Online Marketing Strategy for E-Commerce WebsiteThis is what I have experienced

Step OneFocus and Invest in UI and UXFocus on Page loading time and

server responding timeIf you have done with above two

tasks now just focus on SEO of your E-Commerce Website

Focus on On-Page optimization first. After completing the On-Page optimization you can go with Off-Page optimization

Step TwoYou can add as many SKUs as you

want but every product page must have product specification, some feedbacks (Dummy feedback will work until your website generate genuine feedback)

Create Social channels and use them to interact with your customers. (As the twitter is being used as direct medium to contact companies for customers)

Step ThreeInvest in paid marketing channels.

Go with Google Adwords.Target user generated search

query and create search campaignNow it’s time to take a really hard

decision. It’s time to spend some money for branding.. Invest in display campaigns. It will not give you direct proposition of your investment.

Analyze the Market For Next StepYou would have invest a lot on Online

Marketing Channels, Social Media, SEO, SEM etc

Invest so efficiently that you could start getting direct traffic. If your direct traffic share is not increasing significantly that means you have to think of investing on Electronic Media.

Check last 4-5 months’ direct traffic share to take decision.

Step FourInvest on PR. Go with Print Media

and Electronic MediaFocus on Electronic media first

then print media.Please don’t make excuse of the

price of Electronic media. Mass target is not at all possible without it.

Creatives matter. Good creatives means quick market acquisition.

What WorksEmotions always work and

creativity wins.Never compromise with any of

them otherwise your marketing campaign will die along with your invested hard money.

Thank You

Author: Nitin BatraTwitter: Nitin BatraFacabook: Nitin BatraCall:+91-96432-33440Email:nitin.ni@gmail.com