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The lean approach

ECRDA: Loan officer training - Session 2

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The lean approach

How we used to launch startups

Business Plan LaunchProduct

Development

Learn if idea will work!Months / Years

Steve Blank Eric Ries

Training Trends – The Lean Start-up

Customer Development + Business Model + Agile

Training Trends – The Death of the Business Plan

Business Model Tools + Validation Boards

“new ventures launched with formal written business plans do not

outperform ones launched without them.”Source: Lange, Mollov, Pearlmutter, Singh and Bygrave (2007)

A lean startup

Run Experiments

LaunchProduct

Development

Learn if idea will work!Months / Years

Quickly learn if a business idea will work!

Move from Plan A to a plan that works!

The story of anyperk: 3 months

1 Dating site Mieple (Through friends)

2 Introductions to investors (Through friends)

3 Introductions to jobs (Through friends)

4 A translation company

5 Movie advice company

6 Teaching through Skype

7 AnyPerk (Offer discounts and perks to employees)

Lean Startup: Blue River

Marc Andressen: Assumptions and risks

Alex osterwalder

Customer segments

Value proposition

Distribution channels

Marketing, sales and service

Revenue streams

Key resources

Key activities

Key partners

Cost structure

How much did the price of coffee consumption

change in Swiss households over the last

couple of years?

800%

What was Nesspro’s business model?

Households(espresso fans)

Households(espresso fans)

Households(espresso fans)

Households(espresso fans)

Households(espresso fans)

Households(espresso fans)

Households(espresso fans)

Households(espresso fans)

Households(espresso fans)

Nespresso.com

Households(espresso fans)

Nespresso.com

Households(espresso fans)

Nespresso.com

Households(espresso fans)

Nespresso.com

Households(espresso fans)

Nespresso.com

Households(espresso fans)

Nespresso.com

Households(espresso fans)

Nespresso.com

Households(espresso fans)

Nespresso.com

Households(espresso fans)

Nespresso.com

Households(espresso fans)

Nespresso.com

Households(espresso fans)

Nespresso.com

Households(espresso fans)

Nespresso.com

Households(espresso fans)

B2cdistribution

Nespresso.com

Households(espresso fans)

B2cdistribution

Nespresso.com

0

10

20

30

40

50

60

70

Before After

16%

Business raising funding

65%

Key assumptions and risks

List the key assumptions and risks (15 mins)

List the key assumptions and risks (15 mins)

List the key assumptions and risks (15 mins)

Lunch