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Page 1 © 2014 Marketo, Inc. #MKTGNATION14
Egencia’s Three Big Wins with Marketo
Jeff ShearerAcquisition Marketing Manager, Egencia
Page 2 © 2014 Marketo, Inc. #MKTGNATION14
Trusted Brands
31 Countries 33 Countries 62 Countries67 Countries
Page 3 © 2014 Marketo, Inc. #MKTGNATION14
2009 June 2010 September 2010 January 2011 June 2011 Today
Email monkeys living in batch and
blast world
Marketo is the solution
Excitement – everyone wants
Sales Insight
Teething phase – FUD
All pistons firing So much more to explore
Our Marketo Story
Page 9 © 2014 Marketo, Inc. #MKTGNATION14
Big campaigns in short order
Page 14 © 2014 Marketo, Inc. #MKTGNATION14
Recap
• Alignment: Sales & Marketing are now BFFs• Scale: We can build big campaigns in short
order• Insight: Deep insight into program influence
and lead lifecycle
Page 15 © 2014 Marketo, Inc. #MKTGNATION14
What’s next?
Data Enrichment
Vertical targeting
Personalization
Advanced nurturing
Page 16 © 2014 Marketo, Inc. #MKTGNATION14
Q&A
Jeff ShearerAcquisition Marketing Manager, [email protected]@TheJeffShearer