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Presented by Jesse DiMartino
Who are we?
We did the Social Media Marketing for THIS Phoenix First Dream Conference!
Registrations were TRIPLED!
Tremendous Results in a short time!
You must create a PLATFORM!
40 years ago, who werethe top 3 retailers in the
United States?
#1
Sam lost his lease!
Walmart 2011 Annual Sales: $418 Billion
“The Internet?... We are NOT Interested in it.”
Bill Gates - 1993
“I am reorganizing the ENTIRE company to
Go After the BIGGEST SHIFT in
our business in it’s history –
the Internet.”
Bill Gates - 1995
Social Media Marketing in 2013
is a shift on the same scale as theInternet in 1995!
How are CHURCHES still trying to advertise?
The Yellow Pageshave been replaced by…
Search Engines or…
Social Media!
“Social technologies provide a powerful collection of marketing tools, and they are inexpensive
compared to other forms of marketing. Companies including Starbucks, Nike, Pepsi, Dell, Dirt
Devil, IBM and JetBlue have already seen tremendous results from social
marketing methods.”
- Tony Robbins - business.tonyrobbins.com 11/12/12
Powerful Inexpensive Tremendous Results
THREE Key Phrases:
2005 2012
$484Million
$1.98Billion
Up 309%! 2012 sales in one day
were more than the annual profit of Coca-Cola, CBS, Southwest Airlines, Xerox, Radioshack, Petsmart and
JC Penny COMBINED!Source: Adobe Digital Index
Cyber Monday in Perspective
Mobile Sales Just on
Cyber Monday totaled
$436 Million!
Up 70% from 2011!
Two-thirdsof all Mobile
sales onCyber Monday were from an
iPad or iPhone
Mobile Growth was HUGE!
“For businesses, it seems the coming year will be heavily focused on mobile sales efforts. Nevertheless, the value of SOCIAL MEDIA MARKETING cannot and should not be ignored. Although it is difficult to track at the moment, the word of mouth advertising that occurs socially is invaluable for businesses.”
- Ashley Hill, B2C, Dec 4, 2012
Social Media Marketing andMobile Apps are KEY!
Clarify your “brand” – make it consistent
Reach out to the unsaved in the local area
Engage your “community” of attenders…
Enlist a compassion effort for poor/hurting
Define your spiritual beliefs and “platform”
More than “We already have a Facebook page”
Develop your C.R.E.E.D.
Before visiting your church, people want to know:
What are your key BELIEFS?
What do you have for my KIDS? Is it good?
What will I EXPERIENCE if I come?
Where do you stand on SOCIAL ISSUES?(LGBT)
If you don’t clarify your church’s brand,somebody else will!
We can provide CONSULTING for your church:
Focus your efforts - GET UNSTUCK!
Leverage your Church CULTURE!
Lead your staff to develop a VISION MAP!
We do the CONSULTING here at Phoenix First!
Why use US over the others?
73% of attenders will pass you by over a bad review!
Disgusted attenders might launch a smear campaign
Eight reviews – what if just TWO were negative? It’s huge!
Sites like YELP and KUDZU must be monitored
Recent example: Offering dispute leads to “fraud” claim
YOUR Social Media and Reviews must be MANAGED!
Here is why…
Reputation Management
Case Study:
A Mega-Church Over a 10 year
time period
Spent $1.1 Million Direct Mail flyers
Reached ONLY 50,000 homes!
You could spend $1 Million onpaper ads or mailers with less impact!
A custom-designed Facebook fan page?
An integrated Twitter that maximizes followers?
Vimeo/YouTube that showcases your church?
A Website that integrates with Social sites?
Search Engine Optimization (SEO)?
Are you utilizing the capabilities of ALLSocial Media tools?
“Social networking is an effective means for reaching large numbers of people and for allowing those people to share Pastor Joel’s important message with even more people within their respective networks.” “Social media is a great witnessing tool.”
Andrea Davis, Sr. Director Media Relations/Social MediaLakewood Church/Joel Osteen Ministries
How IMPORTANT Is Social Media to CHURCHES?
2.96
Millio
n!
www.choiceonesocial.com
EngageYour Prospects!
Connect With YourCommunity!
Tap into the Power of Social Media!
"There is an urgent need for Best Buy to reinvigorate growth by reconnecting with today's customers and building pathways to the next generation of consumers.” Richard Schulze, Best Buy CEO, June 7, 2012, upon his resignation.
