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Frazer Waters | e: [email protected] | t: +353 85 706 7898
a smarter economy SPARKED€300 million | 3% GNP
Awareness Interest Consideration Intent
Purchase
Skip straight to …
User Journey
Morning Commute Midday Consumption Evening Browsing
Farmers browse 42 million page impressions monthly“With over 21,200 unique Farming Adverts currently placed & Goods to the value of €20 million for sale in the farming section alone, farmers are buying & selling online like never before ” Tomorrow's Ireland Report David McWilliams Sep 2014 Irish Economist
71*
14*
12*
21*
19*6*
Minutes spent per month
Assertive Passive
No.1 in Lifestyle
• Easy to sell your stuff.• Browse 1000’s of ads.• Save your favourites.
Products
Impact Ad Unit Billboard
• Home Page • Channel page• Classification Targeting• 970 x 250
Mobile Leaderboard
• App Home Screen • Channel targeting available• Classification Search Page
Targeting• 320 x 50
IPAD Half Page 300 x 600
• Performance 0.4 - 1% CTR• High Engagement• Channel Home Screen• 300 x 600
Pinpoint the right audience
DoneDea
l Farm
ing - Liv
estock
DoneDea
l Farm
ing - Fa
rm M
achinery
Farm
ers Jo
urnal
Indepen
dent -
Farm
ing0
100000
200000
300000 Irish Agri Audiences Online: Responsive (unique visitors)
*Comscore Data
DoneDeal Farming Livestock IOS
DoneDeal Farming Machinery IOS
DoneDeal Farming Livestock Android
DoneDeal Farming Machinery Android
0
10000
20000
30000
40000
50000
60000
70000
Agri Audiences on DoneDeal mobile
Agri Audiences on DoneDeal mobile
John DeereFo
rd Case
Zetor
Massey F
urgeson
New holland
Fiat
Same Deutz
Valtra
Fendt
FIAT
Tractor N
on brand 0
2000
4000
6000
8000
10000
12000
14000
16000
DoneDeal Farming:Tractor Brand Searches per month
Desktop IOS Android Totals Mar 16
Campaign options
Cross Device Advertising
• 400,000 page imps.• 30 day campaign duration.• Typical performance: 1,250 user
clicks.• Booking cost: €1,750 ex VAT.• Campaign length discounts
discussable.
