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2008 Economic Gardening Gathering in Steamboat: Rural Innovations Burt Chojnowski and Fairfield, IA
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Entrepreneur Rhymes
with Manure
National Economic Gardening GatheringSteamboat Springs, Colorado
June 13, 2008
Burt Chojnowski
Mark Shafer
© BrainBelt 2008
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EG 10.0 - Creating the Entrepreneurial Culture
• EG 1.0 - Local Living Economy
• EG 2.0 - Entrepreneurial Innovation Network
• EG 3.0 - Competitive and Market Intelligence
• EG 4.0 - Moving 2nd Stages Companies from “Good to Great”
• EG 5.0 - Creating a Stronger Entrepreneurial Ecosystem and Access to Financing
• EG 6.0 - Use of Technology ad Technology Transfer
• EG 7.0 - Improving Talent and Leadership Networks
• EG 8.0 - Establishing Your Community’s Brand
• EG 9.0 - Connecting Philanthropy and Entrepreneurship
• EG 10.0 - Creating the Entrepreneurial Culture
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Chicken Soup for the Small Town Soul
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EG 10.0
• Celebrate success
• Historic roots
• Attitudes and conversation about start-ups
• Community Self Esteem and Branding
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The Culture of Entrepreneurship
Attitudes about Risk-Taking
Attitudes about Failure
Attitudes about Success
Entrepreneur of the Hall of Fame
Compost and Innovation
Breed More Entrepreneurs
Fairfield First! AwardFairfield EntrepreneurHall of Fame
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Monorail
• Litter Carrier & Manure Spreader
• Single Track Pulley System
• Single-track Monorail
• Nearly every factory in the World Uses One
2003 Fairfield Entrepreneur Hall
of Fame Award
William Louden
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Legacy
• Introduced Technology to Agriculture
• Transition to Manufacturing
• Louden Machinery Works became the organic incubator for a new generation of Entrepreneurs in 1980-2008
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Best Thing Since Sliced Bread
• Bread Slicer invented by Otto Frederick Rohwedder
• In 1912, Rohwedder came up with the idea of a device that held the slices together with hat pins (not a success).
• In 1928, he designed a machine that sliced and wrapped the bread to prevent the sliced bread from going stale.
• Pre-sliced bread was popularized by Wonder Bread in 1930, helping to spread the toaster's popularity further.
Predated - Popup Toaster in 1925, Cellophane in U.S. in 1924
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Breadtopia.com
• Online community for bread bakers, recipes and equipment
• Home-made, no knead, unsliced bread
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Carnegie Library
• Prototype for community library built in 1892
• Replicated in 2600 locations around the World
• Now an economic gardening “hot spot”
Andrew Carnegie
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Innovations That Rocked the World
Fairfield, Iowa
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De-regulation of Global Telecom
• Almost all telecommunication companies outside of the U.S. were government-controlled monopolies
• Rates were arbitrarily set to maximize profitability
• Call-back and Voice-over-the Net introduced competition where none existed previously
CoolCall.com
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Chicken Soup for Fairfield’s Soul
• Marci Shimoff - Co-Authors Woman’s and Mother’s Soul with Jack Canfield and and Mark Victor Hansen
• Franchise Starts and approximately 13 of co-Authors live in Fairfield. 20% of Chicken Soup sales attributed to Fairfield-based authors
• Earl Kaplan and Books Are Fun Buy it by the Truckload and it goes to the Top of the Best Seller List
• Books Are Fun Grows to $400 million in Revenue and is Acquired by Readers Digest
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More Innovations
• Digital Photograpy
• e-Commerce
• Trusted Advisor Financial Services
• Direct Response Marketing
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Fairfield Entrepreneurs
• Walter Day -Twin Galaxies
• Geoff Boothby and Cullen Thomas -Wormtooth Nation
• Diana Makeig and Nancy Green - Pet Botanica
• Bill Witherspoon - The Sky Factory
• Ron Bovard - Bovard Studio
hawthorne
direct
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Innovations in Education• Parsons College in 1960’s
• Open Enrollment
• Tutoring for everyone
• Maharishi University of Management
• Distance Learning
• Consciousness-based Education
• 1st - Sustainable Living Program
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Future for Fairfield?
• Green Collar Jobs
• Digital Media
• Silicorn Valley Follywood
• Artisan Foods
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Entrepreneurial Innovation Centers
• Digital Media
• Artisan Food
• Clean Technologies
Capitalize on Brain-Belt - Web 3.0 Companies
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Successful Open-Source Entrepreneurial Development
San Diego - Connect - $550 million in 200 Companies
Fairfield, Iowa - $260 million in 60 Companies - 4,000 new jobs
What Did San Diego Have That Fairfield Didn’t Have?
• 138x Population
• Largest Concentration of R&D Spending in the World
• Access to Markets - Financial, Human Capital, Consumers, Businesses
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How Do Entrepreneurs Learn Their Craft?
On the Job Training
From Other Entrepreneurs
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Peer Support Learning Network
Entrepreneurs Association• Mentoring and Networking Programs• Workshops and Seminars
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Peer Support Learning Network
Entrepreneurs Association• Mentoring and Networking Programs• Workshops and Seminars
Resources for Cashing Out
Resources for Growing UP
Resources for Starting Up
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Types of Entrepreneurs• Small Businesses
• Micro-enterprises
• Sole Proprietors
• Home-Based Businesses
• Art-Preneurs
• Civic and Social Entrepreneurs
• Food-Preneurs
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Idea Bounce
• Idea Bounces are held 3-4 times per year
• Involves a Fast Pitch - 5-10 minutes
• Mentoring and Networking
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2008
BOOT CAMP
Artisan Food & Digital Media
Web 3.0
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Acce$$ to Capital
• $2 million Downtown Revitalization Fund
• Regional Micro-enterprise Loans
• Angel Investors Roundtable
• CDFI/CDVC
• Micro-enterprise Loans
• Training Funds and Tax Credits
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Fairfield has more restaurants than
San Francisco
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Named 1 of 12 Best PlacesYou’ve Never Heard Of
Mother Earth News 2006
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Fairfield Metrics
- Population: 9,400
- Moved from No. 50 Iowa County to No. 18�inper capita Income
- No. 1 County in Iowa in per capita Giving
- More Restaurants, per capita, than San Francisco
- Number of HQ Companies – 60
- 32.9% College Grads - Ranked No. 3 County in��Iowa
Suzan Bates Keesel
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Fairfield Metrics
• Retail Sales up 10% in 2006 vs. 2005
• Unemployment - 4.3%
• 2,000 Commuters to Fairfield
• 3x Per-Capita Giving of Other Counties
Suzan Bates Keesel
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Growth of Non-Profits
• 153 Non-Profits with $263 million in Assets
• 14 Foundations
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