Dr oberstadt casestudy_pdf

“Turning Holiday Cheer into Holiday Cash”

A Marketing & Public Relations Client Case Study

www.TheBambooAgency.com | 954-‐801-‐8263 | [email protected]

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Let’s face it, the “Holiday Season” (technically from Thanksgiving through to New Year) has become inextricably mixed with sentimental expressions of good tidings, good cheer, the warmth of a crackling

fireplace, a twinkling Christmas Tree or Chanukah-‐Bush, and inevitably spending time with family and friends. But annually, from a commercial perspective, this end-‐of-‐year ritual has also become the most

anticipated, if not the most important time for retailers (and just about anyone else in business) to make the cash registers ring. As marketers, naturally we are always looking for ways to connect with our customers and prospects – to promote our products and services – and the holiday season represents

one more great opportunity to do just that.

“Turning Pain into Gain”: Making Your Message Fun

In the project example provided below, a leading Chiropractic Physician in Nashville, Tennessee wanted to reach out to patients to produce a Holiday Christmas card for the practice – to wish them well, thanking them for their patronage and “hoping to see them in the New Year.” Pretty typical stuff, in

fact, these types of things (sales and marketing propaganda) are generally – yawn – ho hum and trashed immediately without ever giving them a second thought. That is, until you introduce humor in to the equation. Funny works. Funny sells. Funny is memorable. Funny gets people to put their guard down.

And when you combine funny without a hard sales close, people don’t feel pressured. Your customers/prospects will remember you and your message and use you when the need for your product/service arises, whether it is today, next week, next month, or even later. You’ll be remembered.

The Challenge

The challenge of course to any advertising or marketing agency is to produce something that truly

stands out beyond all the clutter. (That’s always the goal and that’s always what agencies say they do, or will do, for their clients, right? – “cutting through the clutter” – it’s become a cliché, hasn’t it?) Consumers are bombarded with a dizzying array of marketing messages at every turn during the

countdown to New Year. So, aside from an insane “Black Friday” discount or an incomparable “Cyber Monday” internet retail rate reduction, what can you do to put a match to your yule log sales?

The Work

The Bamboo Agency not only created a fun and funny Holiday Card, (attached below) but it also produced a Press Release for the practice distributed to the news media that developed a unique and

interesting “commercial mainstream news media message” positioned in the form of “helpful medical hints consumers can use to get them through the pain and drudgery of holiday shopping.”

The agency framed the news release with the following headline:

Correct Shopping Posture A Dozen Medical Stocking Stuffers to Get You through the Holidays Pain-Free Don’t Let Shopping put a Crimp in Your Christmas, Or your Back

“Turning Holiday Cheer into Holiday Cash”

A Marketing & Public Relations Client Case Study

www.TheBambooAgency.com | 954-‐801-‐8263 | [email protected]

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The agency, in collaboration with the Dr. came up with a list, a 12 point “best practices approach” consumers could follow to “shop smart without hurting themselves.” This unique marketing approach is

a perfect tie-‐in to capitalize on the “Holiday Season” while promoting the Doctor’s name, brand and practice and providing him as an “expert source” to the local media. The Press Release went on, in a

humorous tongue-‐in-‐cheek manner, to discuss the most common and typical scenarios most families endure while a) shopping for loved ones and b) spending time at home with family and friends.

Leverage the Material

It’s always ideal, if not smart, not to mention creatively cost-‐effective, to create marketing materials that can be further leveraged and repurposed for multiple other uses. In this case, while the agency was

contracted to create a holiday greeting card, it was through consultation with client and creative expansion on the general “greeting card concept” that led to the agencies evolution of the “12 smart shopping tips” idea. This enabled agency and client to leverage the one piece of work for other

purposes, such as the News Media Press Release. The material was used in various other ways:

a) A hard-‐copy greeting card b) An electronic version of the greeting card c) The Greeting Card posted to the Doctor’s website

d) The Greeting Card posted to all social media e) A Press Release f) The Press Release Posted to the Website

So, What’s our Gift?

While we all love the holidays for all the reasons that bring us together to see our work colleagues get

snockered on eggnog at the company Christmas party and the ruination of one more promising career, spending special time with our dysfunctional families and annoying relatives we thankfully have to see only one time a year, we, as marketers can be grateful that we have just one more trigger event that

gives us the opportunity to create and produce interesting, fun, satisfying and successful creative work -‐-‐ and that’s the greatest gift we as “creatives” can give to our clients.

