Webinar - Blue - May 2010
Enter to win at
http://www.aweber.com/blog/summergames2012
Marketing Your Small Business With Webinars
August 15 at 7 p.m.
Getting Started With AWeber: Tools & Tips to Set Up Your
Account
August 4 from 10 a.m. to 12 a.m.
Efficient Marketing
The Tools You Need
and How to Use Them
Cocoa & Shea
The Context: Content Marketing
Companies that blog receive 55% more traffic than companies that
don't.
- Hubspot, June 2012
The Inefficient Approach
The Inefficient Approach
- Broken promises
- Fewer sales
- Out of sight, out of mind
The Efficient Approach
92% of brands that blog more than daily make sales from their
content
vs
43% of brands that blog less than monthly
- Hubspot, February 2012
3 Steps to Efficient Marketing
1. Planning your schedule
3 Steps to Efficient Marketing
1. Planning your schedule
2. Finding and creating content
3 Steps to Efficient Marketing
1. Planning your schedule
2. Finding and creating content
3. Streamlining your process
Planning
Your
Schedule
Carving Out Time
Editorial Calendar
An editorial calendar encourages blogging as a habit, wards off
writers block, and ensures that you never miss another
deadline.
Its a small, subtle thing, but youll be surprised at the difference
it makes in your mindset.
- Justin Evans & Zack Grossbart
Google Calendar
google.com/calendar
Google Docs Spreadsheet
docs.google.com/spreadsheet
Planning Your Schedule
- Google Calendar
- Google Docs Spreadsheet
Finding
and Creating
Content
Ready-to-Go Content
Guest authors
Round-up articles
- trade posts to reach each others' audiences
- repurposing your own content
Curated content
- researching and recommending
Curated Content:
an example
Finding Content To Share
RSS readers
Google Reader
Bloglines
Lazyfeed
reader.google.com
Tools to Collect & Curate Content
Pocket (Read It Later)
1.
2.
getpocket.com
Tools to Collect & Curate Content
Pinterest
(virtual, sharable bulletin boards)
1.
2.
pinterest.com
HootSuite
hootsuite.com
Your virtual social media consultant
http://crowdbooster.com/
CrowdBooster
CrowdBooster
Displays reminders
Rates posts
Recommends topics
Email Autoresponders
Autoresponders
an example
Blog Broadcasts
(RSS to email)
Blog Broadcasts
an example
Email Templates
Drag-and-Drop Editor
Finding & Creating Content
RSS Reader
Pocket
Pinterest
HooteSuite
CrowdBooster
Autoresponders
Blog Broadcasts
Email Templates
Drag-and-Drop Message Editor
Streamlining
Your
Process
Rescue Time
(reports on time spent)
rescuetime.com
Harvest
(time tracking & invoicing)
getharvest.com
Streamlining Your Process
- Rescue Time
- Harvest
I knew I could control one thing, and that is my time and my
hours and my effort and my efficiency.
- Ryan Seacrest
Marketing Your Small Business With Webinars
August 15 at 7 p.m.
Getting Started With AWeber: Tools & Tips to Set Up Your
Account
August 4 from 10 a.m. to 12 a.m.
