vanguardvisionsconsulting.com.au

Driving customers to your website

Marion Library Service6 June 2014

Allison MillerDirector & Principal Consultant

Slides available at:

slideshare.net/vanguardvisions

Session Overview

• Why is now a good time to be working on your business website?

• You have a website• Driving customers to your website• What will you investigate further?

Why is now a good time to be working on your

business website?

Image: Telecommunications - http://en.wikipedia.org/wiki/Telecommunication

Better infrastructure / access

• 92% of Australian business have internet access

• Australian Bureau of Statistics (2013)

• 79% of Australian homes have the internet

• Good e-practice guidelines for disadvantaged learners in VET (2013)

• 90% of Australians have an internet-enabled smartphone

• AIMIA Mobile Phone Survey (2013)

Internet is already a game changer

Source: Deloitte Access Economics Pty Ltd (2013) –http://www.deloitte.com/view/en_AU/au/services/financial-advisory/deloitte-access-economics/05660fd56ab1e310VgnVCM1000003256f70aRCRD.htm

You have a website

Image: - Hypertext Transfer Protocol http://upload.wikimedia.org/wikipedia/commons/7/75/Internet1.jpg

Website?Target market?

Purpose?Managing it?

User experience?

Different devices/browsers?

Different devices/browsers?

Driving customers to your website

Image: SEO Blocks - http://upload.wikimedia.org/wikipedia/commons/8/8a/Seo-blocks.gif

Key words?Key features?Advertising?

Updating?

Key words or ‘search’ terms

Key featuresUnique Page titles /

URL

Call to action

Alt tagsCross linking

Images

Other advertising?

What’s your action?

Image: Content Spray Paint Logo - http://upload.wikimedia.org/wikipedia/commons/d/d8/Content_-_spraypaint_logo.jpg D23 Expo 2011 – Marvel Panel - http://farm7.staticflickr.com/6070/6081398164_0aec977321_o.jpg

Cloud Computing aka “the Cloud”

Types?Unique/Original?Enhancements?

Blogging?

Should you blog?

Learn some HTML

<table width="615" border="2px black" cellspacing="1" cellpadding="1"><tr><td>row 1, cell 1</td><td>row 1, cell 2</td><td>row 1, cell 3</td><td>row 1, cell 4</td><td>row 1, cell 5</td><td>row 1, cell 6</td></tr></table>Standard html coding from

www.w3schools.com/html

What’s your action?

Image: eCommerce Logo - http://upload.wikimedia.org/wikipedia/commons/9/9c/E-commerce.jpg

eCommerce?Design?

Functionality?Security?

eCommerce Websites

Other eCommerce Websites

What’s your action?

Image: Focus Chart - http://farm9.staticflickr.com/8248/8517733992_e4db3ce19a_o.jpg

Social Media?Google Adwords?

eLists?SMS?

Traditional?

Google Adwords

eLists

Subscribe to our eList

bit.ly/digitalcapability

What’s your action?

Image: Understanding the relationship between cause and effect by Brian Solis - http://www.flickr.com/photos/briansolis/6786026984/

Analytics?Conversion?

Benchmarks?Others?

Google Analytics

• Determine/Review • Target market• Purpose

• Design fit for purpose• Regular original content• SEO / SMO / SEM• ROI / Tracking / Benchmarking• Feedback / Input• Review / Revise / Plan

Driving customers to your website -Overview:

Image: by Vanguard Visions Consulting -

Updating your website/web presence is

like exercise, unless you’re doing it

regularly, it’s a waste of time.

Miller, 2013

What will you investigate further?

Want to know more?

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vanguardvisionsconsulting.com.au

Connect with me at:Allison Miller

0400 732 270allison@vanguardvisions.com.au

vanguardvisions.com.au

au.linkedin.com/in/theother66