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ePublication Development,
Marketing & Analytics!Presented By!
eCatalogs USA!Paul Hendee!
What Is ePublishing?!! Electronic Publishing!
! Created from the same PDFs provided to a Traditional Printer – But, Different!!
! ePublishing is less expensive to publish, and more efficient!
! eCatalogs USA publishing is read on any electronic system that connects to the internet – with NO special software.!
• Publishers supplied PDFs to the printer and hope they are correct per the printer!
• Printer Makes Plates!
• Digital Plates!
• Film & Plates!
• Web Press spreads ink on paper!
• Negative Environmental impact!
• High costs!
Publishing In The Past!
• Ask Yourself!
• Does Print Media have appeal?!
• Can I use Rich Media?!
• Can I control Marketing?!
• Analytics - How do I know who is seeing my publishing and my product or info?!
• Where’s the value – Do I have an Upward Sale Scale?!
Things To Think About!
Thanks To Technology, We Now Have ePublishing!
It Can Do So Much More,!And Now
We Can Too!!
What Will eCatalogs U A Bring To The Publishing Table?!
Your Business Partner!• You Know Your Business!
• We Know Marketing & Presentation!
• We have a combined experience of over eighty years of Graphic Communication Development and Marketing!
• We know what works!
• We’ll explain the process!
• We’ll prove the process!
• When you succeed – We succeed.!
Our ePublications Offer:!
• The most attractive design and medium!
• Most buyers use the internet to search for and review prospective product!
• Photography of product is professional!
• Designs are unique, attractive and Functional!
• Hot links to corresponding URLs & e-mail!
• Links to further information on the web!
• Links to required e-mail addresses!
• Links to Purchasing Forms!
• Movies, Slide Shows or sound!
• Training & Informational movies!
• Narration or background Music!
Our ePublications Offer:!
Our ePublications Offer:!• Analytics – We Analyze and report
everything.!
• How many viewed your eCatalog?!
• Where did they from?!
• How long did they spend on your Publication?!
• What pages did they view? !
• Did they share the publication?!
What Does The catalog Offer?!• ePublications offer Appeal!
• Most clients prefer Electronic Media!
• ePublication readership & effectiveness has steadily been on the rise!
How Do We Market?!Marketing can be accomplished by you, us, or a combination of both.!
Database e-mail Marketing From certified lists of known users of your product line. These lists can come from your e-mail Contact List, Customer Lists or a certified list management firm.!
A well designed e-mail is then sent to list. This e-mail can take the role of a News Letter.!
Typical!Marketing!e-Mail or!e-Newsletter!
Pitfalls of Standard eBooks!! Many eBook developers lack greater
function!
! No links to purchase!
! Difficult to market!
! No SEO (Search Engine Optimization)!
! No Analytics of use!
! Requires special app, machine, format!
Our ePublications Are Designed For Business!
eCatalogs USA Format!! All Catalogs are web based!
! Requires only any internet Connection, any browser on any platform!
! Allows for SEO!
! Allows for better product analytics!
! Allows for end customer to purchase product faster and easier.!
! Allows client to stay in touch with you!
Other Benefits!! With an eCatalogs USA ePublishing:!
! Movies, music and slide shows can be added!
! Our ePublications can be easily shared by client’s customer (Viral Distribution)!
! Our ePublications can be downloaded in ePub or MOBI format by your client!
! Your Client or reader has greater control of readability!
A White Paper!
Click here for perhaps the best White Paper on e-Publications:
http://www.slideshare.net/shsengupta/e-book-white-paper-shivaji-sengupta-may-2010
eCatalogs USA!We look forward to your visit to our website or e-mail requesting information: Website: http://eCatalogsUSA.com Contact: [email protected] Demo: http://ecatalogsusa.com/ecatalogs/AviaryDr
Thank You For Your Interest.!Please Check Back For More.!
