How we used to launch startups
Business Plan LaunchProduct
Development
Learn if idea will work!Months / Years
Steve Blank Eric Ries
Training Trends – The Lean Start-up
Customer Development + Business Model + Agile
Training Trends – The Death of the Business Plan
Business Model Tools + Validation Boards
“new ventures launched with formal written business plans do not
outperform ones launched without them.”Source: Lange, Mollov, Pearlmutter, Singh and Bygrave (2007)
A lean startup
Run Experiments
LaunchProduct
Development
Learn if idea will work!Months / Years
Quickly learn if a business idea will work!
Move from Plan A to a plan that works!
The story of anyperk: 3 months
1 Dating site Mieple (Through friends)
2 Introductions to investors (Through friends)
3 Introductions to jobs (Through friends)
4 A translation company
5 Movie advice company
6 Teaching through Skype
7 AnyPerk (Offer discounts and perks to employees)
Lean Startup: Blue River
Marc Andressen: Assumptions and risks
Customer segments
Value proposition
Distribution channels
Marketing, sales and service
How much did the price of coffee consumption
change in Swiss households over the last
couple of years?
What was Nesspro’s business model?
Households(espresso fans)
Households(espresso fans)
Households(espresso fans)
Households(espresso fans)
Households(espresso fans)
Households(espresso fans)
Households(espresso fans)
Households(espresso fans)
Households(espresso fans)
Nespresso.com
Households(espresso fans)
Nespresso.com
Households(espresso fans)
Nespresso.com
Households(espresso fans)
Nespresso.com
Households(espresso fans)
Nespresso.com
Households(espresso fans)
Nespresso.com
Households(espresso fans)
Nespresso.com
Households(espresso fans)
Nespresso.com
Households(espresso fans)
Nespresso.com
Households(espresso fans)
Nespresso.com
Households(espresso fans)
Nespresso.com
Households(espresso fans)
Nespresso.com
Households(espresso fans)
B2cdistribution
Nespresso.com
Households(espresso fans)
B2cdistribution
Nespresso.com
0
10
20
30
40
50
60
70
Before After
16%
Business raising funding
65%
Key assumptions and risks
List the key assumptions and risks (15 mins)
List the key assumptions and risks (15 mins)
List the key assumptions and risks (15 mins)