LOCATION: MÜNCHEN/ DATE: 21-2-2013

CREATE THE DIFFERENCE PRESENTATION

VanBerlo  -­‐  designfokus  Copyright  Jan-­‐Erik  Baars,  2013  

COMBINE STRENGTHS!

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The future is not what it used to be!

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In the past, the future was

better than the now!

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Anything goes!

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A better place!

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Today, the past is better than the now!

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Future is hitting us!

We face wicked problems! •  Pollution •  Sustainability •  Saturated consumers •  Talent scarcity •  Fierce competition •  …

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Uncertainty !

How to react?

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?  

Different approaches

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Cultures approach uncertainty in different ways – as with innovation and product development!

British

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German

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Dutch

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Dealing with uncertainty:

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“everything that’s uncertain, is interesting…”

“everything that’s uncertain, is dangerous…”

“everything that’s uncertain, is ridiculous…”

Source:  G.  Hofstede  

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1. Authoritarian: Let Steve Jobs do it!

3 ways to solve wicked problems…

2. Competitive: Let the best win!

3. Collaborative: Combining strengths!

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1. Steve can’t do it anymore

...and their feasability.

2. We will have to wait forever

3. The only viable option!

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We can only solve wicked

problems if we collaborate!

Collaborate between cultures!

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What about the Dutch and German?

Typical Dutch…

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Typical German…

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Culture What are strong aspects:

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German strength in innovation: thoroughness, quality, uncertainty avoidance, control…

Dutch strength in innovation: opportunism, witty, flexible, with the flow…

Implications on innovation:

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German strengths: Focused, stringent, goal oriented, Their challenges: Creating new opportunities, flexibility, speed,

Dutch strengths: Openness, confidence, consensus oriented, Their challenges: Processing opportunities, rigidity, stability,

How to tackle an issue:

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German approach:

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Dutch approach:

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Innovation funnel:

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German funnel: Focused on achieving the right quality of outcome: suspicious, thorough, driven

Dutch funnel: Focused on achieving the right quality of input: curious, opportunistic, creative

Innovation funnel:

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German funnel: tight

Dutch funnel: open

Typical German?

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Siemens, Mercedes, DB, etc. High-tech, process, quality, reliable, But: Boring, technology centered

Typical Dutch?

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Philips, TomTom, Unilever, etc. Inventive, creative, opportunistic, But: Not so thorough, human centered

Combining strengths!

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IMAGINE!

Combining strengths!

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A Siemens product, with the design

quality of Philips?

Combining strengths!

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A Philips product, with the build

quality of Siemens?

Innovation Process Combining strengths /

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Dutch push Germans pull

Despite...

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Let’s combine strengths!

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Thank you! /

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Jan-Erik Baars Associate Partner DACH Market

www.vanberlo.nl  

www.janerikbaars.com  Pictures from iStockphoto ©iStockphoto/designfokus