Best Buy in trouble!... Why?“No online presence, compared to Fry’s Electronics.” - WSJ
Many pastors are seeing...
In order to “REACH OUT”… your church MUST be on the social network grid.
But why?
Your CHURCH Must Use SOCIAL MEDIATo REACH PEOPLE!
93% of adult US Internet users are on Facebook
Social Networks are used THREE times more than Google
2008 Social Commerce = $1 billion dollars
2012 Social Commerce = $9 billion dollars
2013 Social Commerce expected to exceed $15 billion!
THEY WILL FIND YOUR CHURCH THE SAME WAY THEY SHOP!
Here is why…
People will select a church just like they shop!
STOP!We can help!
“I know I need to do this but have no idea how."
"Our Facebook page only has a few hundred fans, so why bother?”
“I don’t have the time to devote to this”
Is this what you are thinking RIGHT NOW?
Let’s do the MATH for what this COSTS: What if Social Media attracted 100 new families?
What if just 20 of them became consistent givers?
What if their avg. income was just $50K annually?
Your church would see offerings increase by $100,000!
Isn’t it worth it to spend $10K to see a $100,000 increase?
The #1 Objection is…Where do I find the MONEY?
Your next BUILDING project
Your CAPITAL CAMPAIGN or Fundraiser
Your next SPIRITUAL GROWTH or PRAYER EMPHASIS
EASTER
Your next big EVENT
Your next COMMUNITY OUTREACH
This can help so many areas of… MINISTRY
Marketing Assessment
Account Set Up on Social Net Works: Facebook, Twitter, YouTube, Vimeo, Instagram, Pinterist
Custom Designed Banner (2 Social Networks)
Like FB Reveal Page
Three great packages to meet your NEEDS!
BASIC
Three great packages to meet your NEEDS!
Customized Profile Image/ Banner (FB, Twitter, Vimeo, Instagram)
Create 1 video promotion (graphics & voice over) that will promote on FB, YouTube, Vimeo, Website
Integrated Custom Opt In Form, collecting name and email 1 Contest Application-which includes contest Landing Pages
1 Special Event AD campaign that we will promote on primary Social Networks
PREMIUMBASIC +
Three great packages to meet your NEEDS!
Laser Targeted AD Campaign for either 30 consecutive days or
2 special events within 60 days of purchase
60 day Social Media Management
Vanity URL
Special Training on “How To” increase your following on your Social Networks
Blog TRAINING. Effective Content Creation
Mobile QR Code
PLATINUMPREMIUM +
BASIC1997.00
PREMIUM$4797.00
PLATINUM$9797.00
VALUE PROPOSITION
Professional design and brand
Exquisite customer service
Top of the line development with ease
Choose solutions perfect for your business
Complete and consistent social media management
Cutting edge mobile technology
INCREASE YOUR ATTENDANCE!
DEEPER SPIRITUAL GROWTH!
Why Go Social with iWatch Social?
57% of attenders will not recommend a business with a poorly designed mobile site.
40% of attenders will go to a another church’s site after a bad mobile experience.
Over half of the Facebook users access the site on their mobile devices.
NEW Mobile Fan
Pages!
iWatch Social now offers a
mobile Facebook fan page feature
Get It Now!
Mobile Is A MUST!
Phoenix First Dream Conference
Goal: Increase website traffic and Facebook page activity for Conference
iWatch Social: - Facebook Landing page- Custom timeline and header
Results: Response is TRIPLE what occurred last year!
Case Study: Phoenix First Assembly Dream Conference
We promise to take time to learn your CHURCH to identify the best social platforms you should be on.
We promise to ‘hold your hand’ the entire time to help you understand.
We promise an ‘integrated’ solution
We promise to WOW you, your church attendees and prospective attenders.
We promise RESULTS!
Our PROMISES To YOU…
When do most churches do a Direct Mail campaign?
March!
Get us WORKING on it NOW!
SOCIAL MEDIA MARKETING!
GET A JUMP ON EASTER TODAY!
You can get the jump on EASTER!
ACT TODAY!... And we’ll give you ‘the farm’!
iWatch Social will customize a program to fit your budget!
480.999.5459 or [email protected]
www.iwatchsocial.com
We want to be your “G.P.S.” to guide you to a successful Social Media
Marketing strategy!
We can’t wait to work with YOU!
