E R E D

A P P R O A C H

Ad Networks and

Exchanges

Paid Search

Shopping Engines

Video

Attribution Management and Channel OptimizationSocial

Advertising

Mobile

Local Search

Remarketing

Analytics and Data Services


S T R A T E G I E S & O P T I M I Z A T I O N

• Bidding to CPA (Kenshoo)

• Alignment of Landing Pages

• Quality Score Optimization

• Contextual Advertising

• Ad Copy Testing

• Keyword Expansion, Match Type

Management & Device

Segmentation

• Remarketing

• Media Flighting & Budget Allocation

R O I

C E N T E R E D

A P P R O A C H

Ad Networks and

Exchanges

Paid Search

Shopping Engines

Video

Attribution Management and Channel OptimizationSocial

Advertising

Mobile

Local Search

Remarketing

Analytics and Data Services

PAID MEDIA PROCESS & APPROACH


• A C C O U N T S T R U C T U R E

• R E S E A R C H

• K E Y W O R D M E S S A G I N G

• K P I F O R M U L A T I O N

F O U N D A T I O N

• A D V A N C E D M A N A G E M E N T

• M O N T H L Y D E E P D I V E

• T E S T I N G M A T R I X

O P T I M I Z A T I O N

• C O N V E R S I O N R A T E

O P T I M I Z A T I O N ( C R O )

• A / B T E S T I N G

• B I D D I N G

R E F I N E M E N T

CONVERSION FUNNEL


A W A R E N E S S

I N T E R E S T

D E S I R E

A C T I O N

C A M P A I G N

• Search-Location Terms

• Display

• Search – Location + Category

• Display

• Remarketing

• Search- Category Terms Brand

• Remarketing

• Search – Branded Terms

• Remarketing

M I N D S E T

“I want to book a hotel

“Which hotels are available for my dates & location?”

“Which hotel is right for me?”

“I found the hotel I like, where do I book?”

RETARGETING

L O W E R F U N N E L T A R G E T I N G

R E C A P T U R E V I S I T O R S T H A T

A L R E A D Y S H O W E D I N T E R E S T


S O M E C O O K I E S M A Y T R A N S F E R W H E N

E C O M M E R C E S I T E L A U N C H E S

L O W E S T C O S T P E R C O N V E R S I O N

A V A I L A B L E O N L I N E

RETARGETING PROCESS

U S E R V I S I T S M Y W E B S I T E

U S E R V I S I T S A N O T H E R W E B S I T E

U S E R C L I C K S O N M Y W E B S I T E B A N N E R A D

U S E R R E T U R N S T O M Y W E B S I T E A N D B U Y S


SOCIAL MEDIA ADVERTISING

S P E C I F I C B R O A D


B E C O M E T H E M O S T R E L E V A N T

Mid Funnel: Very Effective for Lead Generation

Target Audience & Target Interests

Target Ideal Age Range / Demographic Profile

L O C A T I O N United States

A G E 30– 65+

P L A C E M E N T S Facebook Feeds Facebook Right Column, Instagram Feed

I N T E R E S T S All relevant interests and areas of interest that overlap.

P O T E N T I A L R E A C H : 5,200,000 People

Your audience is fairly broad.

SOCIAL MEDIA AUDIENCE TARGETING

S P E C I F I C B R O A D



MOBILE ADVERTISINGMaximize efficiency on the fastest growing device/channel

with a tailored mobile strategy

B I D A D J U S T M E N T S

Set mobile bid adjustments in accordance with performance

1

A D C O P Y

Develop mobile-specific ad copy

2

L A N D I N G P A G E M A P P I N G

Ensure mobile-specific landing page mapping

3

A D E X T E N S I O N S

Develop mobile-specific ad extensions

4

STRATEGIC OVERVIEW


Advanced Tracking

PPC Expansion (non-brand, long

tail, competitor, gap management)

Bid Optimization

Dynamic Search & Match Type Optimization

Geo-Specific Campaigns

Landing Page Mapping /

Optimization

RLSAs

Mobile Advertising Social Advertising

Display / Retargeting Campaigns

Testing Strategies

Data Analysis & Ongoing

Optimizations

PAID MEDIA REPORTINGTransparent, Accountable, Actionable


CROConversion Rate Optimization

CRO stands for Conversion Rate Optimization.

It is the process of increasing the percentage of

visitors to a website that convert into customers

or take any desired action on a webpage.

W H AT I S C R O ?

A V I N A S H K A U S H I K , G O O G L E M A R K E T I N G E V A N G E L I S T

O U R S E R V I C E S / C R O

It is much easier to double your business by doubling your conversion rate than by doubling your traffic.


All our CRO initiatives are based on data. Feelings don’t drive us, numbers do.

