ROHAN ANTONY

E-tail

E-tailing or E commerce can be described as

transactions that are conducted over an electronic network,

where the buyer and merchant not at the same physical

location.

E tailing may be B2B, B2C, B2G

Retail

Retail means sale of goods and services from individuals

or businesses to the end users.

Some examplesMajor E tailers

Amazon

E bay

Jabong

Snapdeal

Flipkart

Major Retailers

•Wal Mart

•Mc Donald’s

•Barnes & Noble

•Harris Teeter

supermkts

•Kroger

•Safeway

Advantages of E tail Convenience

Online stores are usually available 24 hours a day, and many consumers have Internet access both at work and at home. Other establishments such as internet cafes and schools provide access as well.

Information & Reviews

Online stores must describe products for sale with text, photos, and multimedia files. Some stores even allow customers to comment or rate their items.

There are also dedicated review sites that host user reviews for different products.

Price & Selection

One advantage of shopping online is being able to

quickly seek out deals for items or services with many

different vendors (though some local search engines

do exist to help consumers locate products for sale in

nearby stores).

Disadvantages of E tail Fraud & Security concerns

Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud on the part of the merchant than in a physical store. Merchants also risk fraudulent purchases using stolen credit cards or fraudulent repudiation of the online purchase.

Hands on inspection

Typically, only simple pictures and or descriptions of the item are all a customer can rely on when shopping on online stores. If the customer does not have prior exposure to the item's handling qualities, they will not have a full understanding of the item they are buying.

Customer service & Warranty

Sometimes product bought through online may lack

proper customer service

Taxes & Shipping Charges

Depending up on where you live you have to pay sales tax and shipping charges for delivery of item may vary.

Time constraints

Items which are needed immediately cannot be purchased through online.

Differences between E tail &

Retail

• Presentation

In retailing merchants display their products to

attract customers. Customers can use all their

senses to enhance their selection area

In e tailing customers can only see the product

• Size

Constructing an retail store large enough to hold

everything can be a major cost.

There is no much cost for building an e tail store

Adaptation to changes

Changes and modifications to an online store can be made

any time. This means E tail stores can react faster to

changing market conditions

Retail stores operate on longer time frames. Changing

them can be a major effort, so alterations are typically

made every five to ten year

Convenience

Security

Price

Product testing

Time period for delivery

Impact of E tail on Retail In developed economies, started to face stagnating retail

sales

Retailers forced more to invest in order to develop new

channels to compete with online entrants

Due to high fixed costs and increased capital expenditure,

profit margin of the retailers reduced

Some Statistics

ConclusionFrom all these graphs we came to understand that future of commerce lies with the internet and other electronic means. So it would be tough competition for retailers. The only way of retailers is to enhance their level activities up to the satisfaction of their customers.