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Electronic Communication
Building & growing your database
Online marketing StrategyGreat Web-Site
Social Media
E-Mail MarketingElectronic Newsletters
E-Blast Monthly Specials
Happy Birthday
Appointment reminders
Ask for email address
On your website
Seminar attendees
Special events
Call in’s
Patient information forms
Building & Growing Your Database
“Contact Us/E-Mail
Sign-Up” on your
WebsiteMake it easy for patients to sign
up.
“Contact Us/E-Mail Sign-Up” on
your Website
Give them an incentive
An enter to win
A coupon for a spa service
A reason to sign up
Going to receive monthly specials
Notice of new products, procedures
Electronic
Newsletters Specials mixed in with
news, skin care tips
Invitations to special events
Put a menu of all that in the
newsletter that skips to area
of interest
Link to your Facebook, Twitter
– ask them to “LIKE” you
Link to your website
Link to other websites of
interest
E-Blast
Subject LineMake sure your
subject line stands out
Post on WebsitePost the same newsletter
on your website that you
send to your patients
Specials E-blast/
Newsletter Combo
Short one-liners listing all your
monthly specials and events
Each topic links back to your
website where more
information is listed
Specials E-blast/
Newsletter Combo Links from e-blast go to a longer
version on your web page
All details about
specials, events, new
products, etc. are listed here
Introduce
New Products
Invite patients to a
seminar, special
event, Spa Day…
Thank YouSend patients thank you notes
with incentives to come for a
consult, discounts on
services, etc.
Great Web-Site
Social Media
E-Mail Marketing
•Electronic Newsletters
•E-Blast Monthly Specials
•Happy Birthday
•Appointment reminders
Have a
Contest! Invite patients to like
you on Facebook
Offer an incentive
Easy way to build on
social media
How can you gauge?
56% of consumers made an online purchase in
2009 after receiving permission-based email.
Research has shown that “email marketing
generated a return on investment (ROI) of $43.62
for every dollar spent on it in 2009
46% of those surveyed say they rely on email to
share content with others, which is exactly what
you want them to do.
Email Marketing
Source: MarketingProfs, Sept. 2010
Services You Can Utilize
Constant Contact
Smile Reminder
DirectForce
Your web hosting
company
Online Marketing Keep them dreaming and
wishing!
Keep your information fresh
and new!
People who have had plastic
surgery and more likely to have
it again