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Double your Website Traffic in 3 steps Darren Jenkinson
DigiEnable
SEO Lancashire and Digital Training
81% of Shoppers Conduct Online Research Before Buying
91% of women do online research
before making a purchase
94% of B2B buyers research online for purchase decisions
The 3 Steps
• Research
• Production
• Promotion
Research has shown that 73% of business service sites' traffic comes from organic search. The top 5 positions on search results account for 65% of all clicks. 17.7 billion Internet searches per month and that’s 6,735 searches EVERY SECOND. More than 70% of searchers use the internet to find out about new products.
Marcus Sheriden (River Pools and Spas)
FAQ’s
E-mail Twitter Quora
Research
Google Keyword Planner
Research
Google Keyword Planner
Research
Google Keyword Planner
Produce
Create visit-worthy, share –worthy content
Produce
Create visit-worthy, share –worthy content
Produce
Create visit-worthy, share –worthy content
Create a content creation calendar
Produce
Create visit-worthy, share –worthy content
Create a content creation calendar
Use blog styles popular with readers
List Posts Product Round-ups How to… Collective posts
Writing for Google
Insert your keywords in Title First Paragraph H1 Tag Alt Tag No more than 2-3% of text Longer posts are currently outranking smaller ones
Promote
One Blog – Multiple Promotions
Make every post different
Headline – Are you looking for ways to drive more #traffic to your #business website? Here’s our top 5 tips (link) Statistic – “Companies that #blog get 55% more web #traffic” Are you getting your share? (link) Quote – “Increase the frequency of your posts to show your committed to sharing knowledge” (link)
Images
InstaQuote
The 3 Steps
• Research
• Production
• Promotion
