E-Commerce Start-Up

4 Building Blocks For building e-Commerce Start-up Strategy

Market Analysis Basic Flow Chart

BE

NC

HM

AR

K A

NA

LY

SIS

AN

D

MO

NIT

OR

ING

Market Planning Analysis Building Blocks

Market Planning Analysis Typical Mistakes

No Cart Abandonment Analysis

Bad User Experience

Slow Performance

Slow Site search

Inability to make changes quickly

Poor SEO

Bad E-Commerce Pages integration with the overall site

No Phone Number

Bad Resource Planning

Market Planning Analysis Draft

Plan

Project Sub-Project Description Period 1 Period 2 Period 3 Period 4

Planning Strategy Scope

Assessing Internal Factors

1.1 SWOT Phase 1: Internal Factors

Phase 2: External Factors

Phase 3: Core Competencies

1.2 Goals

Definition

Phase 1: Identification of

basic objectives &

Opportunities

Phase 2: Stepping Stones and

Media Brief

1.3 Technical

Stage

Phase 1: Tech Brief

Phase 2: Identification of the

Best Techn solution

Phase 2: Design & Implement

Technical solution

1.4 Design Stage Phase 1: Design Brief

Phase2: Implementation of

an harmonised site

Phase 3: Intergation Tech

1.6 Testing Stage Phase 1: Cart Test

Phase 2: User Experience

Test Phase 3: Creation of

Analytics Custom Reports

1.7 MKT Stage Phase1: SEO Optimization

Phase 2: Google Product

Chart

Phase 3: eMailing,

Newsletters

Phase 4: Social Networking

site strategy

1.9 Launch

2.0 Test &

Monitoring

2.1 Case Studies

Release MKT Team E-Comm Team Tech Team DesignTeam Analytics Client

Depends on Phase 1 - 1.2

Depends on Phase 2 - 1.2

E-Com Str

Te

Te

Te

Te

Technical Infrastructure Basic Flow Chart

Technical Infrastructure

E-Commerce Apps

Business ISPs

E-Commerce Shared

Web Host

E-Commerce Dedicated

Web Host

Technical Infrastructure Basic Flow Chart

• -- GB web space

•Choice of Windows or Linux (no extra cost).

•uk domain

•Easy website and eShop builder

•Advertising vouchers

•Advanced search engine tools

• Load balanced web servers – improved reliability and speed

•Online file manager

• FTP accounts

•Blogging

•Graphical Web Stats - advanced visitor statistics

•Advanced Password protected website areas

• SSL secure web space

•Unlimited sub-domains

Web hosting features

•Microsoft Exchange email

•Microsoft Outlook/Eudora

•Anti-virus/Spam mailboxes

• Standard mailboxes

•Professional webmail

•Email forwarders and auto responders

•Direct Push mobile access for Exchange mailboxes

•1 Good Mobile Messaging activation for Exchange mailboxes

Professional email features

•2 MS SQL database(Windows)

•10 MySQL databases included(Linux)

•ASP.NET 3.5, PHP and ASP scripting(Windows)

•PHP, Perl CGI and Python scripting(Linux)

• SSH access(Linux)

•Custom error pages

•PHPMyAdmin

•Bandwidth monitoring and raw log files

Advanced web hosting features

Technical Infrastructure Must Have

Categories list

Products list

Customer

Account & Help Basket

Wishing List

Technical Infrastructure Must Have

Content Infrastructure Must Have Services (in House)

MARKETING TOOLS Must Have

SEO Optimization for

Monitoring Tools Must Have

Q & A ?