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LUTHRESEARCH.COM Prepared by Erin MetzgerOctober 11, 2011
WHAT IS LUTH RESEARCH?The Trusted Connection Between People and
Research
Full Service Market Research Firm Focus Group Facilities Call Center (CATI stations) Online Survey Programming, Fielding Mixed Mode Data Collection Analysis and Data Processing Custom Research
WHO IS VISITING LUTHRESEARCH.COM
Existing Clients
Advertising &
Marketing Companie
s
Panel Member
s
Market Research Firms
Marketing Execs
SITE OBJECTIVE Assist with early stage sales
Specifically targeting Marketing Executives for “ZQ” Product
Strengthen Brand Awareness Legitimacy Trust Recognition Promise
CHALLENGES Current Site
Text Heavy Focused on “Middle Men” & MR Firms Poor organization of information
Updated Site Clients don’t like to advertise they are doing
Market Research MR Results often confidential How to make a quick impact with facts, figures &
long explanations of data?
SOLUTIONS New Site Architecture
Reorganize information Add pages to reinforce brand awareness/trust
Add Components to Showcase Results Case Studies Re-Present Omnibus Testimonials
UPDATED SITE STRUCTURE
PRODUCTS Easily Digestible
Parent Page Titles Consolidation of
Information Value Proposition on
Each Page Call to Action –
Contact Form
OUR PROMISE/OUR RESULTS Consolidate Promise
of Data Integrity vSavvy as Service
not Product Results Driven Data
Display to promote brand trust Allow for drill down if
desired but keep most info higher level with key takeaways.
CASE STUDIES
CASE STUDIESVisualize Data, Highlight Key Takeaways that will impact purchase intent.
Balance Style & Function
SHIFT RESULTS FOCUS
Study Results Luth/Client study
found that among X demographic 25% of people reported they are likely to click a Facebook ad.
Client ROI via ZQ data For Example: Clients
ROI on Facebook advertising up by 25% because of data provided by ZQ
Old Model New Model
SUMMARY Assist with early stage sales to new target
group by: Easy to Navigate Site Structure – naming
conventions, proper organization, refocus pages/call to action
Focus on easily digestible information that highlights potential ROI & products value proposition
Branding Add pages that emphasize results, reliability and
data integrity Enhance brand trust with Data Drive Display &
drilldown opportunity