Happy Holidays from www.TheBambooAgency.com

Agency: The Bamboo Agency Writer/Creative: Jeff Mustard

Client: Belle Meade Chiropractic Clinic Assignment: Press Release

Media Release * Media Release * Media Release

Correct Shopping Posture

A Dozen Medical Stocking Stuffers to Get You through the Holidays Pain-Free

Don’t Let Shopping put a Crimp in Your Christmas, Or your Back

Nashville, TN...”There’s a right way and a wrong way to shop,” says Dr. Louis Obersteadt, and he’s not

referring to where you’re shopping, what you’re buying or how much you’re spending, he’s referring to

the proper way to carry your gifts. “I don’t care if you shop at Sak’s Fifth Avenue, Walmart, or the Dollar

store,” says the former president of the Tennessee Chiropractic Association, “what counts is how you

handle your packages.” And this, according to Obersteadt, can make the difference between sitting in a

warm comfy chair watching your kids and family open presents Christmas morning or have you laid up

somewhere immobilized.

Holiday Shopping: Oh the Joy, Oh the Pain

“There are more back, neck and shoulder injuries suffered during the holiday season (December) than at

any other time of the year,” says Obersteadt, “and that’s because people are loaded up with gifts, they’ve

been walking for hours and hours, many women in high heels, and between the purses and the bags and

the constant leaning to one side the chances of causing a (serious) misalignment are significant and

greatly enhanced,” says Obersteadt, one of Tennessee’s most highly regarded Chiropractor’s, having

twice earned the distinction as Tennessee’s Chiropractor of the year.

Holiday Shopping: A Pinch in Your Wallet, A Crick in your Back

”Make no mistake about it,” says Dr. Obersteadt, “this time of year can, and does, add tremendous mental

as well as physical stress on our bodies.” Think about all that shopping you do. Not to mention putting a

crimp in your wallet there’s an equally good chance you’ll put a crimp in your back or neck. “Talk about

a casserole of tension,” says Obersteadt, “with times as tough as they are you can easily find yourself

wound tighter than Toby Keith’s guitar string and under highly unusual and stressful situations.”

Ho Ho Ho: Holiday Stress, Headache, Backache

Think about how many times you get in and out of your car. All the packages you’re lugging around. All

the bending and lifting. The reaching and twisting. There’s as much opportunity for you to suffer some

sort of quirky Christmas ache or pain as one of Santa’s Elves sustaining a shop injury on Christmas Eve.

“In my more than 30 years of practice,” says Dr. Obersteadt, whose chiropractic clinic is located in

Nashville, “I have seen the simplest activities cause great pain and injury.” Not to sound like Kris

Kringle, Dr. Obersteadt points out that lurking beneath that beautifully wrapped gift tucked beneath your

elegantly dressed fir is a pinched nerve, and romping around on the floor with the kids is a slipped disk.



To ensure that good tidings prevail for you and your family this holiday season and to stem the tide of

aches, pains and even injuries, Dr. Obersteadt has come up with the following healthy and smart shopping

techniques for all:

Dr. Obersteadts’ 12 Tips for a Smart, Healthy and Pain-Free Holiday Shopping Season

1. Women especially, wear comfortable shoes, (tennis or running shoes) no high heels.

2. Women, do not carry your large purse loaded with your things. Empty your purse or opt

for a smaller purse that you can put in another bag as you begin collecting more bags.

3. While standing in line, shift your weight from one leg to the other and bend your knees

occasionally.

4. While in line, or walking, do shoulder shrugs, and bend your head back to stretch your

spine and alleviate pressure; take some deep breaths, you’ll need the extra oxygen and it

feels good too.

5. Only request bags that have handles or grips.

6. Carry bags equally divided, as much as possible with even weight distribution.

7. Divide gifts/presents up into different bags so you can carry them with both hands

(stabilizing weight on both sides of your body to reduce leaning and pressure on muscles on

just one side of the body)

8. Bring your own (large or small) tote that has handles so you can distribute gifts accordingly

into your own bags that have handles.

9. Do not walk around with gifts/bags, etc., in front of you, (causes great lower back strain)

and do not carry gifts on your shoulder, like your fetching water from a river in a third-

world country, (tremendous pressure and strain on all muscles)

10. Nutrition on the go is important. The best snack (or even meal) is trail mix with a

combination of assorted unsalted nuts and fruit.

11. When wrapping gifts, be sure to do it on a flat surface that does not require you to stretch

or bend or remain in awkward positions for any length of time.

12. Rest on benches, or sit to reduce leg pain and lower back stress and enjoy watching your

fellow shoppers.

Wave Good-Bye to Family & Friends, Then Visit your Chiropractor

So, whether you find yourself with a wrenched back from playing touch football with the boys, or with a

sore neck two days after trying out that new chain saw, or if you are literally on your last smile and

desperately seeking the much needed stress relief after you’ve waved goodbye to your last out of town

guests and finished that 12th load of laundry, heed this advice offered by Dr. Obersteadt, the founder of

the Belle Meade Chiropractic Clinic and you’ll be sure that the only thing wrapped up during the holidays

are your gifts, and not your back.



