NEW WINS DROM

I N T H E A I R

c O M I N g

Sean JohnRalph LaurenParis HiltonMichael KorsPerry EllisBurberry

«From Prada to Gucci»

JANUARY - FEBRUARY 2009

«Chypre de Coty»

IN THE AirNEW WIN dromcOMINg nextGuerlain

«La petite robe noire»

OLFAcTIVE trend«certi-Fine Fragrances»

«La Petite Robe Noire»

cOMINg NEXTcoming next

HOUSE : PradaGROUP: Pu ig Beauty & Fash ion GroupFRAGRANCE : In fus ion d ’Oranger LAUNCH DATE : Spr ing 2009

HOUSE : Ba ldes sar in i GROUP : P&G Pres t ige Produc t sFRAGRANCE : S t r i c t l y p r i va teLAUNCH DATE : Spr ing 2009

HOUSE: Bond No.9 GROUP: Bond No.9 FRAGRANCE: Brooklyn LAUNCH DATE: March 2009

COMING next

HOUSE : Guc c iGROUP: P&G Pres t ige Produc t sFRAGRANCE : F lo ra by Guc c i LAUNCH DATE : Apr i l 2009

in tHe AiR

H O U S E : S e a n J o h n G R O U P : E s t é e L a u d e r G r o u p F R A G R A N C E : « I A M K I N G » L A U N C H DAT E : D e c e m b e r 2 0 0 8B OT T L E D E S I G N E R : L a n c e M c G r e g o r

IN THE Air

C O N C E P T :

OLFACTIVE FAMILY : - Citrus, Aromatic, FruityT he new scent from Sean John is for men and is called I Am King.

The designer himself describes the meaning of the fragrance as fol lows, I Am King is a statement about all men. We are

all descendents of royalty — and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings. The woody “sophisticated, strong, and sexy ” scent opens with Orange, Tangerine zest, Berries, and Cranberries, fol lows through the heart with some watery notes, a Champagne note, and Crème de Cassis. The fragrance l ingers with notes of Cedarwood, Sandalwood, Vetiver, white Moss, Cistus Labdanum, powdery notes, Lemon cream, and Lime pie.

IN THE Air

C O N C E P T :

R alph Lauren’s newest fragrance is called Romance Always Yours. Ralph Lauren describes the scent as “the essence of eternal romance. Envelop yourself in this sophisticated oriental, touched

with notes of the iconic sun goddess Rose and sensual Musk. This fra-grance embodies refined elegance and the signature of true love and de-votion—Always Yours.” The “rich, everlasting, and sophisticated” scent opens with yellow Freesia, Rose and Ginger, continues with sweet notes of day Li ly, Lotus blossom and white Violet and l ingers with the soft scents of Patchouli, Oakmoss and creamy Musk.

H O U S E : Ra l p h L a u r e n G R O U P : L’ O r é a l P r o d u i t s d e L u x e F R A G R A N C E : « Ro m a n c e A l w a y s Yo u r s » L A U N C H DAT E : N o v e m b e r 2 0 0 8B OT T L E D E S I G N E R : J u d y B e r g e r

OLFACTIVE FAMILY : - Oriental, Woody, Spicy

H O U S E : Pa r i s H i l t o n G R O U P: Pa r l u xF R A G R A N C E : « Fa i r y D u s t » L A U N C H DAT E : O c t o b e r 2 0 0 8B OT T L E D E S I G N E R : B r a n d o n o l o g y a n d Pa r l u x s t u d i o

IN THE Air

C O N C E P T :

P aris Hilton’s latest scent is called Fairy Dust. The ad campaign features Paris herself dressed as a fairy f lying in the night. This white f loral fragrance is described as “enticing, f l i r tatious, and

fascinating”. It begins with notes of Orange blossom, pink Peony and white Grape, fol lows the heart with Gardenia, Water Li ly and Peach nectar, and l ingers with Patchouli, Cashmere Musk and Vanil la cream.

OLFACTIVE FAMILY : - Floral, White Flowers, Fruity

H O U S E : M i c h a e l Ko r s G R O U P: E s t é e L a u d e r G r o u pF R A G R A N C E : « I s l a n d B e r m u d a » L A U N C H DAT E : D e c e m b e r 2 0 0 8 B OT T L E D E S I G N E R : C h a d L a v i g n e

IN THE Air

C O N C E P T :

M ichael Kors’ latest fragrance, Island Bermuda, is the f i f th fragrance in his Island series (Island, Island Fij i , Island Hawaii, Island Capri). The idea was chosen because Bermuda

is one of Michael’s favorite getaways, and they wanted the fragrance to reflect that. The “breezy f loral” fragrance includes notes of Freesia, native Hibiscus, watery green notes and Cassis buds. The heart is of white Tiare blossom, pink Peony, Orange flower, Jasmine Sambac and Passion f lower, and the drydown comprises Driftwood, soft skin accord and Cedarwood.

