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Hi!
• Co-founder, – BizDev– Publisher Relations– Investor Relations– Data Analytics
• Background: Data Integration and Management, Product Strategy and Innovation
• Ph.D. in Computer Science on Data Integration and Web Automation
• @justohidalgo
Subscription services
Hybrid curation
Reader involvement
Engagement Hub
@justohidalgo
Books on the cloud
Subscription services
Hybrid curation
Reader involvement
Engagement Hub
@justohidalgo
Books on the cloud
24symbols
A service to read and discover digital books that works on any device
reading discovery any device mobile
@justohidalgo
Pay as you go Credit-based Membership
Library Model All-You-Can-Read
Examples of Available Services
Valobox, TotalBoox 24symbols, Audible 24symbols, Amazon KOLL, Safari
24symbols, BookBoon, KU, Scribd, Skoobe
Business Model
Pay per page/section/chapter
User subscribes, gets credits and redeems
N books per month Unlimited books per month
Settlement Model
Per page/chapter/book
Pay per book read Pay per book read / Pay per page read
Pay per book read / Pay per page read / Ads
Segment focus Textbooks, technical books, business
Trade fiction, business
Trade fiction, business, technical
Trade fiction, business
Based on my own article for the UK Society of Authors, July 2014. Not meant to be a complete listing
Options
Content is king!
Access to customersBrandBilling
TechnologyReader engagementOnline/mobile marketing
Business Model · Unparalleled Partnership
25+Projects
Ongoing
Russia
US (carrier)
Brazil
LATAM (others)
internet.org (40-50 countries)
Deployed (25+)
Spain (2011)
Mexico (2013)
Russia (2014, Beeline)
Guatemala (2014, Tigo)
Colombia (2014, Tigo)
Argentina (2014, Personal)
Internet.org (2015, severalcountries)
Germany (2015, Mobilcom Debitel)
Spain (2015, Orange)
Growth · International Pipeline
Subscription services
Hybrid curation
Reader involvement
Engagement Hub
@justohidalgo
Books on the cloud
Source: http://www.magellanmediapartners.com/publishing-innovation/can-subscription-models-grow-market-size-the-debate-is-on/
Subscription services
Hybrid curation
Reader involvement
Engagement Hub
@justohidalgo
Books on the cloud
Subscription services
Hybrid curation
Reader involvement
Engagement Hub
@justohidalgo
Books on the cloud
Subscription services
Hybrid curation
Reader involvement
Engagement Hub
@justohidalgo
Books on the cloud
- Dashboard and Analytics for Publishers
- Sales analysis and forecasts
- Product experience
- Reader behavior
- Marketing (infographics)
Strategy · Market size · Book publishing is a big business
Source: Global eBook - A Report on market trends and development, April 2015
Justo HidalgoCo-founder, Business Development
[email protected]@justohidalgo
www.24symbols.com
Thank you