Embed Size (px)
DESCRIPTION
Conferencia realizada por Oscar Cerezales (association services Group Director de MCI Group) durante la conferencia COCAL 2011 analizando las tendencias de los congresos en los próximos 10 años
Citation preview
Lo que va a suceder en el mundode los congresos en los próximos
10 años … ¿apostamos?
Oscar CerezalesGroup PCO Director
CEO MCI Brazil & Spain
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
hoy
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
El sector ...Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
80% confirman que el ROI de un
evento supera a otras herramientas de mkt
Un22% del
presupuesto de marketing de lasempresas ya va a eventos
Un50% de las
sociedades internacionales seplantean microeventos de
cualquier formato
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Los destinos compiten mucho másClic
k to buy N
OW!PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
275M US$ total local impact
58M US$ VAT local
15.000 pax
Ejemplo …
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
las ciudades crean nuevasinfraestructuras
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
educaciónClic
k to buy N
OW!PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
CSRClic
k to buy N
OW!PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
… otros animales en el zooClic
k to buy N
OW!PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
globalizaciónClic
k to buy N
OW!PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Nos hacemos mayoresClic
k to buy N
OW!PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Asociacionesy congresos
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Miedos ... top32010 McKinley impact on Associations report
74767880828486889092
patrocinio retencion miembros asistencia congreso
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
qué quiere el asociado?Clic
k to buy N
OW!PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
la asociación compiteClic
k to buy N
OW!PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Profesionalización
qué
$$$$
Miembro
Consistencia
USA vs Europa vs Latam vs Asia
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Elevada maduración
Mínima maduración
Mayortamaño
Menortamaño
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
comm & mktClick t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
0 20 40 60 80 100 120
inscripciones stands patrocinios anuncios otros
ingresosClick t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
El señor sponsor
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
35 / 55 %
Importancia económicaClic
k to buy N
OW!PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Más y más networking
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Nuevos formatos+20% eposters
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Control de asistenciaasociaciones maduras >40% en 2014
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Nuevos layoutClick t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Contenido, contenido
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Plataformas virtuales 3DContentcapture
HíbridosLive
streaming
Virtuales
VirtualExpo
Webinar
Videconferencing
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Co-creación
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
PCOPCO¿Papá ….en qué trabajas?
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
El OPC como banquero
nuevos formatos en honorarios
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
creación vs compra80 congresos >500 pax
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Cadena de valor y Competencia
Cambios y más cambios
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Core vs Local vs Preferred PCO
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Compras, fusiones, JV,diversificaciones ...
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Cuando el centro de atención se reduce a losmodos de superar a la competencia es inevitable
que la estrategia se defina, básicamente, enfunción de la competencia
Kenichi OhmaeThe Borderless World
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Por favorPor favor olvídateolvídatede vender logísticade vender logística
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
“It is not thestrongest of the
species thatsurvive, nor the
most intelligent, butthe one mostadaptable to
change.”
Charles Darwin
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
OO grandegrande …. O…. Opequeñopequeño … tu… tueligeseliges
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
““La paradojaLa paradojatecnológicatecnológica””
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
InnovarInnovar,, innovarinnovar eeinnovarinnovar
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
Radar II – Local representatives Int’l associationsAssociations > 1500 attendees
252
103
258
233
85
149
205
202
93
145
14199
85
106
59
236
206
219
37
-30
20
70
120
170
220
270Argentina
Austria
Belgium
China
Czech Republic
France
Germany
India
IrelandItalyJapan
Netherlands
Singapore
South Africa
Spain
Sweden
Switzerland
UAE
United Kingdom
Associations 500 - 1500 attendees
168
155
196
92
54
190160 239
101
118
246
247
123
118
169
14422796
10
-30
20
70
120
170
220
270Argentina
Austria
Belgium
China
Czech Rep
France
Germany
India
IrelandItalyJapan
Netherlands
Singapore
South Africa
Spain
Sweden
Switzerland
UAE
United Kingdom
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
““No pidas peras alNo pidas peras alolmoolmo””
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
En el futuro habrá dos
tipos de empresas :
Rápidas y Muertas
David ViceCEO Nortel
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
¡Gracias!
Click t
o buy NOW!
PDF-XChange
www.docu-track.com Clic
k to buy N
OW!PDF-XChange
www.docu-track.com
