1. The future of advertising The journey of a media company
Marc Stubb CCO Sanoma
2. From Space to Solutions
3. Publishing in the 21st century is creating relevant
infrastructure for existingneeds
4. Space toSolutions Why?
5. marketing budget is limited and sales budget is
unlimited
6. The last cookie counts!
7. Inspire Involve Interact
8. Paid Owned Earned More BudgetLess budget
9. Get out of the middle Added value Commoditization Sell views
Automation Enrich reach
10. Solutions: 4 categories
11. Categories of Solutions Improved advertising (tools, ROI)
Content marketing Partnerships AIDA Domain solutions Effectiveness
and efficiency Owned and earned media services Direct Stakeholder
in (sales) results advertiser Build infrastructure for demand and
supply 1 2 3 4
12. Content Data Insights Infrastructure Platforms
Solutions
28. 11October 2013 Presentationname31 AIDA Partnerships: Het
testpanel.nl Consumers: Free testing Samples New products Discount
vouchers Reviews Advertisers: Insight& feedback SEO results
Reliable source Lead generation Trial, dialog, WOM
29. ailingOproep site Terugkoppeling AIDA Partnerships: Het
testpanel.nl
30. AIDA Partnerships: Performance Partnerships
31. AIDA Partnerships: Performance Partnerships
32. AIDA Partnerships: Performance Partnerships Cross Media
High Qualitynetwork Tech & Tools Campaign management
33. MOBILE PRINT ONLINE VIDEO TV RADIO DM EVENTS MARKETING
PARTNERSHIPS Marketing Partnerships ontwikkelt titel- en
middelenvrije creatieve maatoplossingen voor marketing
communicatievragen van adverteerders die ook de doelstellingen van
de merken van Sanoma Media ondersteunen. AIDA Partnerships:
Marketing Partnerships
34. Project Management Single point of contact Evaluation AIDA
Partnerships: Marketing Partnerships Strategie & Concept
Project Management Supervising (branded content) pitches
Inspiration (branded content) Commercile Redactie Strategy&
Concept Development Creative customizedsolutions Crossing titels
and media Inspiration Insights
35. 4. Domain solutions
36. Business Partnerships
37. Inspire Inform Order Consumer offering Mosadex
Distribution-products Platform Leef.nl Sanoma Marketing, Media
consumer insights Domain solutions: Health Care