About Dr. Louis Obersteadt

After suffering serious neck and upper back injury in civilian life while serving in the Army reserves, a

young Louis Obersteadt sought medical relief. He found none despite excellent medical counseling

from the orthopedic surgeons in his U.S. Army Reserve Hospital Unit in St. Louis, MO. He later moved

to Omaha where his condition became worse and he sought Chiropractic Treatment. Within weeks his

condition began to improve and in less than 2 months he was completely better. It was then that Louis

Obersteadt personally understood the benefits that Chiropractic offers to people in pain.

Dr. Louis Obersteadt is one of Tennessee’s most respected healthcare professionals who’s been in

practice since 1977. He is the recipient of numerous awards and recognitions by his medical peers,

including twice being named Chiropractor of the year. Among other achievements he is a leader within

the profession having served multiple terms as the former President of the Tennessee Chiropractic

Association.

Media Contact: Jeff Mustard, The Bamboo Agency: 954-801-8263 / [email protected]

Belle Meade Chiropractic Center

4515 Harding Road, Suite #110, Nashville, TN

615 269 5550 / www.bellemeadechiro.com

###

From Our Family to Your Family Belle Meade Chiropractic ClinicWe don’t just wish you Good Health this Holiday Season

We actually help you achieve Good Health.We don’t just wish you Good Health this Holiday Season

We actually help you achieve Good Health.Serving You, Your Family, Friends and Members of the Belle Meade Community for more than 30 Years!

It’s funny how all holiday wishes seem to include among the sentiments, good health. There’s good reason for it too. Regardless of what one may have, or want, good health is the most valuable.

If you’ve been sick, or in pain, or injured, or possibly even now suffering from some sort of injury, then you certainly appreciate the meaning and value of enjoying “good health.” You’d probably give anything to feel better. At Belle Meade Chiropractic Clinic we are absolutely one-hundred percent committed to helping you feel better, not just during this holiday season, but all year round.

Dr. Louis Obersteadt, Dr. (name) Long Tiffany & Kristi

Belle Meade Chiropractic Clinic

4515 Harding Road, Suite #110, Nashville, TN

appy Holidays: Oh the Joy, Oh the Pain Sure, we all look forward to the holidays – packed with good times, visits with family and friends, out of town guests, lunches, dinners, celebrations and let’s not forget gift-buying. Talk about a casserole of tension. With times as tough as they are you can easily find yourself wound tighter than Toby Keith’s guitar string.

Holiday Shopping: A Pinch in Your Wallet, A Crick in your Back“ Make no mistake about it,” says Dr. Obersteadt, “this time of year can, and does, add tremendous mental as well as physical stress on our bodies.” Think about all that shopping you do. Not to mention putting a crimp in your wallet there’s an equally good chance you’ll put a crimp in your back or neck.

Ho Ho Ho: Holiday Stress, Headache, Backache Think about how many times you get in and out of your car. All the packages you’re lugging around. All the bending and lifting. The reaching and twisting. There’s as much opportunity for you to suffer some sort of quirky Christmas ache or pain as one of Santa’s Elves sustaining a shop injury on Christmas Eve. “In my more than 30 years of practice,” says Dr. Obersteadt, “I have seen the simplest activities cause great strain and injury.” Not to sound like Kris Kringle, Dr. Obersteadt points out that lurking beneath that beautifully wrapped gift tucked beneath your elegantly dressed fir is a pinched nerve and romping around on the floor with the kids is a slipped disk.

Wave Good-Bye to Family & Friends, Then Come Visit with Us So, whether you find yourself with a wrenched back from playing touch football with the boys, or with a sore neck two days after trying out that new chain saw, or if you are literally on your last smile and desperately seeking the much needed stress relief after you’ve waved goodbye to your last out of townguests and finished that 12th load of laundry, at Belle Meade Chiropractic Clinic we are experienced and expert in helping you recover from all the joy of the holidays.

If you need some help raising your glass for your New Years toast because of that bursitis or rotator cuff injury, hurry in, we’ll see what we can do to help you enjoy the bubbly!

If You’re Suffering, We Can HelpIf you suffer from any, or all of the following, we can help: Back Ache, Neck Ache, Shoulder Strains Aches or Pains, Headaches, Pinched Nerves, Difficulty Sitting, Standing, Walking

About Dr. Louis ObersteadtDr. Louis Obersteadt is one of Tennessee’s most respected healthcare professionals. He is the recipient of numerous awards and recognitions by his medical peers, including twice being named Chiropractor of the year. Among other achievements he is a leader within the profession having served multiple terms as the former President of the Tennessee Chiropractic Association.

About Dr. LongA chiropractor for more than 15 years, Dr. Long has earned the unique medical distinction of Diplomate of Chiropractic Neurology. He is one of only 600 in the world and of only three in Tennessee. He is also a Certified Strength and Conditioning Specialist. His rare credentials and professional tenure provides him with uncommon expertise to treat more complex health, wellness and medical issues.

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Belle Meade Chiropractic Center4515 Harding Road, Suite #110, Nashville, TN615 269-5550 www.bellemeadechiro.com

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Dr oberstadt casestudy_pdf