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These slides were used in the webcast "Effective Social Media for Event Exhibitors." Led by Web 2.0 Expo Co-Chair and “The Twitter Book” co-author Sarah Milstein and Web 2.0 Expo Community Manager Kaitlin Pike, this webcast featured real-life success stories and practical tips for using services such as Twitter, Facebook, LinkedIn, and your own company blog for efficient marketing before, during, and after a show.
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Presented by Web 2.0 Expo staff:Sarah Milstein, GM & Co-Chair (@SarahM)Kaitlin Pike, Community Manager (@w2e)
Social Media for Event Exhibitors
Sarah
Sarah Kaitlin
Hashtag for today
#w2e
Agenda for today
Agenda for today
• What can social media do for you at events?
Agenda for today
• What can social media do for you at events?
• A compelling case study
Agenda for today
• What can social media do for you at events?
• A compelling case study
• Tips for success
Agenda for today
• What can social media do for you at events?
• A compelling case study
• Tips for success
• Q&A
Agenda for today
• What can social media do for you at events?
• A compelling case study
• Tips for success
• Q&A
Social media amplifies
Social media amplifies• Create coverage of the action at your booth
Social media amplifies• Create coverage of the action at your booth
• Drive traffic
Social media amplifies• Create coverage of the action at your booth
• Drive traffic
• Stand out
Social media amplifies• Create coverage of the action at your booth
• Drive traffic
• Generate buzz
• Stand out
Social media amplifies• Create coverage of the action at your booth
• Drive traffic
• Generate buzz
• Stand out
• Build relationships
Social media amplifies• Create coverage of the action at your booth
• Drive traffic
• Generate buzz
• Reach customers and coworkers who
aren’t onsite
• Stand out
• Build relationships
Agenda for today
• What can social media do for you at events?
• A compelling case study
• Tips for success
• Q&A
Case study: Everyone loves sweet tweets
IBM’s #SweetTweets Idea: The Thought Process
• We want to drive booth traffic
• We want to drive booth traffic• We want to use social media to do this
IBM’s #SweetTweets Idea: The Thought Process
• We want to drive booth traffic• We want to use social media to do this• This meeting is right before lunch…
IBM’s #SweetTweets Idea: The Thought Process
• We want to drive booth traffic• We want to use social media to do this• This meeting is right before lunch…• Chocolate sounds good right now
IBM’s #SweetTweets Idea: The Thought Process
IBM’s #SweetTweets Idea: The Thought Process
Candy…
IBM’s #SweetTweets Idea: The Thought Process
Candy… and Twitter?
IBM’s #SweetTweets Idea: An A-to-Z Solution
IBM’s #SweetTweets Idea: An A-to-Z Solution
IBM’s #SweetTweets Idea: An A-to-Z Solution
IBM’s #SweetTweets Idea: Creating Buzz
• Tweeted before the Expo opened
IBM’s #SweetTweets Idea: Creating Buzz
• Tweeted before the Expo opened
• Set up TweetDeck in booth
• Tweeted before the Expo opened• Set up TweetDeck in booth• Visitors spread the love
IBM’s #SweetTweets Idea: Creating Buzz
IBM’s #SweetTweets Idea: What’d we learn?
Expectation: 200 leads
Result: 1,500 leads
IBM’s #SweetTweets Idea: Takeaway Tips
• Start before the event occurs
IBM’s #SweetTweets Idea: Takeaway Tips
• Start before the event occurs• Multiple people tweeting for you
IBM’s #SweetTweets Idea: Takeaway Tips
• Start before the event occurs• Multiple people tweeting for you• Contests and swag
IBM’s #SweetTweets Idea: Takeaway Tips
• Start before the event occurs• Multiple people tweeting for you• Contests and swag• Follow up
IBM’s #SweetTweets Idea: McDonough’s Advice
Agenda for today
• What can social media do for you at events?
• A compelling case study
• Tips for success
• Q&A
Define your goals
Define your goals
Define your goals
Pick services to meet your goals
Pick services to meet your goals
Pick services to meet your goals
Pick services to meet your goals
Pick services to meet your goals
Pick services to meet your goals
Pick services to meet your goals
Create a hub
Create a hub
Create a hub
Create a hub
Create a hub
Create a hub
Help people find you
Help people find you
Help people find you
Help people find you
Help people find you
Help people find you
Start early
Start early
Start early
Start early
Be chatty
Be chatty
Be chatty
Be chatty
Be chatty
Be chatty
Be chatty
Be chatty
Use hashtags
Use hashtags
Use hashtags
Offer valuable stuff
Offer valuable stuff
Offer valuable stuff
Offer valuable stuff
Hold contests
Hold contests
Hold contests
Hold contests
Hold contests
Hold contests
Follow up
Follow up
Follow up
Follow up
Use your booth
Use your booth
Use your booth
Host a tweetup
Host a tweetup
Host a tweetup
Share tips
Share tips
Listen up
Search Twitter
CrowdVine
Track your success
Track your success
Track your success
Track your success
• Take pictures and video
Track your success
• Take pictures and video
• Grab screenshots
Track your success
• Take pictures and video
• Grab screenshots
• Favorite tweets
Now’s the time
40 percent of exhibitors use online social media to promote their exhibits.
Source: “Exhibitors Use Social Media to Promote Booths,” Sep 29, 2009. http://meetingsnet.com/associationmeetings/news/0929-exhibitors-use-social-media/
Agenda for today
• What can social media do for you at events?
• A compelling case study
• Tips for success
• Q&A
Thanks
• Jennifer Cisney, Kodak• Karen Hartline, Porter Novelli• Jennifer McDonough, IBM• Jaymie Scotto Cutaia and Ilissa Miller,
Jaymie Scotto & Associates
• All Web 2.0 Expo photos by James Duncan Davidson
Sarah Milstein
http://twitter.com/SarahM
Kaitlin Pike
http://twitter.com/w2e
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