OLFACTIVE FAMILY : - Floral, White Fowers, Green

IN THE AirH O U S E : Pe r r y E l l i s G R O U P: Fa l i c Fa s h i o n G r o u pF R A G R A N C E : « Pe r r y E l l i s Wo m a n » L A U N C H DAT E : J a n u a r y 2 0 0 9 B OT T L E D E S I G N E R : Q u ’ o n s e l e D i s e

C O N C E P T :

T he newest fragrance for women from Perry Ell is is called Perry Ell is “Woman”. The Perry Ell is company describes this fragrance as “a mo-dern yet f l i r ty bouquet f loral fragrance with a bright introduction and

a creamy, woody, dry-down. This scent is as captivating as the woman who wears it . Succumb to its infinite charm, then value its uniqueness”. The f loral scent starts with feminine sweet notes of Mandarin, Apple and Plum, continues with sensual Gardenia, Jasmine and Li ly of the valley notes, and l ingers with the alluring combination of Amber, Musk and Vanil la.

OLFACTIVE FAMILY : - Floral, White Flowers, Musk

H O U S E : B u r b e r r y G R O U P: I n t e r - Pa r f u m sF R A G R A N C E : «T h e B e a t f o r m e n » L A U N C H DAT E : S e p t e m b e r 2 0 0 8 B OT T L E D E S I G N E R : Fa b i e n B a r o n

IN THE Air

C O N C E P T :

T he newest masculine fragrance from Burberry is called The Beat for Men, the counterpart to The Beat For Women, which was introduced in early 2008. According to Burberry ’s Creative Director, Christopher

Bailey, The Beat For Men “captures all the characterist ics of the beat man, its masculine, effort less and distinctive with a modern, original identity ”. The woody scent, which is described as Woods “effort less, urban, and cool” opens with citrus notes, continues with black Pepper and Violet lea-ves and is dried down with notes of Leatherwood and Vetiver.

OLFACTIVE FAMILY : - Woody, Spicy, Citrus, Ambery

I have always admired fragrances that init iated fragrance families. One of the Greatest is Coty ’s Chypre. Unfortunately no longer available, I made it a point to f igure out this lost Classic.

Francois Coty created Chypre in 1917. Named after the Island of Cypress, the fragrance was homage to the scents of this beautiful island. It was a revolutionary blend of fresh Citrus notes, Bergamot and Lemon, Lavender absolute, and a f loral heart with Jasmine absolute, Rose and spicy accents of Carnation. The warm and soft background is based on an overdose of Oakmoss, Tree moss, Tonka bean absolute, Vetiver, Sandalwood, and patchouli. The fragrance is punctuated by a large amount of Civet absolute that gives intensity.

I f i rst smelled Chypre as a young child on one of my grandmother ’s fr iend, whose whole house smelled of Chypre. The second time I met Chypre, visit ing the French Osmothèque, I set out to collect many bottles of Chypre range from the 1920’s - 1950’s. Following the l i t t le poem, as it is written on the original box of Chypre and describing the scent so well: Parfum De Mousses Ambrées Émanant A Certaines Heures Des Bois Et Des Forêts

NEW WINSLEGENDARY perfume

PERFUMER : Kevin Verspoor

- New York

H O U S E : C o t y G R O U P: C o t y B e a u t y F R A G R A N C E : « C h y p r e » L A U N C H DAT E : 1 9 1 7B OT T L E D E S I G N E R : Re n é L a l i q u e

OLFACTIVE FAMILY : - Chypre

(The perfume of ambery moss emanates at certain hours from the woods and the forests)

cONcEPT TREND

R ecently natural perfumery has become a more important sector of the fragrance market. Niche and upper scale markets are jumping on the “green trend” bandwagon

and creating ecological f ine fragrances for themselves. This trend is no longer just part of an extension of a skin care brand, but instead, new brands, or higher end brands are creating green scents. They claim a straight reasoning for perfume with refined olfactive description and delicate raw materials. 100% natural, these fragrances have elegant and chic packaging. Besides a sophisticated olfactive concept, they also tel l a story, with a unique perfume, such as L’Artisan Parfumeur, Shantara, Kibio, Senke, and June Jacobs or they did this with a collec-tion, such as Patyka, Rich Hippie, Honoré des Prés, and Testa Maura.

