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How do the successful companies build revenue in mobile? For most, this won't happen and for good reason - they are chasing the wrong goal. This presentation gives insight into how the companies that have been able to find the mobile revenue sweet spot did it. Whether you are building new business models or trying to extend your existing company into the mobile world, this presentation highlights the metrics you should be focused on in order to succeed. Nothing lasts forever - especially when it comes to mobile revenue - but it is your duty to extract as much of it as possible in the time you have. In this talk you'll hear about the most prominent sources of revenue and learn ways to increase your lead conversion, user retention and revenue lifecycle for your app.
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DON’T BE A MAY FLYand other mobile revenue insight
@robwoodbridge
do it
seeks day 3
seeks immortality
SEEKS THE next 4 hr concert
MAY|BOSS|WEIL CONTINUUM
2,000,000 apps
41apps
150times per day
We check this thing
we install on average41apps
but we use regularly6apps
fucking
Biggest opportunity...ever
but...
fucking
KEVIN CHENGfounder of DON.NA personal assistant app
1. When the service is at a point that the value is obvious to the user
2. When the user relies enough on the service and that removing it would be painful
3. When the company’s roadmap of features is complete
ON REVENUE
Based on UNTETHER.tv episode #470: Putting
context and Donna Moss in your pocket – with
Donna co-founder Kevin Cheng
you are (probably) here1-3 days
why?
CHASING DOWNLOADS = CHASING DEATH
ON GAINING 5000 USERS FOR HIS APP
“It would cost me about $1,000,000 to get 5000 users for our app on iOS and $10,000,000 to get the same on Android.”
KEITH TEAREfounder of mobile social network just.me
THE M-REVENUE EQUATION
ADU (or AMU) = UTiA = $*** ***
* Average Daily Users** Average Monthly Users
*** User Time in App
Mobile is the new smoking
1. Advertising
2. Freemium
3. Premium
4. Data
MOST PROMINENT REVENUE MODELS
CREE LAWSON
This episode will be live October 24, 2013
BRIAN WONG
To see more about KIIP, watch episode #468 on
UNTETHER.tv
65 million users +
$251 million raised
3.5% conversion rate
96.5% will NEVER pay
To see more about Evernote,
watch episode #458 on
UNTETHER.tv
JACQUELine THONG
See more about UBIQI HEALTH on UNTETHER.tv
episode #423
Build a great product that people want to use
Apps are deliberate revenue channels
Focus on elongating the life of your app - be the
oldest Mayfly
Downloads
are
bullshit
Thank you!
visit UNTETHER.tv for a free white paper on increasing
mobile revenue
