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E-commerce exports. Tracking online trade across the world’s biggest digital economies.

E-commerce exports - tracking online trade across the world's biggest digital economies

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Page 1: E-commerce exports - tracking online trade across the world's biggest digital economies

E-commerce exports.Tracking online trade across the world’s biggest digital economies.

Page 2: E-commerce exports - tracking online trade across the world's biggest digital economies

The UK is the world’s leading exporter of online goods with a trade surplus of over

Nearest challengers USA and Germany

follow with

£700M £109M

USA

£21M

GErMANy

Page 3: E-commerce exports - tracking online trade across the world's biggest digital economies

International surplus trade: 2013

Trade surplus Trade deficit

UK USA GErMANy NOrDICS NETHErLANDS FrANCE

Nearest challengers US and Germany follow the UK with £109m and £21m trade surpluses respectively.

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

£718M

£21M£30M £232M £573M

£109M

Page 4: E-commerce exports - tracking online trade across the world's biggest digital economies

International trade flow.Online goods.

Page 5: E-commerce exports - tracking online trade across the world's biggest digital economies

Trade flow of online goods from the UK.

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

USA

£712M

FrANCE

£435M

GErMANy

£163M

NOrDICS

£121M

NETHErLANDS

£60M

Page 6: E-commerce exports - tracking online trade across the world's biggest digital economies

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

Trade flow of online goods from the USA.

UK

£573M

FrANCE

£121M

GErMANy

£217M

NOrDICS

£97M

NETHErLANDS

£42M

Page 7: E-commerce exports - tracking online trade across the world's biggest digital economies

Trade flow of online goods from Germany.

FrANCE

£350M

NOrDICS

£78M

NETHErLANDS

£145M

USA

£54M

UK

£36M

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

Page 8: E-commerce exports - tracking online trade across the world's biggest digital economies

Trade flow of online goods from Nordic countries.

GErMANy

£121M

USA

£42M

NETHErLANDS

£48M

UK

£42M

FrANCE

£30M

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

Page 9: E-commerce exports - tracking online trade across the world's biggest digital economies

GErMANy

£24M

USA

£18M

FrANCE

£24M

UK

£12M

NOrDICS

£6M

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

Trade flow of online goods from the Netherlands.

Page 10: E-commerce exports - tracking online trade across the world's biggest digital economies

UK

£151M

USA

£48M

GErMANy

£127M

NOrDICS

£36M

NETHErLANDS

£18M

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

Trade flow of online goods from France.

Page 11: E-commerce exports - tracking online trade across the world's biggest digital economies

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

UK USA GErMANy NOrDICS NETHErLANDS FrANCE

UK

USA

GErMANy

NOrDICS

NETHErLANDS

FrANCE

£712M £163M £121M £60M £435M

£573M £217M £97M £42M £121M

£350M£145M£78M£54M£36M

£42M

£12M

£42M £121M £48M £30M

£18M £24M £6M £24M

£151M £48M £127M £36M £18M

International trade flow: online goods.

Page 12: E-commerce exports - tracking online trade across the world's biggest digital economies

Steps for retailers to successfully internationalise.

Page 13: E-commerce exports - tracking online trade across the world's biggest digital economies

PrIOrITISE markets and identify easy

wins

ESTAbLISH the last mile

solution

INVEST in key markets

rEINVENT your supply

chain

CONSIDEr testing with

marketplaces

INVEST in a scalable

solution

LOCALISE where it

matters to clients

DEVELOP a global view of customers

PrEPArE LAUNCH GrOw LEAD

n Determine the right multichannel approach for youn Develop and invest in a clear strategy to build awareness and drive trafficn Develop price strategy to profitably serve international marketsn Organise to deliver your ambition

Page 14: E-commerce exports - tracking online trade across the world's biggest digital economies

bankofscotland.co.uk/gameplan

Seize the global opportunity.Find more insight to get you inspired, informed and involved at Gameplan.

http://bankofscotland.co.uk/gameplan
Page 15: E-commerce exports - tracking online trade across the world's biggest digital economies

Bank of Scotland plc Registered Office: The Mound, Edinburgh EH1 1YZ. Registered in Scotland no. SC327000. Please contact us if you’d like this information in an alternative format such as Braille, large print or audio.

bankofscotlandbusiness.co.uk/get-in-touch

Talk to us about the ways we can help your business succeed in overseas markets.

http://bankofscotlandbusiness.co.uk/get-in-touch

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