Doug Winfield (917) 720-0916 dougwinfield@gmail.com @D2K

*A professional communicator who provides the vision and guidance needed to navigate the waters of social media, digital marketing, influencer

relations and content creation. I’m a creator of blended communications, evolved influence and integrated experiences to make maximum,

measureable impact. I’ve also analyzed the role of influence and how it can be measured, tracked and evolves.

Leader of creative, technology and content teams that produce award-winning projects which connect audience interests with business goals.

Actively involved with new business development to identify prospective clients and produce proposals, budgets and specifications; and then present

those ideas. By truly understanding my client’s business needs, customers, and goals; I’m able to provide solutions of greater value.

I seek a position where I can define and implement new tactics and strategies for digital communications and social media engagement. I desire to

propagate these ideas across organizations and their business clients and partners.

CAREER HISTORY

MSL NEW YORK, NEW YORK, NY VICE PRESIDENT, DIGITAL & SOCIAL MEDIA 2/2010 TO 7/2011

Lead social media and digital strategist for MSL New York’s Corporate Practice. I defined audience and influencer

engagement strategies, consulted on employee social media policies and provided social media best practices and execution

for integrated campaigns. I was also a leader of the North American digital team.

Clients included P&G, Citibank, UTC, Daiichi Sankyo, Northeast Utilities

B2B and consumer social and

digital strategist for MSLGROUP

and Publicis Groupe clients.

SNARK & AWE SOCIAL MEDIA CONSULTANT / FREELANCE 9/2004 TO PRESENT

Provide social and digital media guidance for corporations, local small businesses and nonprofits. I also organized two

Twestival fundraising events and worked with Comcast to provide training for Seattle-based nonprofits. My social media based

job search campaign was a CNN Money feature story.

Clients included or Comcast, Forrester Research, Akamai and Digital Influence Group

Freelance social media consulting,

engagement and training.

WAGGENER EDSTROM, BELLEVUE, WA VICE PRESIDENT, DIGITAL STRATEGIES 6/2007 TO 12/2008

Lead digital strategist for the agency’s myriad Microsoft accounts. I evaluated agency digital/social fluency and provided

training to raise the overall digital competency of account staff. I developed a framework to encourage the use of search,

online video, Facebook, Twitter and other types of conversational content to inform and amplify PR and marketing programs.

I also helped to reorganize the agency’s disparate services group into the award-winning WE Studio D team.

Clients included Windows, Virtual Server, OpenXML, Internet Explorer, Office, Central Marketing and Corporate Communications.

Improved social media fluency and

digital storytelling impact for

Microsoft and its agencies.

DIGITAL INFLUENCE GROUP, WALTHAM, MA VICE PRESIDENT OF INTERACTIVE | STRATEGIC CONSULTANT / PROJECT DIRECTOR 11/2004 TO 6/2006

I was part of the founding team of the groundbreaking Digital Influence Group. I helped define the initial products and

methodologies for identification and engagement of online communities and influencers. I developed content strategies and

analysis to enable the creation of viral content.

Clients included Visa International, Babson College, MIT and Jeteye.com

Early stage social media

practitioner.

CRAMER, NORWOOD, MA VICE PRESIDENT, INTERACTIVE 5/1995 TO 8/2004

I was the founder of Cramer’s interactive division. Under my leadership, the group grew from a single employee to over 25

people, and produced $3.5 Million annual revenue. I hired and managed programmers, project managers, designers,

compressionists and content creators. I was also a leader in the overall agency and helped to define the company’s

transformation. During my tenure, my group won seven Massachusetts Interactive Multimedia Council (MIMC/MITX) awards.

Clients included Comcast, Motorola, Genzyme, HP, RadioShack, Fidelity Investments, SAAB, IBM, Boston Scientific, Serono and Pfizer

Founder of an award-winning digital

agency with Fortune 100 clients.

Increased profitability during

economic downturn via product and

pricing strategies.

Doug Winfield (917) 720-0916 dougwinfield@gmail.com @D2K

Education

Northeastern University

College of Computer Science

I studied computer science and was actively involved with campus arts, communications and music groups. I combined my interests in computers,

video, and art into a focus in interactive media. This included additional study at the Boston Film and Video Foundation and internships with several

video production companies.

CAPABILITIES & SKILLS

Client Strategy & Business

Development

Goal Assessment

Digital / Social Media Consulting

Engagement Planning

Proposal & Pitch Development

Client / Project Team Coordination

Project Management

Project Specifications

Budgeting

Resource Planning

Project Oversight

Group Management

Business Planning & Budgeting

Product Development

Pricing

Hiring & Staff Development

Education & Evaluation

Job Descriptions

Product Research & Implementation

Content Development

Creative Briefs

Technical Specifications

Interface / Design Consultation

Audio / Video Media Production

Social Media Engagement

Influencer & Venue Identification

Engagement Planning

Content Distribution

Measurement & Influence Analysis

Project Awards

Cramer “Crameronline”: 2004 MITX/MIMC Award

E3 “E3 Insider”: 2004 MITX/MIMC Award

Comcast “Digital Den”: 2004 CTAM Mark Award

Continental Teves “Safely There”: 2003 MITX/MIMC Award

Cotting School “Campus Tour”: 2002 MITX/MIMC Award

BankRI “CampusMate Card”: 2001 MITX/MIMC Award

Compaq “Presillionaire”: 2000 MITX/MIMC Award