IT’S SIMPLE MATHReal Demand Generation

A LT E R N A T I V E LY

If budget became constrained, could pinch

Paid + Organic spend by 33.3% or $33,000

and still generate 1,000 actions (baseline).

B E F O R E A F T E R

P A I D / O R G A N I C S P E N D( D A Y , M O N T H , Y E A R )

$100,000 $100,000

V I S I T O R S ( P + O )

100,000 100,000

C P C $1.00 $1.00

C O N V E R S I O N R A T E ( F R O M E O )

1.0% 1.5%

A C T I O N S G E N E R A T E D 1,000 1,500


THE CRO PROCESS

“By listening, marketing will re-learn how to talk.”D O C S E A R L S & D A V I D W E I N B E R G E R


D I S C O V E R Y L I S T E N I N G

A C T I V E O P T I M I Z AT I O N

R E S U LT S A N A LY S I S

R E P E AT

THE CRO PROCESS


Discovery & Listening

THE CRO PROCESS


Active Optimization

B E H A V I O R A L B A S E D T E S T I N G I D E A S

All test hypothesis are developed based on

behavioral responses we believe need to address

and responded to.

P. E . D .

Potential – How much impact could this bring?

Ease – How easy is this to implement?

Deviation – How different is this from the control?

THE CRO PROCESS


Results & Analysis

Increase of conversions by moving the CTA

38%

ORMOnline Reputation Management

ORM stands for Online Reputation Management.

It is the practice of improving, maintaining or

establishing the online reputation of a person,

product, brand, company or services.

W H AT I S O R M ?

In a digitally connected world, a byte of data can boost or bite your brand.

B E R N A R D K E L V I N C L I V E

O U R S E R V I C E S / O R M

HOW DO PEOPLE SEARCH ONLINE?Online Reputation Management services use trending consumer search habits to

build or strengthen your digital presence.

98%

93%Of all searches online end at page 1

Of all internet experiences start at a search engine

81% 75%Of consumers are now going online to visit external review sites before making purchases

Of online consumers trust reviews written by their peers while researching companies online


PROACTIVE VS. REACTIVE

P R O A C T I V E

• Build a shield to protect yourself

• Control your brand online


R E A C T I V E

• Respond to page 1 negative flooding

• Reverse the appearance of being painted a devil.

The cost to repair a bad reputation far exceeds the cost to build a good one.

THE PUSH & PULL STRATEGY


H O W W E A P P R O A C H M A N A G I N G Y O U R

S E A R C H R E S U LT S

• PUSH positive pages up

• PULL negative pages down

• Create new positive assets

• Build link equity

ANALYTICS

Analytics is the measurement, collection, analysis

and reporting of web data for purposes of

understanding and optimizing marketing strategies.

W H AT I S A N A LY T I C S ?

I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.

B E R N A R D K E L V I N C L I V E

O U R S E R V I C E S / A N A L Y T I C S

GOOGLE ANALYTICS


R E V I E W / A U D I T

1. Review of Google Current Google Analytics

Events / Goals Setup

2. Review / Setup of Google Search Console

3. Connect Google Search w/ Google Analytics

4. Install Latest Version of Google Analytics via

Google Tag Manager

S i r A r t h u r C o n a n D o y l e , A u t h o r o f S h e r l o c k H o l m e s s t o r i e s

GOOGLE TAG MANAGER


C O N F I G U R A T I O N

1. Install Google Tag Manager

2. Configure Data Layers in Google Tag

Manager

3. Tags, Rules, Macros

4. Develop List of Web Page Elements to Be

Tracked

5. Deploy Various Events to Populate into

Google Analytics

6. Data Vetting

CROSS DOMAIN TRACKING


T R A C K I N G B E T W E E N T W O S I T E S

1. Install Google Tag Manager on All

Website Properties

2. Configure Google Tag Manager to Auto

Link Website Properties

3. Auto Link Domains

4. Setup Google Analytics Referral

Exclusion List

5. Data Vetting

GOOGLE ANALYTICS


G O A L T R A C K I N G

1. Setup Goal Steps

2. Setup and Test Funnel Visualization Report

(if needed)

3. Data Vetting

4. Custom Report with Goal Tracking

GOOGLE ANALYTICS


R E V E N U E T R A C K I N G

1. Access to Website (FTP / CMS)

2. Enable Revenue Tracking in Google Analytics

3. Deploy Tracking Code

4. Data Vetting

REPORTS/DASHBOARDS


F I N D K E Y T A K E A W A Y S / T A K E A C T I O N

1. Build Executive Dashboards for Events / Goals

2. Build Marketing Dashboards for Events / Goals

3. Deep Dive Analysis

BRAND ACTIVATION

Caleb’s Kola

Events | Sampling | Digital & Social Media | Sponsorships

Our team has been responsible for supporting the

brand launch of Caleb's Kola and building sales

momentum across multiple markets nationwide.

