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a.k.a. “DP1”
assigned by:
Timeline: 2 Weeks
USER INTERVIEWS
WHAT THEY SAID“Google matches up to $6,000 in employee contributions, which I get matched each year now … but I didn’t start using the matching program until my fifth
year.”
“They didn’t mention employee
giving opportunities at
orientation, which I found weird since it’s our month of
service.”
“The first time I learned about the employee giving program was
through a company-wide email. I thought it was great … but, no, didn’t think it was for me.
Might be more for people who aren’t thoughtful
givers.”
“It wasn’t until I thought of it from the nonprofit’s
perspective and their desperate need for
resources, rather than about my giving, that I
started using the company match.”
“I don’t necessarily think the program is
for me. I’m kinda selfish. I probably don’t
donate as much as other people.”
INSIGHTS• Employee giving programs are already robust at the transactional level, excelling at the
number and range of opportunities for employees to engage with nonprofits and causes
But …
• A person’s willingness to discuss their giving at the workplace, though stated as being defined by the “appropriateness” of doing so, seemed to have more to do with that person’s level of confidence and connectedness to their giving or the recipients of their generosity
• First encounters with a company’s employee giving program almost exclusively happened through company-wide emails, and appear alongside the many other task-related company emails
• Many don’t believe that they are the one’s the programs are intended for - either because they are already thoughtful givers who assume it’s for new givers, or vice versa.
“How Might We…”… redesign an employee’s first experience with their company’s employee giving program.
THE PROTOTYPE: CONSTRAINTS^self-imposed
Time: <10 mins added to new employee orientation
Cost: Minimal (<$1,000) to reconceptualize current CSR offices
THE PROTOTYPE:
THE PROTOTYPE:
THE PROTOTYPE:
THE PROTOTYPE: ELEMENTS
A scientific, self-interested argument for giving (first video).
THE PROTOTYPE: ELEMENTS
Wherever you are in your giving journey, we’re here for you.
THE PROTOTYPE: ELEMENTS
Giving & Givers Demystified. You are a giver.
THE PROTOTYPE: ELEMENTS
Giving as a service, rather than as a task, like banking or health services.
FEEDBACK“It’ll be nice to never lose that personal touch.”
“It made me want to tell you about what good things I do.”“I’ve never seen giving designated a physical space.”
“It felt like seeing the heart of an operation.”“Putting me in physical space, makes me closer to giving.”
“I was ready to sign-up, maybe even ready to give.”
