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1.1. Where R U in SM?Where R U in SM?2.2. Part of a marketing/communication planPart of a marketing/communication plang pg p3.3. Message focusMessage focus4.4. All about relationshipsAll about relationships5.5. Give and takeGive and take6.6. CoordinationCoordination7.7. PeoplePeople

MM8.8. MoneyMoney

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Did You Know?TakeNoGlory

Did You Know Best Of Shift Happens Video Dec 2009 Using four recent sources from YouTube. Did You Know 4.0

http://www.youtube.com/watch?v=hyZRS0BnpAI

Social Network OpportunitiesSocial Network Opportunities

Facebook Facebook -- 3 x/day3 x/dayyy

Twitter Twitter –– 6 x/day6 x/day

YouTube 3 x/weekYouTube 3 x/week

Blog Blog –– 22--3 x/week3 x/week

LinkedIn LinkedIn –– update/respondupdate/respond

MySpaceMySpace

FlickrFlickr

NingNing or House Accountor House Account

PlaxoPlaxo

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Social Networks & Social Networks & Prospect ResearchProspect Research

F b k F b k Facebook Facebook

LinkedInLinkedIn

YouTubeYouTube

BlBlBlogBlog

LinkedInLinkedIn

Traditional MediaTraditional MediaEmail signaturesEmail signatures

New MediaNew MediaSocial media policySocial media policygg

EE--News with SM linksNews with SM linksWebsite updatesWebsite updatesCollateral materialsCollateral materialsAnnual reportAnnual reportPress releasesPress releasesC l d f C l d f

p yp yTwitter Twitter –– TweetersTweetersBlog Blog -- BloggersBloggersFacebook Fan PageFacebook Fan PageCauses PageCauses PageYouTubeYouTubePhPhCalendar of eventsCalendar of events PhotosPhotos

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Marketing/Communication PlanMarketing/Communication Plan

Messages Messages

Master calendarMaster calendar

Calls to action (CTA)Calls to action (CTA)

Click Thru Rates (CTR)Click Thru Rates (CTR)

MaintainMaintain

Exit strategyExit strategy

Coordinate calendarsCoordinate calendars

Message of the Message of the week/monthweek/month

Who’s Who’s pushing/responding?pushing/responding?pushing/responding?pushing/responding?

Variations on a themeVariations on a theme

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Selling to LeadershipSelling to Leadership

Risk of IgnoringRisk of Ignoring

PlanPlan

Crisis Management Crisis Management PlanPlan

Measure/EvaluateMeasure/Evaluate

PeoplePeople

September September News/annual reportNews/annual report

November 1November 1stst

Mail appealMail appealews/a ua epo tews/a ua epo tBlog to Fan pageBlog to Fan pageVideo to Fan pageVideo to Fan page

October October EmailEmailBlog to Fan pageBlog to Fan page

Email appealEmail appealFan page/Causes updateFan page/Causes updateBlog to Fan pageBlog to Fan pageVideo to Fan pageVideo to Fan page

December December NewsNewsBlog to Fan pageBlog to Fan pageVideo to Fan pageVideo to Fan page Blog to Fan pageBlog to Fan pageVideo to Fan pageVideo to Fan pageFan pageFan pageThank you lettersThank you lettersHoliday cardsHoliday cards

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1 way v 2 way1 way v 2 way

Relationships Relationships --Then and NowThen and Now

1 way v. 2 way1 way v. 2 way

SpeedSpeed

ExpectationsExpectations

Formal v. InformalFormal v. Informal

StyleStyle

Based on Donor InterestsBased on Donor Interests

ListeningListening

Google alertsGoogle alerts

MonitorMonitor

Di lDi lDialogueDialogue

AuthenticityAuthenticity

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EmailForward 2 Friend

Communication from you

Your Peeps

News/Enews

Phone

Status Updates

Forward 2 Friend

Blog

p

Add This Widget

Retweets

Forward 2 Friend

Facebook

Your Website &

Email

Add This Widget

MySpace

Blog LinkedIn

Twitter

Blog

Blog

Flickr

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People and $ PowerPeople and $ Power

ConsistencyConsistency

Response timeResponse time

Work the planWork the plan

RRReportReport

Measure everythingMeasure everything

Social Media Tech @ Lunch!Social Media Tech @ Lunch!

AppsApps

Blog sitesBlog sites

VideoVideo

AddThisAddThis

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Social Media TechSocial Media Tech

Ping.fmPing.fm

HootsuiteHootsuite

ThwirlThwirl

T ibT ibTwibesTwibes

TweetDeckTweetDeck

Tweet You Later! Tweet You Later!

Keep upKeep up

Hire youngHire young

Make a planMake a plan

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Thank You!Thank You!

B b @3 lB b @3 lBarbara@3talisman.comBarbara@3talisman.com

www.3talisman.comwww.3talisman.com

www.talismantol.wordpress.comwww.talismantol.wordpress.com

Facebook.com/Facebook.com/talismanassociatestalismanassociates

@BT li@BT li@BTalisman@BTalisman

www.blogtalkradio.com/makingwww.blogtalkradio.com/making--aa--

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