Through our team's daily efforts, we helped build a

growing community of brand advocates across all

consumer-facing platforms (retail, foodservice, lifestyle).

B R A N D A C T I V A T I O N / E V E N T S

With each successful activation, our teams not only helped drive sales velocity, but they also increased brand awareness and trial among the brand's target demographic.

Our Team's Sales Support Teams worked closely with

the local PepsiCo Teams to build relationships across

Retail and Foodservice in order to bring a unique brand

experience to key accounts and their consumers.

Our additional involvement in targeted sales blitz

efforts, product drops, tradeshows and special events

created a brand identifying support effort that helped

open new opportunities that were not available through

the prior PepsiCo portfolio. This unique relationship,

coupled with a constant drive to meet and exceed all

program goals, were the building blocks of a successful

2015 campaign for Caleb's Kola.

Overall Market Analysis

Key Accounts & Events


Caleb’s Kola Line Extension

The PepsiCo R&D Team worked in conjunction with our team to

introduce new flavor variations of Caleb's Kola and gage

consumer feedback to make decisions on possible line extension

opportunities. By building an interactive presence at select

events in our key markets, we were able to analyze feedback

from our target demographic on multiple line extension flavor

opportunities for 2016.

In order to keep relevance with the current brand, the flavor

options were tested alongside Caleb's Kola in Portland, New York,

and San Francisco at various events ranging in attendance from

3,000 to 100,000.

Each event included our Management teams and PepsiCo R&D

Teams that would capture consumer feedback that will help

expand the Caleb's Kola portfolio in a way that resonates with the

Brand Team's overall strategy and the target audience that will

be critical to the overall success of the brand.


Stubborn Soda

Events | Strategy | Sales | POS Design

The Stubborn Soda Support Program has built a brand

presence in key regions throughout the U.S. (California,

Mountain, Midwest, Great Lakes, Mid Atlantic,

Northeast). With an initial launch of the fountain across

Foodservice in 2015 and an introduction of the bottle

across Retail in 2016, BSP has built traction for this

brand since the beginning.

STUBBORN_H1_1PMS_SM_ (FOR LOGOS < 3" WIDE )


The teams have provided overall brand support by driving sales at Retail, building brand investment with consumers at Foodservice and activating unique brand experiences at events throughout all markets.

In addition to managing all field activity, we have also

worked closely with PepsiCo Sales Team members to

identify new account opportunities and build

relationships with key account personnel.

This overall brand presence was a unique identifier for

the Stubborn Soda brand and ensured a first-class

experience for accounts as well as consumers.

Overall Market Analysis

STUBBORN_H1_1PMS_SM_ (FOR LOGOS < 3" WIDE )

PROGRAM OVERVIEW

MOUNTAIN CALIFORNIA GREAT LAKES NORTHEAST MID ATLANTIC MIDWEST TOTAL

BrandsStubborn Soda,

Caleb’s Kola, Bundaberg

Stubborn Soda, Caleb’s Kola

Stubborn SodaStubborn Soda,

Caleb’s Kola, Bundaberg


Stubborn Soda

Activation Totals 119 98 51 49 35 76 428

Retail Activation 90 8 29 36 21 44 228

Foodservice Activation

14 45 7 2 0 28 96

C&U/Lifestyle/Special Event

Activation15 45 15 11 14 4 104

Samples 40,860 51,164 45,648 23,240 30,384 28,260 219,556

MOUNTAIN CALIFORNIA GREAT LAKES NORTHEAST MID ATLANTIC MIDWEST

BRANDSStubborn Soda, Caleb’s

Kola, BundabergStubborn Soda, Caleb’s

KolaStubborn Soda

Stubborn Soda, Caleb’s Kola, Bundaberg


Stubborn Soda

KEY ACCOUNTSAND EVENTS

Zuppan’s Blitz Target Busch Blitz Donelan’s Blitz Safeway Jewel HQ

Roth’s Blitz WeWork HQ Geyer’s Blitz Roche Brothers Blitz Food Lion Jewel Blitz

Safeway Blitz UC Berkeley Marsh Blitz Star Market Blitz Richmond Jazz Festival Potbelly Blitz Phase 1

University of Oregon Stanford University University of Michigan WalMart Georgetown University Potbelly Blitz Phase 2

Oregon State University UC Santa Cruz Michigan State University Target Xavier University Chicago Union Station

WeWork Google MidPoint Music Festival Bose HQ Howard UniversityMuseum of National Art

(sponsored)

Safeco FieldMission Street Foodtruck

AlleyFabulous Foodshow

(CLE)Met Life Stadium

Northern Kentucky Uni-versity

Magnificent Light Parade (sponsored)

Seattle FoodshowShamrock Distributor

ShowMichigan Foodshow GRK - Fresh Greek Ralph Wilson Stadium

Chicago Cubs Victory Parade

Key Accounts & Events


Stubborn Soda

Drinkfinity

With the Drinkfinity Brand Team we identified Super Bowl 50 as the perfect opportunity to introduce the brand to a select group of PepsiCo personnel and VIP Account leads.

