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Social Media Practitioners SurveyEarly Results: 20 July 2011
www.smchawaii.org
The Early Snapshot
• 78 Responses
• 40 from Hawaii-based practitioners
• Not all questions were answered
• Full results will be posted at smchawaii.org in August after the close of the survey.
www.smchawaii.org
About the Respondents
0 10 20 30 40
12
39
15
9
< 1 yr
1 -3 yrs
3-4 yrs
5+ yrs
Years in the Profession
Total Responses: 75
www.smchawaii.org
About the Respondents
0 13 25 38 50
14
49
11
HS Diploma
College Degree
Post Grad Degree
Highest Level of Education
Total Responses: 74
www.smchawaii.org
About the Job
0 15 30 45 60
51
24
Self-Employed
Employee
Self-Employed or Employee?
Total Responses: 75
www.smchawaii.org
About the Activity
0 3 5 8 10
10
5
9
25% or less
About 50%
Full Time
Employee: % Time on Social Media
Total Responses: 24
www.smchawaii.org
About the Activity
0 25 50 75 10074
99
85
80
76
53
YouTube
Blog
Flickr
Top 6 Platforms Used for Clients/Employer
% of respondents using each platform
www.smchawaii.org
About the Money
0 2 5 7 92
6
9
2
5
Less than $25K
$25K - 49K
$50K - $74K
$75K - $99K
More than $100K
Employee: Average Annual Salary
Total Responses: 24
www.smchawaii.org
About the Money
0 5 10 15 203
10
6
12
16
2
Less than $25/hr$25K - $49/hr$50K - $74/hr$75K - $99/hr
$100 - $149/hr$150/hr or more
Self-Employed: Average Hourly Rates
Total Responses: 49
www.smchawaii.org
About the Activity
0 8 15 23 30
9
20
10
26
Hourly
By the Project
Retainer
All of the Above
Self-Employed: How do you charge?
Total Responses: 65
www.smchawaii.org
About the Money
0 10 20 30 40
39
34
Underpaid
Fairly Paid
Overpaid
How well are you paid?
Total Responses: 73
www.smchawaii.org
About the Activity
0 13 25 38 50
31
42
2
Barely gets it
Mostly gets it
Really gets it!
Do clients/employers get it? (Social Media)
www.smchawaii.org
Thanks for getting it!
Photo Credit: Thank You, by RobeRt Vega on Flickrhttp://www.flickr.com/photos/yugen/2472365952/
