Thanks to Rhed Pixel for inviting me to present and for recording my presentation on video! Skip to the end of this SlideShare presentation to see the video. Presented by Mary Fletcher Jones of Fletcher Prince http://www.FletcherPrince.com
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1. No One (except me) CaresWhat You Had For Lunch Building Your
Brand with Effective Writing for Social Media Platforms
2. Going Off Topic: When is it Okay ToTalk About What You Had
For Lunch?
3. We like to hear and tell stories
4. We like to hear stories about ourselves and people we
know
5. Soul-Searching
6. Create a plan
7. What Platform is Right For Your Customers or
Supporters?
8. Work in email and direct mail
9. 80/20 Rule
10. A picture is worth a thousand words
11. Basic Rules of Communication Apply Why are you doing this?
What returns do you expect? What resources will you dedicate? Who
is your audience? What benefit are you offering? Why should they
care? What is the main idea? (stick to one) What do you want them
to do? (call to action) Is this the right time? Is this the right
medium?