By building a unique footprint in the Hospitality Suite of Pep

Hotel, we were able to present the elements of Drinkfinity in a

very intimate setting that embodied the brand's values and

uniqueness.

We were able to heighten Drinkfinity's debut moment by building

a brand presence that consisted of a custom Drinkfinity

experience wall and sampling bar and included trained Brand

Ambassadors to create an immersive brand experience for all

who visited.

Our teams were able to communicate the brand aesthetics as

well as the functionality of the Drinkfinity system throughout the

week's festivities and the overall presence succeeded in driving

initial excitement and investment in the brand.


SoBeEven before we began working with PepsiCo's emerging brands, our first interaction with the Innovation team was regarding SoBe’s ‘Ride the Wild’ National Tour.

The ‘Ride the Wild’ national experiential campaign we executed

for SoBe in its 21st year kicked off in March with a Miami poolside

extravaganza to remind loyalists and new fans of SoBe's South

Beach heritage, and ramp up the conversation among Miami

Music Week tastemaker guests. we sent a tricked-out SoBe Love

Bus on a cross-country Mobile Experience that brought the brand

to life at 60 retail and consumer locations. We worked with

PepsiCo regional teams to route the tour to key accounts where

our consumer activations provided value adds, and our social

media tactics and branded giveaways maximized the consumer

reach beyond consumer feet on the ground. Finally, the tour

wrapped in Las Vegas with a blowout 21st birthday bash hosted

at SoBe partner venue the SLS Hotel & Pool.


Hot Beverage Test / CVS

Our team partnered with the PepsiCo Innovation team to assist in a 12 week Hot Beverage Test program in the Boston market.

We were tasked with inventory management (warehousing &

fulfillment) and equipment installation at 12 select CVS locations

throughout the city. Inventory management included all

warehousing needs as well as weekly delivery and fulfillment of

product and disposal as needed. The initial product roll out

consisted of 5 products during the first wave and will include

Sobe Green Tea Infusion, Lemon Sooth, Ripe Harvest, Lipton Hot

Team with Lemon, and Caleb's Kola, with the addition of Calebs

Ginger for Wave 2.

The team was also available to assist as needed with any

consumer facing initiatives, equipment repairs or general trouble

shooting outside of their primary responsibility of

inventory/equipment management.

Activation Photos

Activation Photos


Aquafina Sparkling

We built specific event activations for the Aquafina brand that captured impressions from key demographics in the Southern California market.

The team built an onsite presence at Fashion Week LA in which

our teams were able to pass product out to VIPS as an alternative

to cocktail offerings. We were also able to get Aquafina branding

in key locations for event footage opportunities.

We also built an Aquafina Bottle Flip Challenge at a key Walmart

location to capture content of the brand being involved with the

™bottle-flip craze∫. The activation was a complete success as we

not only built great consumer interaction with our footprint, but

we were also able to drive brand awareness for the Aquafina

Sparkling product through our utilizing it as a prize for the

participants.


Frito-Lay

For Fritos we assisted with an on-boarding program built around it's snack packs being built into Southwest Airlines' passenger snack rotation in Fall 2016

Our team was tasked to help generate excitement

among Southwest staff and passengers to raise

awareness and enthusiasm about Fritos' debut. Fritos

brand ambassador teams activated onsite sampling

activations at 10 key airports that focused on

introducing this new product to Southwest flight crews,

provisionary agents and consumers. Our team's

presence included complimentary product along with

Fritos giveaways to amplify the flavorful fun.


StarbucksOur team provided an all-inclusive support system that focused on driving specific brand traction for the Starbucks Iced Coffee brand on a local/regional level.

Our teams focused on driving onsite sales, educating consumers

and building trial and awareness at Retail and Foodservice.

We also strategized with the local Starbucks Sales Teams teams

to utilize our efforts to create brand investment with consumers

by mass sampling at Lifestyle events. In addition to the onsite

activation, We also produced all of the branded assets and

consumer engagement pieces to truly have a unique brand

presence.


Power Brands – Botonics | Crisp

Our team provided an all-inclusive support system that focused on driving overall sales for multiple brands in key Regions with the Sam's Club account.

For Botonics, we built onsite activations at strategic locations

across the CA Region (top-selling beverage accounts) that

included consumer education, product sampling and a footprint

built out of branded assets.

For Fresh 'n Crisp, we built a multi-Region support that included

an onsite presence at 42 locations throughout California,

Washington Arizona and Arkansas. These activations not only

included sampling and brand education, but we were also able

to survey 500+ consumers for specific brand feedback.


THANK YOU