Social Innovators

EdgeRyders - Planning the Youth Transition HandbookMarch 15th and 16th 2012

Strasbourg Tiago Dias Miranda

Double Diamond Diagram

Understanding Observation Synthesis Ideation Prototyping Testing

Double Diamond Diagram

Understanding Observation Synthesis Ideation Prototyping Testing

Personasare archetypes built after a preceding exhaustive observation of the potential users.

Profilesocial needsdesireshabitscultural backgroundsdemographic characteristics

Meet theEdgeryderInnovator

31 years oldVerona, ItalyBerlin, GermanyIt’s complicatedBA in Business Administration and ManagementCo-Founder of Urban Games Controprogetto, Janis Joplin, RadioheadTropic of Capricorn, The Mesh: Sharing EconomyAn Inconvenient TruthTravelling, Cultural Identities, Violin Help others by matching meaning and purposeCollects postcards

Martina Cerruti

AgeFromLives inRelationshipStudiesWork

MusicBooksMoviesInterestsLife GoalCuriosity

“The ideal place for me is the one in which it is most natural to live as a foreigner.”

Favorite Quotation

- Italo Calvino

In Stockholm she lived in community within an

Icebreaker

“We can do many more things than we generally think”

Moderately successful musician when younger

Follows and shares thoughts and feelings with people who have

the same world view“Working for myself is just more

emotionally and socially rewarding”

Achievement& Recognition

Pursuitof passion

Like-mindedCommunity

Self-Efficacy

Power gamesHierachiesActing

“For some years I worked at international firms. I found myself too limited inside these environments. No space to express myself, too many boundaries towards possible ideas”

“The deeper I descended into the employment world and the NGO sector, the more I became disenchanted and sceptical”

Non-Profit Sect

Atypical profiles“Going through formalized recruitment processes sometimes blocks out promising candidates because they focus on formal requirements (e.g. a degree)”

- I am sorry, you are too ahead of your time!Employer’s answer:

Time management& financial security

“Working as a waitress helped me to pay my rent and gave me the possibility to invest the rest of the time on something that I thought it was the right path for me”

Urban Games(a game of urban transformation that uses a web platform and asks its players to perform creative missions)

1 The player picks the mission and shuts down the computer

5 publishes the mission attaching photos and videos

2 gets out on the street

4 after returning home

plays the mission, collects the necessary proof of his experience

3

Emotional Support

Mentor

Friends

Family

Network

“We need to take initiative in providing a specific type of social environment to encourage resort to a more empowered and fruitful mode of social interaction”

FundingSupportNo FoundationNo corporate sponsorsNo public sectorNo investors and No social venture capitalist

= No risk

- I am sorry, this project is too innovative!Businesses and Government’s answer:

so...

Friends Family Fools

“I am still dependent on family venture for seed money”

No More Help!“Today’s context makes it harder for me to ask money to my parents and at the same time there aren’t any

opportunities for an on and off jobs!”

FinancialSurvival

“Fuzzy Terminology: weakens our position if we lack the words to clearly state what we do, and how we do it and what it costs then we can’t expect others to support us”

“It is difficult to find enlightened clients, specially in a crisis moment, when the average answers are "this is not the right moment to invest on that" or "we don't have money"

“We still know very little about the price and value of creative work”

utside my network

Peer-to-PeerSupport

MONEY = TIME + SKILLS + EQUIPMENT

“The bigger your network, the more generous you are with your own time and skills and equipment to help out others, the more generous others are towards you”

SustainabilityEnterpriseLong-termIntigrityCommunityCommitmentCultureMarketValueOrganizationalSocial

• Social innovators are going to the field trying to find innovative answers to these concepts by contributing for social welfare. • Market and policies are acting as barriers.• Converting social value to market value.• From collaborative to sustainable enterprise.• Community and business integrity: “shared value”

Zooming out

In the long run, organizational culture is a variable. The interesting question is what drives that variable.

I have no security at all but sharing has become the base of my life and everyday I learn infinite things.

Work aligned with passion, principles and experience – breeds commitment to excellence

Final thoughts

Projects that improve our society and world should have a tax-reduction