OLFACTIVE trendcerti-Fine Fragrances

«Bonté’s Bloom»Honoré Des Prés

«L’Eau de Jatamansi»L’Artisan Parfumeur

«Brois Contre soi»Senke

«Eau de Parfum»Kibio

«Bliss»Rich Hippie

The green wave enters the upper market

H O U S E : G u e r l a i n G R O U P: LV M H F R A G R A N C E : « L a Pe t i t e Ro b e N o i r e » L A U N C H DAT E : F e b r u a r y 2 0 0 9B OT T L E D E S I G N E R : S e r g e M a n s a u

NEW WINS dromNEW WINS

The new Guerlain is a sexy fragrance.

Light l ike a Champagne bubble and crunchy, melt-in the-mouth l ike Rose Macaroons, the scent features Sici l ian Lemon, a touch of Almond tenderness and a hint of Liquorice, develops into a heart full of pink Roses for elegance, smoked Tea and Patchouli leaves for character. The fragrance remains on the skin with a velvet effect l ike a caress of Musk and Vanil la.

Its vintage f lacon is characterist ic of the myths edi-tions of the house, in shaded tones, classy black and timeless. Guerlain confers it modernity through the l i t t le black dress designed above the handwrit ing signature.

The fragrance wil l be available in Guerlain exclusive stores.

C O N C E P T :

NEW WIN dromOLFACTIVE FAMILY : - Fruity, Floral

Sylvaine Delacourte & Delphine Jelk

- Paris

NEW WINSNEW WIN drom

S.D : I already observed that a lot of young girls and women at Guerlain are hooked on the fragrance. I feel the name and the concept to be very seductive. It’s a fashion product I hope will become an essen-tial « basic » of each olfactive wardrobe.

Interview

Sylvaine Delacourte Delphine Jelk

D.J : Sylvaine put her trust in me and that was the best gift I could ever have received. I was fascinated by her personality, her gentleness and audaciousness, her great aesthetic instinct and profound experience… She really encouraged me to give the best of myself. To create for La Maison Guerlain is an incredible adventure, one that could only be imagined together.

What interpretation of the little black dress could you evoke through your inspiration?

S.D : We wanted to create a « trendy » perfume, very « lolita », at the same time a quality product, profound, illuminating in the top but with a subt-le darkness that lingers. With a beautiful trail à la Guerlain.

D.J : We wanted to create something that is to perfumery what the little black dress is to design, indispensable, chic and glamorous. We imagined for La Petite Robe Noire a « Lolita », a sensible girl at tea-time, Lapsang Souchong and Rose-Raspberry macaroon, turning to super sexy, rock’n roll at night, between black Liquorice, Musk and Patchouli.

A Guerlain, it is a renewed creative revolution. How do you imagine the woman that wears your fragrance?

D.J : I really imagine her as all girl! girl! girl! With a rock look and a sentimental heart! A sweet-heart of seduction so Guerlain for that trendy girl!

The birth of La Petite Robe Noire: a four-handed fragrance. During this time together, what was it about that appealed to each other?

S.D : I first found her talent irresistible, when she presented to me her first accords. She had an extra something that I felt was exciting. Then she seduced me with her personality, how she listens, and her will to go above and beyond. She is very sensitive and very generous and I have been touched by her kindness.

FASHION trend«The l i t t le black dress has sent all those fussy outfits to the back of

the wardrobe,» says Didier Ludot, the fashion expert. Diverting black

away from the association of mourning, of clergy and of domestic

dress, i t is in fact the symbol of the new chic Parisian, of freedom

and of elegance.

An exercise in style and an absolute must , al l designers and

styl ists, mutually respectful, have drawn up their own versions. Desi-

gned by Gabriel le Chanel in 1926, reinterpreted by Yves Saint Laurent,

Christ ian Dior and Balenciaga, the l i t t le black dress is such a safe

bet that it has become a form of expression .

Adopted In turn by unforgettable celebrities such as Audrey

Hepburn, Edith Piaf and Marilyn Monroe, and also by Angelina Jolie,

Charl ize Theron and Scarlett Johansson, the l i t t le black dress conti-

nues to be the «trendiest» garment and that is what makes it

magical .

Regularly represented on the catwalk, that favourite item in a

woman’s wardrobe has f inally arrived… in perfume .

La petite robe noire

Edith Piaf1959Marilyn Monroe

1950

Charlize Theron

2008

Christian Dior

Balenciaga

Yves Saint Laurent

(The little black dress)

Scarlett Johansson

2008

Source : «La Petite Robe Noire»

by Didier Ludot

TIMELESS AND ALWAYS TRENDY